{"id":102718,"date":"2023-09-19T07:39:35","date_gmt":"2023-09-19T07:39:35","guid":{"rendered":"https:\/\/www.xmpie.com\/xmpie-automation-reactive-les-clients-endormis-pour-le-detaillant-francais\/"},"modified":"2023-11-01T10:34:34","modified_gmt":"2023-11-01T10:34:34","slug":"xmpie-automation-reactive-les-clients-endormis-pour-le-detaillant-francais","status":"publish","type":"post","link":"https:\/\/www.xmpie.com\/fr\/xmpie-automation-reactive-les-clients-endormis-pour-le-detaillant-francais\/","title":{"rendered":"XMPie Automation r\u00e9active les clients endormis pour le d\u00e9taillant fran\u00e7ais"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"102718\" class=\"elementor elementor-102718 elementor-101676\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-1f7ca2e6 elementor-section-content-middle elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"1f7ca2e6\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3793d3cf\" data-id=\"3793d3cf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-15a10d3e elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"15a10d3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">L\u2019imprimeur commercial et l\u2019agence de marketing se mobilisent pour relever le d\u00e9fi complexe du marketing de d\u00e9tail avec l\u2019innovation omnicanale XMPie.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-4c3a12bf elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4c3a12bf\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-441b924d elementor-invisible\" data-id=\"441b924d\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2f821765 elementor-widget elementor-widget-heading\" data-id=\"2f821765\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">En bref<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-441f22ef elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"441f22ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-28fe8ea3 elementor-invisible\" data-id=\"28fe8ea3\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-30ee6eb5 elementor-widget__width-initial elementor-widget elementor-widget-icon-box\" data-id=\"30ee6eb5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tLe d\u00e9fi\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tLe d\u00e9fi\tComment utiliser le marketing omnicanal pour r\u00e9engager les clients de d\u00e9tail dormants et les transformer en acheteurs \u00e0 forte valeur ajout\u00e9e.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-352e9436 elementor-widget__width-initial elementor-widget elementor-widget-icon-box\" data-id=\"352e9436\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tLa Solution\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tAutomatisation du marketing omnicanal via Circle\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35a1004 elementor-widget elementor-widget-icon-box\" data-id=\"35a1004\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tLes r\u00e9sultats \t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-2e79825 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2e79825\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-801e7db\" data-id=\"801e7db\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-987c260 elementor-widget elementor-widget-text-editor\" data-id=\"987c260\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Chiffre d\u2019affaires suppl\u00e9mentaire estim\u00e9 \u00e0 75,000 euros par an.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b453ec8\" data-id=\"b453ec8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-168e4f8 elementor-widget elementor-widget-text-editor\" data-id=\"168e4f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Taux de r\u00e9troaction de plus de 30 % sur le courrier postal.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-49a382b elementor-widget elementor-widget-text-editor\" data-id=\"49a382b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La campagne dans son ensemble a \u00e9t\u00e9 con\u00e7ue pour \u00eatre r\u00e9utilisable \u00e0 l\u2019avenir afin de profiter du travail d\u00e9j\u00e0 accompli et du temps et de l\u2019argent d\u00e9pens\u00e9s et pour assurer la coh\u00e9rence de la marque.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-1a2568c1 elementor-section-height-min-height elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"1a2568c1\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2b9da484 elementor-invisible\" data-id=\"2b9da484\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f805aa8 elementor-widget elementor-widget-testimonial\" data-id=\"f805aa8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"testimonial.