{"id":108735,"date":"2024-04-15T10:13:45","date_gmt":"2024-04-15T10:13:45","guid":{"rendered":"https:\/\/www.xmpie.com\/xmpie-shaping-the-future-of-personalization\/"},"modified":"2024-10-08T08:42:39","modified_gmt":"2024-10-08T08:42:39","slug":"xmpie-shaping-the-future-of-personalization","status":"publish","type":"post","link":"https:\/\/www.xmpie.com\/fr\/xmpie-shaping-the-future-of-personalization\/","title":{"rendered":"XMPie : o\u00f9 se cr\u00e9e l\u2019avenir de la personnalisation"},"content":{"rendered":" \n

L’industrie de l’impression ne cesse d’\u00e9voluer avec les progr\u00e8s technologiques, l’\u00e9volution des pr\u00e9f\u00e9rences des consommateurs et la volatilit\u00e9 de la dynamique du march\u00e9. Certaines technologies, n\u00e9anmoins, resteront toujours d\u2019actualit\u00e9, quelles que soient les fluctuations du march\u00e9, car les besoins auxquels elles r\u00e9pondent sont essentiels et le resteront toujours. XMPie est l\u2019une de ces technologies.<\/p> \n \n

XMPie fa\u00e7onne l\u2019avenir de la personnalisation depuis plus de vingt ans, aidant les entreprises d\u2019impression \u00e0 se diff\u00e9rencier de la concurrence, \u00e0 augmenter leurs flux de revenus, \u00e0 diminuer leurs co\u00fbts op\u00e9rationnels et \u00e0 obtenir de meilleurs r\u00e9sultats gr\u00e2ce aux campagnes de communication \u00e0 leurs clients. Ce sont l\u00e0 des objectifs fondamentaux que tout fournisseur d\u2019impression qui se respecte doit s\u2019efforcer d\u2019atteindre.<\/p> \n \n

Alors que nous portons d\u00e9j\u00e0 notre regard sur le drupa 2024<\/a>, nous vous proposons d\u2019examiner les tendances cl\u00e9s qui fa\u00e7onnent le march\u00e9 aujourd’hui et comment la plateforme XMPie peut aider les imprimeurs \u00e0 rester r\u00e9actifs et atteindre ces m\u00eames objectifs.<\/p> \n\r\n

\u00a0<\/div>\r\n \n

L\u2019hyper-personalisation \u00e0 l\u2019\u00e9chelle des clients cibl\u00e9s<\/strong><\/h4> \n \n

Personnaliser chacun des aspects de la communication selon le destinataire, quelle que soit la taille du public cible, voil\u00e0 qui reste la tendance dominante d\u2019aujourd\u2019hui. Or, cette tendance constitue exactement le XMPie\u2019s bread and butter<\/a>, \u00c0 cet effet, la plateforme int\u00e8gre parfaitement le design, la logique et les donn\u00e9es pour desservir plusieurs canaux de m\u00e9dias et placer le client au centre de chaque communication.<\/p> \n\r\n

\u00a0<\/div>\r\n \n

La personnalisation bas\u00e9e sur l\u2019IA<\/strong><\/h4> \n \n

L\u2019intelligence artificielle (IA) et l\u2019apprentissage automatique sont, aujourd\u2019hui, vraiment d\u2019actualit\u00e9, feeding personalized interactions<\/a> en analysant le comportement des utilisateurs, leurs pr\u00e9f\u00e9rences et leurs donn\u00e9es historiques. Les outils d\u2019IA permettent de personnaliser le contenu, les recommandations et les offres aux utilisateurs individuels. Or, comme XMPie est une plateforme ouverte, les int\u00e9grations avec ces outils peuvent amplifier la port\u00e9e, la pertinence et l\u2019impact de vos campagnes.<\/p> \n\r\n

