{"id":108690,"date":"2024-05-20T05:05:03","date_gmt":"2024-05-20T05:05:03","guid":{"rendered":"https:\/\/www.xmpie.com\/ten-reasons-for-implementing-personalized-interactive-campaigns\/"},"modified":"2024-10-08T08:20:22","modified_gmt":"2024-10-08T08:20:22","slug":"ten-reasons-for-implementing-personalized-interactive-campaigns","status":"publish","type":"post","link":"https:\/\/www.xmpie.com\/fr\/ten-reasons-for-implementing-personalized-interactive-campaigns\/","title":{"rendered":"Dix raisons de mettre en \u0153uvre des campagnes interactives personnalis\u00e9es"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"108690\" class=\"elementor elementor-108690 elementor-108671\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-1665cec1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1665cec1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3e58dfa5\" data-id=\"3e58dfa5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-48b59552 elementor-widget elementor-widget-text-editor\" data-id=\"48b59552\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>[1]<\/strong>\r\n<strong>Aujourd\u2019hui, partout o\u00f9 porte notre regard, tout est soigneusement con\u00e7u pour VOUS \u2013 le \u00ab client \u00bb. <\/strong>L\u2019histoire est la m\u00eame dans tous les m\u00e9dias. La copie est \u00e9crite, les images soigneusement s\u00e9lectionn\u00e9es, qui sauront satisfaire \u00ab votre \u00bb go\u00fbt. Le narratif peut s\u2019appuyer sur une tranche d\u2019\u00e2ge, une domiciliation, le statut familial ou ce que les sp\u00e9cialistes du marketing appellent le\u00a0\u201c<a href=\"https:\/\/www.adcouncil.org\/ads-targeted-based-on-personality-traits-the-new-frontier-psychological-targeting\" target=\"_blank\" rel=\"noreferrer noopener\">psychological targeting<\/a>\u201d\u2014Le contenu que vous obtenez d\u00e9sormais s\u2019adresse, en r\u00e8gle g\u00e9n\u00e9rale, sp\u00e9cifiquement \u00e0 \u00ab vous \u00bb. Nous sommes arriv\u00e9s \u00e0 un point o\u00f9, si le narratif ne se lit pas et \u00ab se ressent \u00bb pas comme ne vous \u00e9tant pas sp\u00e9cifiquement destin\u00e9, alors vous passez votre chemin et basculez sur du contenu qui, lui, l\u2019est. Bref, le contenu personnalis\u00e9 n\u2019est pas quelque chose, pour les sp\u00e9cialistes du marketing, qu\u2019il est \u00ab bien d\u2019avoir \u00bb, mais bien quelque chose qu\u2019\u00ab on se doit d\u2019avoir \u00bb.\r\n\r\n<strong>[2]<\/strong>\r\n<strong>Interactive content is the future.\u00a0<\/strong>Our computers, now enabled with AI, can have a virtual dialogue with you akin to conversing with a \u201cpseudo-mortal\u201d\u2014someday (according to AI gurus) to be a\u00a0<a href=\"https:\/\/science.howstuffworks.com\/ai-sentient.htm\" target=\"_blank\" rel=\"noreferrer noopener\">sentient<\/a>\u00a0being. When AI gets there, it will communicate with you at all levels and interact in ways never dreamed possible. But even before we get to that point, your world is very interactive right now, and the best way to reach someone is by providing them with the power to \u201cinteract\u201d with media that in turn \u201cinteracts\u201d with them.\r\n\r\n<strong>[3]<\/strong>\r\n<strong>Past purchases drive future behavior\u2014and companies groom us like horse trainers groom champions.\u00a0<\/strong>The name of the game in getting us to buy is Frequent, i.e., Frequent shopper, Frequent diner, etc. Companies are tracking us\u2014and we know it and allow it.\u00a0<a href=\"https:\/\/www.microsoft.com\/en-us\/edge\/learning-center\/what-are-cookies?form=MA13I2\" target=\"_blank\" rel=\"noreferrer noopener\">Cookies<\/a>\u00a0are more prevalent on websites than on store shelves and most often we accept them because we know that in doing so, they not only know who we are, but they also know what we like to buy \u2013 and will mostly buy again. The opportunity is in using that customer \u201cintelligence\u201d to send highly targeted content that is both personalized and interactive. As marketers know: Consumers give us their info because they expect something in return, namely, that we show them that we know them.\r\n\r\n<strong>[4]<\/strong>\r\n<strong>Our attention spans are shorter than ever.<\/strong>\u00a0Enter interactive content that is highly digestible. Our personalized\u00a0<a href=\"http:\/\/www.pieapplieddesign.com\/\">ActivGraphics<\/a><sup>TM\u00a0<\/sup>include several different layers and by using rollovers and reveals and other interactive elements, we can design content that is presented in understandable content blocks. It works by educating and illuminating the reader on the key messages.