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial-wrapper\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial-content\"><p>\"<em>Je suis convaincu que ce type de partenariat va se d\u00e9velopper, que ce sera la nouvelle fa\u00e7on de produire une communication rentable pour une marque ou une entreprise. Et 'Oui Pub' [la l\u00e9gislation] va acc\u00e9l\u00e9rer cette tendance [en France].<\/em>\"<\/p>\n<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-testimonial-meta\">\n\t\t\t\t<div class=\"elementor-testimonial-meta-inner\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-details\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-name\">Bernard Dossman <\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-job\">Direction G\u00e9n\u00e9rale chez INNEO Solutions<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-518a7df7 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"518a7df7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7df58b8a\" data-id=\"7df58b8a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-939597d elementor-widget elementor-widget-spacer\" data-id=\"939597d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-54afbf21 elementor-section-height-min-height elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"54afbf21\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-17315374 elementor-invisible\" data-id=\"17315374\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2ddaee3d elementor-widget elementor-widget-heading\" data-id=\"2ddaee3d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Contexte<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e0a0ece elementor-widget elementor-widget-text-editor\" data-id=\"4e0a0ece\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>INNEO Solutions, un imprimeur commercial en France, poss\u00e8de une vaste exp\u00e9rience dans l\u2019impression de donn\u00e9es variables \u00e0 haut volume aliment\u00e9e par la plateforme XMPie. Dans le cadre de son expansion en 2021, la soci\u00e9t\u00e9 a investi dans Circle Software, la solution omnicanale de XMPie, pour offrir des services marketing omnicanal aux marques et aux agences de marketing \u00e0 l\u2019\u00e9chelle industrielle.<\/p>\n<p>Epsilon GC, une agence de marketing bas\u00e9e \u00e0 Reims, en France, est un promoteur du marketing one-to-one avec 40 ans d\u2019exp\u00e9rience dans l\u2019optimisation de bases de donn\u00e9es et la r\u00e9alisation de campagnes marketing dans le secteur de la distribution. C\u2019\u00e9tait le choix \u00e9vident lorsque la succursale locale de la cha\u00eene de supermarch\u00e9s fran\u00e7aise Biocoop a eu besoin d&rsquo;aide pour relever un d\u00e9fi marketing crucial : Comment r\u00e9activer ses clients endormis.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-f3eddc3 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f3eddc3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ca5f1b8 elementor-invisible\" data-id=\"ca5f1b8\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-93eb014 elementor-widget elementor-widget-heading\" data-id=\"93eb014\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">D\u00e9fi<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b73fe35 elementor-widget elementor-widget-text-editor\" data-id=\"b73fe35\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Biocoop est une cha\u00eene de supermarch\u00e9s fran\u00e7aise sp\u00e9cialis\u00e9e dans les produits biologiques et durables. Fond\u00e9e en 1986 et d\u00e9tenue et exploit\u00e9e par un r\u00e9seau de membres, notamment des agriculteurs, distributeurs et consommateurs locaux, Biocoop compte plus de 700 magasins \u00e0 travers la France, ce qui en fait le plus grand r\u00e9seau de magasins bio du pays.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-486cf6d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"486cf6d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-192857c\" data-id=\"192857c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7b42945 elementor-widget elementor-widget-text-editor\" data-id=\"7b42945\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Comme alternative au ciblage exclusif de nouveaux clients et \u00e0 leur \u00e9loignement de la concurrence, Biocoop Saint Thomas dans la ville de Reims a d\u00e9cid\u00e9 de se concentrer sur l\u2019attraction de clients existants. Il s\u2019agissait principalement de clients endormis qui n\u2019\u00e9taient pas revenus au magasin depuis un certain temps ou qui n\u2019avaient jamais chang\u00e9 leurs habitudes d\u2019achat.