\u00a0<\/div>\r\n \n

La technologie jet d\u2019encre<\/strong><\/h4> \n \n

En procurant au client des solutions d’impression plus efficaces, polyvalentes et durables \u00e0 la fois, les avanc\u00e9es technologiques de l\u2019impression jet d’encre sont parfaitement align\u00e9es avec la demande mondiale en mati\u00e8re de travaux d\u2019impression personnalis\u00e9s et \u00e0 plus faibles volumes. Sur ce march\u00e9 en pleine expansion, XMPie excels<\/a> L\u00e0 o\u00f9 de nombreuses solutions de composition transactionnelle et h\u00e9rit\u00e9es ne sont pas en mesure d\u2019automatiser la production lucrative d\u2019impression bas\u00e9e sur des donn\u00e9es variables \u00e0 haut volume \u2013 \u00e9galement connue sous le nom d\u2019impression programmatique \u2013 qui utilise un flux de production Adobe de bout en bout, le leader mondial des logiciels de conception cr\u00e9ative. XMPie est le partenaire FEO d\u2019Adobe ayant rencontr\u00e9 le plus de succ\u00e8s concernant son infrastructure InDesign Server haute capacit\u00e9. Pour obtenir des effets de qualit\u00e9 et une gestion des couleurs optimales, les utilisateurs XMPie peuvent mobiliser InDesign Server et b\u00e9n\u00e9ficier de fonctionnalit\u00e9s de conception avanc\u00e9es sans limites. Aucun processus de conversion n’est n\u00e9cessaire.<\/p> \n\r\n

\u00a0<\/div>\r\n \n

L\u2019impression d\u2019\u00e9tiquettes hybride<\/strong><\/h4> \n \n

Ce processus combine la fiabilit\u00e9 et l’efficacit\u00e9 de l’impression offset et num\u00e9rique en un seul passage et offre de nombreux avantages \u00e0 l\u2019industrie de l’\u00e9tiquetage, notamment des temps de production plus courts, des \u00e9conomies de co\u00fbts et des possibilit\u00e9s cr\u00e9atives \u00e9tendues comme l’impression \u00e0 donn\u00e9es variables (IDV) dans un workflow parfaitement homog\u00e8ne. Parce que le logiciel XMPie prend en charge des formats de fichiers adapt\u00e9s \u00e0 la production de donn\u00e9es variables, tels que PDF et PDF\/VT, toute imprimante prenant en charge ces formats, y compris les nouvelles machines hybrides, peut obtenir des r\u00e9sultats de haute qualit\u00e9 sans compromis sur l\u2019efficacit\u00e9.<\/p> \n\r\n

\u00a0<\/div>\r\n \n

Substrats d’impression avanc\u00e9s et solutions de finition<\/strong><\/h4> \n \n

Cette flexibilit\u00e9 n’est pas seulement li\u00e9e au choix du mat\u00e9riel. Avec XMPie, les imprimeurs peuvent b\u00e9n\u00e9ficier des derni\u00e8res innovations en mati\u00e8re de papier, de tissus, de plastiques souples et m\u00eame de direct-to-object puisque tout ce qui peut \u00eatre imprim\u00e9 peut \u00eatre personnalis\u00e9. En outre, des solutions de finition et la technologie CMJN+ peuvent \u00e9galement \u00eatre utilis\u00e9es pour am\u00e9liorer le workflow IDV. Personnalisez l’impression quel que soit le support, avec la technologie de finition choisie par votre client, en grande quantit\u00e9, ou bien mettez en place une Web-to-Pack store<\/a> ou Web to print en e-commerce avec XMPie StoreFlow, pour que vos clients puissent commander directement.<\/p> \n\r\n

\u00a0<\/div>\r\n \n

Int\u00e9gration syst\u00e8me<\/strong><\/h4> \n \n

Aujourd\u2019hui, le flux de donn\u00e9es se doit d\u2019\u00eatre fluide ; la charge de travail li\u00e9e \u00e0 la maintenance des syst\u00e8mes s\u00e9par\u00e9s se doit d\u2019\u00eatre diminu\u00e9e, quelle que soit votre offre de service. En tant que syst\u00e8me ouvert, XMPie peut \u00eatre int\u00e9gr\u00e9 \u00e0 presque tous les syst\u00e8mes tiers. D\u2019ailleurs, \u00e0 l\u2019occasion du drupa, XMPie pr\u00e9sentera un certain nombre de ces options, notamment son int\u00e9gration avec les technologies GSI d\u2019impression telles que Optimus dash,<\/a> qui lie un syst\u00e8me de commande d’impression orient\u00e9 client, optimis\u00e9 par XMPie StoreFlow<\/a> au syst\u00e8me de tarification et de stock de l’imprimerie.<\/p> \n\r\n