\r\n\r\n<strong>[5]<\/strong>\r\n<strong>Our world is remote and hybrid\u2014from Starbucks to Starwood.<\/strong>\u00a0We access our content from any location. We open our PCs in coffee shops, check our emails on cruise ships and by our hotel pool, and overall access content from virtually anywhere. Which means that our marketing needs the same \u201cmobility\u201d and that is what digital content offers.\r\n\r\n<strong>[6]<\/strong>\r\n<strong>The more touch points\u2014digital and print, the more chance for a sale.\u00a0<\/strong>Everything created in marketing needs to link to or reference something else. Products are explained through videos. Use cases need supporting materials,\u00a0<a href=\"https:\/\/www.qrcode-tiger.com\/how-do-qr-codes-work\" target=\"_blank\" rel=\"noreferrer noopener\">QR codes<\/a>\u00a0drive customers to landing pages, and web links deliver deeper understanding. Digital interactive media can link to everything. And as for print, it is a powerful addition to digital as it serves as another touchpoint\u2014one that can uniquely add a physical dimension to a campaign.\r\n\r\n<strong>[7]<\/strong>\r\n<strong>You need customer information to close the deal.\u00a0<\/strong><a href=\"https:\/\/mailchimp.com\/marketing-glossary\/landing-pages\/\" target=\"_blank\" rel=\"noreferrer noopener\">Landing pages<\/a>\u00a0are a fantastic way to capture interest and get leads. But how do you entice and make it easy for a prospect to go there? The answer is : with interactive, personalized media. With it, you can drive a customer right from an \u201ceGuide\u201d directly to the landing page where you can grab up the info you need to qualify and advance the conversation.\r\n\r\n<strong>[8]<\/strong>\r\n<strong>We love to mouse around.<\/strong>\u00a0Humans by nature like to explore and see what is under the \u201crock\u201d so to speak. Our ActivGraphics are designed to take advantage of this predisposition and are specifically created with interesting rollovers, reveals, and click throughs that encourage exploration. We guide you where to go through menus but if you want to jump off the path, we let you do that and find new content to explore.\r\n\r\n<strong>[9]<\/strong>\r\n<strong>Pictures tell good stories \u2013 and \u201cchangeable\u201d pictures tell great ones.<\/strong>\u00a0Imagine that you want to describe how your solution can be used in different ways. What is more effective than showing one image and having it change on roll over to another, and then another? With interactive media, you can create pictures that tell the perfect story to capture interest.\r\n\r\n<strong>[10]<\/strong>\r\nAnd the best reason of all to implement personalized, interactive campaigns is because now you can! With the power of XMPIe and Adobe, and the unique creative prowess of PIE Applied Design in developing personalized, interactive ActivGraphic e-content, you can now reach your audience with engaging, action-generating content that illuminates the value of your product, solution, or service.\r\n<div class=\"wp-block-spacer\" style=\"height: 50px;\" aria-hidden=\"true\"><\/div>\r\n<h4 id=\"h-to-get-free-personalized-interactive-media-samples-created-by-pie-applied-design-using-the-xmpie-variable-content-engine-fill-out-the-form-at-the-bottom-of-this-page\" class=\"wp-block-heading\">To get FREE personalized, interactive-media samples\u2014created by PIE Applied Design using the XMPie variable content engine\u2014fill out the form at the <a href=\"https:\/\/www.pieapplieddesign.com\/2024\/05\/03\/10-reasons-for-implementing-personalized-interactive-campaigns\/\">bottom of this page<\/a>.<\/h4>\r\n<div class=\"wp-block-spacer\" style=\"height: 50px;\" aria-hidden=\"true\"><\/div>\r\n<em>Reprinted with permission of <a href=\"https:\/\/www.pieapplieddesign.com\/2024\/05\/03\/10-reasons-for-implementing-personalized-interactive-campaigns\/\">pieapplieddesign.com<\/a>, a new company focused on creating production-ready Personalized Interactive PDFs (delivered as a Campaign Package file or CPKG) powered by XMPie for XMPIe customers.<\/em>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>D\u00e9couvrez 10 raisons d&rsquo;ajouter des campagnes personnalis\u00e9es interactives \u00e0 votre strat\u00e9gie marketing.<\/p>\n","protected":false},"author":12,"featured_media":108706,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[426],"tags":[],"class_list":["post-108690","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-posts-fr","line-campaign-management-fr","language-english-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.5 (Yoast SEO v27.4) - 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