<\/p>\n<p>Le magasin cherchait donc une solution logicielle et des partenaires marketing capables d\u2019analyser l\u2019historique d\u2019achats de ses clients, d\u2019adapter les messages et le contenu en cons\u00e9quence, et d\u2019ex\u00e9cuter une campagne marketing avec un style visuel et de message coh\u00e9rent sur tous les canaux. Un qui se traduirait par une reconnaissance facile de la marque, la fid\u00e9lit\u00e9 et une satisfaction \u00e9lev\u00e9e de la client\u00e8le, ainsi qu\u2019une augmentation des ventes et des revenus.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1fde2cf\" data-id=\"1fde2cf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d471356 elementor-widget elementor-widget-text-editor\" data-id=\"d471356\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L\u2019impression \u00e9tait un favori parmi les multiples canaux de marketing choisis par l\u2019entreprise pour attirer les clients vers le magasin. Elle souhaitait \u00e9galement mesurer les r\u00e9sultats \u00e0 chaque \u00e9tape pour d\u00e9terminer la valeur de chaque canal et identifier les forces et les faiblesses des campagnes. La cr\u00e9ation de campagnes marketing innovantes peut prendre du temps et co\u00fbter cher, surtout sans une \u00e9quipe marketing ou un budget important. Elle souhaitait donc que la campagne soit r\u00e9utilisable \u00e0 l\u2019avenir, moyennant des co\u00fbts suppl\u00e9mentaires minimes.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-657e9a4 elementor-section-height-min-height elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"657e9a4\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-48cdb6e elementor-invisible\" data-id=\"48cdb6e\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1040e67 elementor-widget elementor-widget-testimonial\" data-id=\"1040e67\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"testimonial.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial-wrapper\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial-content\"><p>\"<em>L\u2019urgence\u2026 \u00e9tait de r\u00e9activer les profils [Biocoop] sur le long terme et de g\u00e9n\u00e9rer un chiffre d\u2019affaires imm\u00e9diat et durable \",<\/em><\/p>\n<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-testimonial-meta\">\n\t\t\t\t<div class=\"elementor-testimonial-meta-inner\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-details\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-name\">Muriel Naivin<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-job\">Directrice g\u00e9n\u00e9rale d\u2019Epsilon GC.<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-77ce393a elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"77ce393a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-63747577 elementor-invisible\" data-id=\"63747577\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4752e683 elementor-widget elementor-widget-heading\" data-id=\"4752e683\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">La Solution<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a88f958 elementor-widget elementor-widget-text-editor\" data-id=\"7a88f958\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>INNEO Solutions et Epsilon GC ont utilis\u00e9 la solution prim\u00e9e Circle Marketing Automation de XMPie pour attirer les clients dormants de Biocoop en magasin avec des offres de rabais personnalis\u00e9es. Ces derni\u00e8res ont \u00e9t\u00e9 envoy\u00e9es par le biais d\u2019une campagne de communication holistique commen\u00e7ant par l&rsquo;impression et la liaison vers des canaux num\u00e9riques.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-7262149e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7262149e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-613311bb\" data-id=\"613311bb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7a3224d4 elementor-widget elementor-widget-text-editor\" data-id=\"7a3224d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La premi\u00e8re \u00e9tape (et la plus chronophage) de la planification des messages de campagne et des offres de r\u00e9duction a consist\u00e9 \u00e0 nettoyer la base de donn\u00e9es des clients. Au cours de ce processus de segmentation RFM visant \u00e0 \u00e9valuer la r\u00e9cence, la fr\u00e9quence et la valeur mon\u00e9taire de chaque client, Epsilon GC a identifi\u00e9 des caract\u00e9ristiques, notamment le dernier achat, la fr\u00e9quence des achats dans le magasin et les d\u00e9penses globales.