\u00a0<\/div>\r\n \n

La personnalisation en toute confidentialit\u00e9<\/strong><\/h4> \n \n

Des strat\u00e9gies comme la collecte de donn\u00e9es z\u00e9ro partie par laquelle les individus partagent intentionnellement et proactivement leurs donn\u00e9es deviennent monnaie courante alors que les marques r\u00e9agissent \u00e0 des pr\u00e9occupations croissantes en mati\u00e8re de confidentialit\u00e9. Omnichannel campaigns<\/a> sont un moyen id\u00e9al de capitaliser sur cette tendance, car elles mettent le client aux commandes, m\u00eame d\u00e8s le premier point de contact.<\/p> \n\r\n

\u00a0<\/div>\r\n \n

La durabilit\u00e9<\/strong><\/h4> \n \n

La r\u00e9duction de l’impact environnemental dans l’industrie de l’impression peut prendre de nombreuses formes. Avec XMPie, les imprimeurs peuvent adapter leurs ressources en fonction de leurs besoins, passer d’op\u00e9rations centr\u00e9es sur l’impression \u00e0 des services marketing complets et faire des choix environmentally conscious<\/a> d\u2019un bout \u00e0 l\u2019autre du processus.<\/p> \n\r\n

\u00a0<\/div>\r\n \n

Evidently, personalized strategies, innovative tools, and efficient practices are imperative to thrive in today’s ever-evolving landscape. At drupa, whether you are navigating this dynamic market or aiming to exceed customer expectations, we invite you to explore our award-winning personalization capabilities first-hand at our booth in Hall 7 \/ D05<\/a>.<\/em><\/strong><\/p> \n","protected":false},"excerpt":{"rendered":"