<\/p>\n<p>La campagne a \u00e9t\u00e9 lanc\u00e9e via un publipostage personnalis\u00e9 du fait de son taux de confiance et d\u2019ouverture \u00e9lev\u00e9. Contrairement aux e-mails qui sont souvent ouverts, \u00e9cr\u00e9m\u00e9s et oubli\u00e9s en quelques secondes, le publipostage imprim\u00e9 n\u00e9cessite plus de temps et d\u2019attention de la part du destinataire. Malgr\u00e9 cela, le taux de balayage du code QR pour chaque point de contact Print a \u00e9t\u00e9 analys\u00e9 afin de d\u00e9terminer l\u2019efficacit\u00e9 de la campagne. Les analyses de campagne \u00e0 360\u00b0 comprenaient une mesure compl\u00e8te du ROI \u00e0 chaque point de contact, y compris le taux de conversion de chaque canal, le trafic g\u00e9n\u00e9r\u00e9 en magasin et les ventes finales. Ainsi, Biocoop n\u2019avait pas \u00e0 compter sur l\u2019intuition pour d\u00e9cider de sa strat\u00e9gie marketing. L\u2019entreprise \u00e9tait \u00e0 m\u00eame de voir ce qui fonctionnait le mieux en temps r\u00e9el en fonction du comportement du client et de prendre des d\u00e9cisions \u00e9clair\u00e9es en fonction de ces informations.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-13dac0f8\" data-id=\"13dac0f8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2f39e8fb elementor-widget elementor-widget-text-editor\" data-id=\"2f39e8fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La campagne, qui a envoy\u00e9 une offre hebdomadaire personnalis\u00e9e pendant l\u2019op\u00e9ration, comprenait des bons d\u2019impression personnalis\u00e9s avec une passerelle num\u00e9rique via un code QR, des e-mails de suivi avec des bons d\u2019achat num\u00e9riques personnalis\u00e9s et un site Web d\u00e9di\u00e9 et personnalis\u00e9 pour permettre aux clients d\u2019acc\u00e9der \u00e0 leurs bons. Une synchronisation POS (point de vente) a \u00e9galement \u00e9t\u00e9 mise en place \u00e0 la caisse afin que le caissier puisse accueillir le client par son nom dans le magasin.<\/p>\n<p>Les points de contact d\u2019impression ont \u00e9t\u00e9 cr\u00e9\u00e9s avec le plugin XMPie pour Adobe InDesign. Les mod\u00e8les d\u2019e-mail et le site Web personnalis\u00e9 ont \u00e9t\u00e9 cr\u00e9\u00e9s avec les outils privil\u00e9gi\u00e9s du concepteur en utilisant des donn\u00e9es partag\u00e9es et une logique entre les canaux d\u2019impression et d\u2019e-mail, afin de garantir une bonne image de marque. Et parce que le moteur de personnalisation unique de Circle a g\u00e9n\u00e9r\u00e9 tous les messages sur tous les canaux, l\u2019\u00e9quipe a pu fournir une exp\u00e9rience client coh\u00e9rente, de marque et transparente sur tous les points de contact.<\/p>\n<p>La prochaine \u00e9tape de la campagne consistera \u00e0 lancer un portail marketing pour les diff\u00e9rentes franchises afin de cr\u00e9er et de commander du mat\u00e9riel marketing personnalis\u00e9 ou des campagnes \u00e0 la demande. Chaque succursale sera en mesure de r\u00e9pondre aux d\u00e9fis marketing sur sa zone de chalandise, tels que l\u2019anniversaire du magasin, la baisse des ventes, le stock \u00e0 liquider etc.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-7763413c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7763413c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-580f4262\" data-id=\"580f4262\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1890dccc elementor-widget elementor-widget-spacer\" data-id=\"1890dccc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-48ce9c7b elementor-section-height-min-height elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"48ce9c7b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-250ead4c elementor-invisible\" data-id=\"250ead4c\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-700f7d4f elementor-widget elementor-widget-testimonial\" data-id=\"700f7d4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"testimonial.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial-wrapper\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial-content\"><p>\"<em>Pourquoi avons-nous commenc\u00e9 par un publipostage ? Parce que le mail a une certaine cr\u00e9dibilit\u00e9. Il y a toute la confiance qui peut lui \u00eatre accord\u00e9e\".<\/em><\/p>\n<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-testimonial-meta\">\n\t\t\t\t<div class=\"elementor-testimonial-meta-inner\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-details\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-name\">Nicolas Stas<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-job\">Epsilon<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-657a26d5 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"657a26d5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-12e4553d\" data-id=\"12e4553d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5564a248 elementor-widget elementor-widget-heading\" data-id=\"5564a248\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">R\u00e9sultats <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e6038b5 elementor-widget elementor-widget-eael-adv-tabs\" data-id=\"e6038b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"eael-adv-tabs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div data-scroll-on-click=\"no\" data-scroll-speed=\"300\" id=\"eael-advance-tabs-e6038b5\" class=\"eael-advance-tabs eael-tabs-vertical eael-tab-auto-active \" data-tabid=\"e6038b5\">\n            <div class=\"eael-tabs-nav \">\n                <ul class=\"\" role=\"tablist\">\n                                            <li id=\"augmentation-du-taux-de-rtroaction\" class=\"inactive eael-tab-item-trigger eael-tab-nav-item\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"augmentation-du-taux-de-rtroaction-tab\" aria-expanded=\"false\">\n                            \n                            \n                            \n                                                            <span class=\"eael-tab-title title-after-icon\" >Augmentation du taux de r\u00e9troaction<\/span>                                                    <\/li>\n                                            <li id=\"augmentation-du-chiffre-daffaires\" class=\"inactive eael-tab-item-trigger eael-tab-nav-item\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"augmentation-du-chiffre-daffaires-tab\" aria-expanded=\"false\">\n                            \n                            \n                            \n                                                            <span class=\"eael-tab-title title-after-icon\" >Augmentation du chiffre d\u2019affaires<\/span>                                                    <\/li>\n                                            <li id=\"rutilisable-lavenir\" class=\"inactive eael-tab-item-trigger eael-tab-nav-item\" aria-selected=\"false\" data-tab=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"rutilisable-lavenir-tab\" aria-expanded=\"false\">\n                            \n                            \n                            \n                                                            <span class=\"eael-tab-title title-after-icon\" >R\u00e9utilisable \u00e0 l\u2019avenir<\/span>                                                    <\/li>\n                    \n                                  <\/ul>\n            <\/div>\n            \n            <div class=\"eael-tabs-content\">\n\t\t        \n                    <div id=\"augmentation-du-taux-de-rtroaction-tab\" class=\"clearfix eael-tab-content-item inactive\" data-title-link=\"augmentation-du-taux-de-rtroaction-tab\">\n\t\t\t\t        <p>Taux de r\u00e9troaction de plus de 30% sur le courrier postal.<\/p>\n                    <\/div>\n\t\t        \n                    <div id=\"augmentation-du-chiffre-daffaires-tab\" class=\"clearfix eael-tab-content-item inactive\" data-title-link=\"augmentation-du-chiffre-daffaires-tab\">\n\t\t\t\t        <p>Chiffre d\u2019affaires suppl\u00e9mentaire estim\u00e9 \u00e0 75,000 \u20ac par an.<\/p>\n                    <\/div>\n\t\t        \n                    <div id=\"rutilisable-lavenir-tab\" class=\"clearfix eael-tab-content-item inactive\" data-title-link=\"rutilisable-lavenir-tab\">\n\t\t\t\t        <p>La campagne dans son ensemble a \u00e9t\u00e9 con\u00e7ue pour \u00eatre r\u00e9utilisable \u00e0 l\u2019avenir afin de profiter du travail d\u00e9j\u00e0 accompli et du temps et de l\u2019argent d\u00e9pens\u00e9s et pour assurer la coh\u00e9rence de la marque.<\/p>\n                    <\/div>\n\t\t                    <\/div>\n        <\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f67bdd3 elementor-widget elementor-widget-testimonial\" data-id=\"f67bdd3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"testimonial.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial-wrapper\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial-content\"><p>\"<em>L'impression est le moyen le plus efficace pour atteindre le consommateur. Les SMS et le mailing viennent ensuite nourrir la relation qui s\u2019est cr\u00e9\u00e9e, et ce au fil du temps. Si la relation se rompt, alors la presse \u00e9crite pourra r\u00e9activer le lien, comme nous l\u2019avons observ\u00e9 et mesur\u00e9 avec [les r\u00e9sultats] Biocoop\".