En pr\u00e9vision de la Drupa 2024, XMPie se penche sur les principales tendances et technologies qui fa\u00e7onnent l\u2019industrie de l\u2019impression aujourd\u2019hui et sur la mani\u00e8re dont sa plateforme offre aux imprimeurs l\u2019agilit\u00e9 n\u00e9cessaire pour s\u2019adapter \u00e0 un march\u00e9 en constante \u00e9volution.<\/p>\n","protected":false},"author":12,"featured_media":108114,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[426],"tags":[4157,4158,4159,4160,1360,680,4161,4162],"class_list":["post-108735","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-posts-fr","tag-ai-fr","tag-artificial-intelligence-fr","tag-hybrid-label-printing-fr","tag-inkjet-fr","tag-personaleffect-fr","tag-personalization-fr","tag-privacy-conscious-personalization-fr","tag-sustainability-fr","language-english-fr"],"acf":[],"yoast_head":"\nXMPie : o\u00f9 se cr\u00e9e l\u2019avenir de la personnalisation - XMPie<\/title>\n<meta name=\"description\" content=\"En pr\u00e9vision de la Drupa 2024, XMPie se penche sur les principales tendances et technologies qui fa\u00e7onnent l\u2019industrie de l\u2019impression aujourd\u2019hui et sur la mani\u00e8re dont sa plateforme offre aux imprimeurs l\u2019agilit\u00e9 n\u00e9cessaire pour s\u2019adapter \u00e0 un march\u00e9 en constante \u00e9volution.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.xmpie.com\/fr\/xmpie-shaping-the-future-of-personalization\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"XMPie : o\u00f9 se cr\u00e9e l\u2019avenir de la personnalisation\" \/>\n<meta property=\"og:description\" content=\"En pr\u00e9vision de la Drupa 2024, XMPie se penche sur les principales tendances et technologies qui fa\u00e7onnent l\u2019industrie de l\u2019impression aujourd\u2019hui et sur la mani\u00e8re dont sa plateforme offre aux imprimeurs l\u2019agilit\u00e9 n\u00e9cessaire pour s\u2019adapter \u00e0 un march\u00e9 en constante \u00e9volution.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.xmpie.com\/fr\/xmpie-shaping-the-future-of-personalization\/\" \/>\n<meta property=\"og:site_name\" content=\"XMPie\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/xmpie\" \/>\n<meta property=\"article:published_time\" content=\"2024-04-15T10:13:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-08T08:42:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.xmpie.com\/wp-content\/uploads\/2024\/04\/XMPie-DrupaFB_1200x630-Op8-copy@4x-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"4800\" \/>\n\t<meta property=\"og:image:height\" content=\"2520\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Josie Stein\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@XMPie\" \/>\n<meta name=\"twitter:site\" content=\"@XMPie\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Josie Stein\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.xmpie.com\/fr\/xmpie-shaping-the-future-of-personalization\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.xmpie.com\/fr\/xmpie-shaping-the-future-of-personalization\/\"},\"author\":{\"name\":\"Josie Stein\",\"@id\":\"https:\/\/www.xmpie.com\/fr\/#\/schema\/person\/92727884f05b38a45c2de1354334588f\"},\"headline\":\"XMPie : o\u00f9 se cr\u00e9e l\u2019avenir de la personnalisation\",\"datePublished\":\"2024-04-15T10:13:45+00:00\",\"dateModified\":\"2024-10-08T08:42:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.xmpie.com\/fr\/xmpie-shaping-the-future-of-personalization\/\"},\"wordCount\":1066,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.xmpie.com\/fr\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.xmpie.com\/fr\/xmpie-shaping-the-future-of-personalization\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.xmpie.com\/wp-content\/uploads\/2024\/04\/XMPie-DrupaFB_1200x630-Op8-copy@4x-1.png\",\"keywords\":[\"AI\",\"artificial intelligence\",\"hybrid label printing\",\"inkjet\",\"PersonalEffect\",\"personalization\",\"privacy-conscious personalization\",\"sustainability\"],\"articleSection\":[\"Messages de blog\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.xmpie.com\/fr\/xmpie-shaping-the-future-of-personalization\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.xmpie.com\/fr\/xmpie-shaping-the-future-of-personalization\/\",\"url\":\"https:\/\/www.xmpie.com\/fr\/xmpie-shaping-the-future-of-personalization\/\",\"name\":\"XMPie : o\u00f9 se cr\u00e9e l\u2019avenir de la personnalisation - XMPie\",\"isPartOf\":{\"@id\":\"https:\/\/www.xmpie.com\/fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.xmpie.com\/fr\/xmpie-shaping-the-future-of-personalization\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.xmpie.com\/fr\/xmpie-shaping-the-future-of-personalization\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.xmpie.com\/wp-content\/uploads\/2024\/04\/XMPie-DrupaFB_1200x630-Op8-copy@4x-1.png\",\"datePublished\":\"2024-04-15T10:13:45+00:00\",\"dateModified\":\"2024-10-08T08:42:39+00:00\",\"description\":\"En pr\u00e9vision de la Drupa 2024, XMPie se penche sur les principales tendances et technologies qui fa\u00e7onnent l\u2019industrie de l\u2019impression aujourd\u2019hui et sur la mani\u00e8re dont sa plateforme offre aux imprimeurs l\u2019agilit\u00e9 n\u00e9cessaire pour s\u2019adapter \u00e0 un march\u00e9 en constante \u00e9volution.