<\/em><\/p>\n<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-testimonial-meta\">\n\t\t\t\t<div class=\"elementor-testimonial-meta-inner\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-details\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-name\">Bernard Dossmann<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-job\">Direction g\u00e9n\u00e9rale chez INNEO Solutions<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-25a42aa elementor-section-height-min-height elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"25a42aa\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-61196bc elementor-invisible\" data-id=\"61196bc\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0398ba8 elementor-widget elementor-widget-testimonial\" data-id=\"0398ba8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"testimonial.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial-wrapper\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial-content\"><p>\"<em>Tout le monde se vente d\u2019\u00eatre capable d\u2019envoyer des messages texte, d\u2019envoyer des e-mails, d\u2019imprimer, mais XMPie est [le] seul logiciel omnicanal qui vous permet de combiner les trois. Et c'est, c\u2019est un sacr\u00e9 outil\" !<\/em><\/p>\n<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-testimonial-meta\">\n\t\t\t\t<div class=\"elementor-testimonial-meta-inner\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-details\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-name\">Bernard Dossmann<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-job\">Direction G\u00e9n\u00e9rale chez INNEO Solutions<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-504e6b6b elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"504e6b6b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-69f3cfe9\" data-id=\"69f3cfe9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-53897ede elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"53897ede\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-15006c5f elementor-invisible\" data-id=\"15006c5f\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b29edac elementor-widget elementor-widget-heading\" data-id=\"b29edac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Principaux facteurs de succ\u00e8s<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57c6a07f elementor-widget elementor-widget-icon-box\" data-id=\"57c6a07f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\t<ol>\r\n  <li style=\"color:white\">La campagne dans son ensemble a \u00e9t\u00e9 con\u00e7ue pour \u00eatre r\u00e9utilisable \u00e0 l\u2019avenir afin de profiter du travail d\u00e9j\u00e0 accompli et du temps et de l\u2019argent d\u00e9pens\u00e9s et pour assurer la coh\u00e9rence de la marque. Biocoop peut \u00e9galement affiner cette campagne r\u00e9ussie avec l\u2019analyse et l\u2019optimisation des donn\u00e9es pour obtenir des r\u00e9sultats encore plus positifs.\r\n<\/li><br>\r\n  <li style=\"color:white\">La campagne \u00e9tait conforme \u00e0 l\u2019imminente l\u00e9gislation fran\u00e7aise \u00ab Oui Pub \u00bb qui devrait \u00eatre promulgu\u00e9e pour r\u00e9duire la quantit\u00e9 de vieux papiers. Le syst\u00e8me donne aux r\u00e9sidents la possibilit\u00e9 d\u2019apposer un petit autocollant sur leur bo\u00eete aux lettres s\u2019ils souhaitent recevoir du mat\u00e9riel promotionnel. Tout courrier non adress\u00e9 sera interdit dans les bo\u00eetes aux lettres qui ne comportent pas d\u2019autocollant \u00ab Oui Pub \u00bb..<\/li><br>\r\n <li style=\"color:white\">XMPie s'int\u00e8gre au workflow Adobe InDesign \u00e0 partir de la configuration via l\u2019aper\u00e7u et la composition, ce qui permet une int\u00e9gration plus rapide des mod\u00e8les, avec moins d\u2019\u00e9tapes dans le flux de travail de conception. La solution offre \u00e9galement un support graphique complet et une gestion des couleurs pour prot\u00e9ger l\u2019identit\u00e9 de la marque Biocoop.<\/li>\r\n<\/ol>\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-a6180f3 elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"a6180f3\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-74ba840e\" data-id=\"74ba840e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-777e5344 elementor-cta--skin-classic elementor-animated-content elementor-widget elementor-widget-call-to-action\" data-id=\"777e5344\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/www.xmpie.com\/wp-content\/uploads\/2018\/10\/xmpie-bgr.jpg);\" role=\"img\" aria-label=\"Web Design. Close Up Of Designers Working On Web Project\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tVous souhaitez d\u00e9velopper votre entreprise avec la plate-forme XMPie?\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item \">\n\t\t\t\t\t<a class=\"elementor-cta__button elementor-button elementor-size-\" href=\"https:\/\/www.xmpie.com\/fr\/nous-contacter\/\">\n\t\t\t\t\t\tEntrer en contact\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35a3f5bd elementor-widget elementor-widget-spacer\" data-id=\"35a3f5bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>L\u2019imprimeur commercial et l\u2019agence de marketing se mobilisent pour relever le d\u00e9fi complexe du marketing de d\u00e9tail avec l\u2019innovation omnicanale XMPie. En bref Le d\u00e9fi Le d\u00e9fi Comment utiliser le marketing omnicanal pour&#8230;<\/p>\n","protected":false},"author":12,"featured_media":101744,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[541],"tags":[],"class_list":["post-102718","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies-fr","industry-food-beverage-fr","industry-service-providers-fr","line-cross-media-fr","line-campaign-management-fr","language-french-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.5 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>XMPie Automation r\u00e9active les clients endormis pour le d\u00e9taillant fran\u00e7ais - XMPie<\/title>\n<meta name=\"description\" content=\"\u00c9tude de cas XMPie : Flagstaff a conserv\u00e9 un contrat gouvernemental majeur et a accru son efficacit\u00e9 gr\u00e2ce au commerce \u00e9lectronique Web-to-Print de XMPie.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.xmpie.com\/fr\/xmpie-automation-reactive-les-clients-endormis-pour-le-detaillant-francais\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"XMPie Automation r\u00e9active les clients endormis pour le d\u00e9taillant fran\u00e7ais\" \/>\n<meta property=\"og:description\" content=\"\u00c9tude de cas XMPie : Flagstaff a conserv\u00e9 un contrat gouvernemental majeur et a accru son efficacit\u00e9 gr\u00e2ce au commerce \u00e9lectronique Web-to-Print de XMPie.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.xmpie.com\/fr\/xmpie-automation-reactive-les-clients-endormis-pour-le-detaillant-francais\/\" \/>\n<meta property=\"og:site_name\" content=\"XMPie\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/xmpie\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-19T07:39:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-01T10:34:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.xmpie.com\/wp-content\/uploads\/2023\/07\/Waking-Sleeping-Customers.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"375\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Josie Stein\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@XMPie\" \/>\n<meta name=\"twitter:site\" content=\"@XMPie\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Josie Stein\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.xmpie.com\/fr\/xmpie-automation-reactive-les-clients-endormis-pour-le-detaillant-francais\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.xmpie.com\/fr\/xmpie-automation-reactive-les-clients-endormis-pour-le-detaillant-francais\/\"},\"author\":{\"name\":\"Josie Stein\",\"@id\":\"https:\/\/www.xmpie.com\/fr\/#\/schema\/person\/92727884f05b38a45c2de1354334588f\"},\"headline\":\"XMPie Automation r\u00e9active les clients endormis pour le d\u00e9taillant fran\u00e7ais\",\"datePublished\":\"2023-09-19T07:39:35+00:00\",\"dateModified\":\"2023-11-01T10:34:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.xmpie.com\/fr\/xmpie-automation-reactive-les-clients-endormis-pour-le-detaillant-francais\/\"},\"wordCount\":1693,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.xmpie.com\/fr\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.xmpie.com\/fr\/xmpie-automation-reactive-les-clients-endormis-pour-le-detaillant-francais\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.xmpie.com\/wp-content\/uploads\/2023\/07\/Waking-Sleeping-Customers.jpg\",\"articleSection\":[\"\u00c9tudes de cas\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.xmpie.com\/fr\/xmpie-automation-reactive-les-clients-endormis-pour-le-detaillant-francais\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.xmpie.com\/fr\/xmpie-automation-reactive-les-clients-endormis-pour-le-detaillant-francais\/\",\"url\":\"https:\/\/www.xmpie.com\/fr\/xmpie-automation-reactive-les-clients-endormis-pour-le-detaillant-francais\/\",\"name\":\"XMPie Automation r\u00e9active les clients endormis pour le d\u00e9taillant fran\u00e7ais - 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