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.xmpie.com\/fr\/xmpie-shaping-the-future-of-personalization\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.xmpie.com\/fr\/xmpie-shaping-the-future-of-personalization\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.xmpie.com\/fr\/xmpie-shaping-the-future-of-personalization\/#primaryimage\",\"url\":\"https:\/\/www.xmpie.com\/wp-content\/uploads\/2024\/04\/XMPie-DrupaFB_1200x630-Op8-copy@4x-1.png\",\"contentUrl\":\"https:\/\/www.xmpie.com\/wp-content\/uploads\/2024\/04\/XMPie-DrupaFB_1200x630-Op8-copy@4x-1.png\",\"width\":4800,\"height\":2520},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.xmpie.com\/fr\/xmpie-shaping-the-future-of-personalization\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.xmpie.com\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"XMPie : o\u00f9 se cr\u00e9e l\u2019avenir de la personnalisation\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.xmpie.com\/fr\/#website\",\"url\":\"https:\/\/www.xmpie.com\/fr\/\",\"name\":\"XMPie\",\"description\":\"Our Technology Integrates print and digital media to improve the brand experience\",\"publisher\":{\"@id\":\"https:\/\/www.xmpie.com\/fr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.xmpie.com\/fr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.xmpie.com\/fr\/#organization\",\"name\":\"XMPie\",\"url\":\"https:\/\/www.xmpie.com\/fr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.xmpie.com\/fr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.xmpie.com\/wp-content\/uploads\/2015\/07\/logo.png\",\"contentUrl\":\"https:\/\/www.xmpie.com\/wp-content\/uploads\/2015\/07\/logo.png\",\"width\":62,\"height\":62,\"caption\":\"XMPie\"},\"image\":{\"@id\":\"https:\/\/www.xmpie.com\/fr\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/xmpie\",\"https:\/\/x.com\/XMPie\",\"http:\/\/www.linkedin.com\/company\/xmpie\",\"https:\/\/www.pinterest.com\/XMPieCreate\/\",\"http:\/\/www.youtube.com\/xmpie\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.xmpie.com\/fr\/#\/schema\/person\/92727884f05b38a45c2de1354334588f\",\"name\":\"Josie Stein\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.xmpie.com\/fr\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/20b5855d240544b0f198f43a0afd2569b9e14fedded2053afc546ff8fdc2390e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/20b5855d240544b0f198f43a0afd2569b9e14fedded2053afc546ff8fdc2390e?s=96&d=mm&r=g\",\"caption\":\"Josie Stein\"},\"url\":\"https:\/\/www.xmpie.com\/fr\/author\/josie\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"XMPie : o\u00f9 se cr\u00e9e l\u2019avenir de la personnalisation - XMPie","description":"En pr\u00e9vision de la Drupa 2024, XMPie se penche sur les principales tendances et technologies qui fa\u00e7onnent l\u2019industrie de l\u2019impression aujourd\u2019hui et sur la mani\u00e8re dont sa plateforme offre aux imprimeurs l\u2019agilit\u00e9 n\u00e9cessaire pour s\u2019adapter \u00e0 un march\u00e9 en constante \u00e9volution.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.xmpie.com\/fr\/xmpie-shaping-the-future-of-personalization\/","og_locale":"fr_FR","og_type":"article","og_title":"XMPie : o\u00f9 se cr\u00e9e l\u2019avenir de la personnalisation","og_description":"En pr\u00e9vision de la Drupa 2024, XMPie se penche sur les principales tendances et technologies qui fa\u00e7onnent l\u2019industrie de l\u2019impression aujourd\u2019hui et sur la mani\u00e8re dont sa plateforme offre aux imprimeurs l\u2019agilit\u00e9 n\u00e9cessaire pour s\u2019adapter \u00e0 un march\u00e9 en constante \u00e9volution.","og_url":"https:\/\/www.xmpie.com\/fr\/xmpie-shaping-the-future-of-personalization\/","og_site_name":"XMPie","article_publisher":"https:\/\/www.facebook.com\/xmpie","article_published_time":"2024-04-15T10:13:45+00:00","article_modified_time":"2024-10-08T08:42:39+00:00","og_image":[{"width":4800,"height":2520,"url":"https:\/\/www.xmpie.com\/wp-content\/uploads\/2024\/04\/XMPie-DrupaFB_1200x630-Op8-copy@4x-1.png","type":"image\/png"}],"author":"Josie Stein","twitter_card":"summary_large_image","twitter_creator":"@XMPie","twitter_site":"@XMPie","twitter_misc":{"\u00c9crit par":"Josie Stein","Dur\u00e9e de lecture estim\u00e9e":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.xmpie.com\/fr\/xmpie-shaping-the-future-of-personalization\/#article","isPartOf":{"@id":"https:\/\/www.xmpie.com\/fr\/xmpie-shaping-the-future-of-personalization\/"},"author":{"name":"Josie Stein","@id":"https:\/\/www.xmpie.com\/fr\/#\/schema\/person\/92727884f05b38a45c2de1354334588f"},"headline":"XMPie : o\u00f9 se cr\u00e9e l\u2019avenir de la personnalisation","datePublished":"2024-04-15T10:13:45+00:00","dateModified":"2024-10-08T08:42:39+00:00","mainEntityOfPage":{"@id":"https:\/\/www.xmpie.com\/fr\/xmpie-shaping-the-future-of-personalization\/"},"wordCount":1066,"commentCount":0,"publisher":{"@id":"https:\/\/www.xmpie.com\/fr\/#organization"},"image":{"@id":"https:\/\/www.xmpie.com\/fr\/xmpie-shaping-the-future-of-personalization\/#primaryimage"},"thumbnailUrl":"https:\/\/www.xmpie.com\/wp-content\/uploads\/2024\/04\/XMPie-DrupaFB_1200x630-Op8-copy@4x-1.png","keywords":["AI","artificial intelligence","hybrid label printing","inkjet","PersonalEffect","personalization","privacy-conscious personalization","sustainability"],"articleSection":["Messages de blog"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.xmpie.com\/fr\/xmpie-shaping-the-future-of-personalization\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.xmpie.com\/fr\/xmpie-shaping-the-future-of-personalization\/","url":"https:\/\/www.xmpie.com\/fr\/xmpie-shaping-the-future-of-personalization\/","name":"XMPie : o\u00f9 se cr\u00e9e l\u2019avenir de la personnalisation - XMPie","isPartOf":{"@id":"https:\/\/www.xmpie.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.xmpie.com\/fr\/xmpie-shaping-the-future-of-personalization\/#primaryimage"},"image":{"@id":"https:\/\/www.xmpie.com\/fr\/xmpie-shaping-the-future-of-personalization\/#primaryimage"},"thumbnailUrl":"https:\/\/www.xmpie.com\/wp-content\/uploads\/2024\/04\/XMPie-DrupaFB_1200x630-Op8-copy@4x-1.png","datePublished":"2024-04-15T10:13:45+00:00","dateModified":"2024-10-08T08:42:39+00:00","description":"En pr\u00e9vision de la Drupa 2024, XMPie se penche sur les principales tendances et technologies qui fa\u00e7onnent l\u2019industrie de l\u2019impression aujourd\u2019hui et sur la mani\u00e8re dont sa plateforme offre aux imprimeurs l\u2019agilit\u00e9 n\u00e9cessaire pour s\u2019adapter \u00e0 un march\u00e9 en constante \u00e9volution.","breadcrumb":{"@id":"https:\/\/www.xmpie.com\/fr\/xmpie-shaping-the-future-of-personalization\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.xmpie.com\/fr\/xmpie-shaping-the-future-of-personalization\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.xmpie.com\/fr\/xmpie-shaping-the-future-of-personalization\/#primaryimage","url":"https:\/\/www.xmpie.com\/wp-content\/uploads\/2024\/04\/XMPie-DrupaFB_1200x630-Op8-copy@4x-1.png","contentUrl":"https:\/\/www.xmpie.com\/wp-content\/uploads\/2024\/04\/XMPie-DrupaFB_1200x630-Op8-copy@4x-1.png","width":4800,"height":2520},{"@type":"BreadcrumbList","@id":"https:\/\/www.xmpie.com\/fr\/xmpie-shaping-the-future-of-personalization\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.xmpie.com\/fr\/"},{"@type":"ListItem","position":2,"name":"XMPie : o\u00f9 se cr\u00e9e l\u2019avenir de la personnalisation"}]},{"@type":"WebSite","@id":"https:\/\/www.xmpie.com\/fr\/#website","url":"https:\/\/www.xmpie.com\/fr\/","name":"XMPie","description":"Our Technology Integrates print and digital media to improve the brand experience","publisher":{"@id":"https:\/\/www.xmpie.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.xmpie.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.xmpie.com\/fr\/#organization","name":"XMPie","url":"https:\/\/www.xmpie.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.xmpie.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/www.xmpie.com\/wp-content\/uploads\/2015\/07\/logo.png","contentUrl":"https:\/\/www.xmpie.com\/wp-content\/uploads\/2015\/07\/logo.png","width":62,"height":62,"caption":"XMPie"},"image":{"@id":"https:\/\/www.xmpie.com\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/xmpie","https:\/\/x.com\/XMPie","http:\/\/www.linkedin.com\/company\/xmpie","https:\/\/www.pinterest.com\/XMPieCreate\/","http:\/\/www.youtube.com\/xmpie"]},{"@type":"Person","@id":"https:\/\/www.xmpie.com\/fr\/#\/schema\/person\/92727884f05b38a45c2de1354334588f","name":"Josie Stein","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.xmpie.com\/fr\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/20b5855d240544b0f198f43a0afd2569b9e14fedded2053afc546ff8fdc2390e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/20b5855d240544b0f198f43a0afd2569b9e14fedded2053afc546ff8fdc2390e?s=96&d=mm&r=g","caption":"Josie Stein"},"url":"https:\/\/www.xmpie.com\/fr\/author\/josie\/"}]}},"_links":{"self":[{"href":"https:\/\/www.xmpie.com\/fr\/wp-json\/wp\/v2\/posts\/108735","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.xmpie.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.xmpie.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.xmpie.com\/fr\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.xmpie.com\/fr\/wp-json\/wp\/v2\/comments?post=108735"}],"version-history":[{"count":2,"href":"https:\/\/www.xmpie.com\/fr\/wp-json\/wp\/v2\/posts\/108735\/revisions"}],"predecessor-version":[{"id":111524,"href":"https:\/\/www.xmpie.com\/fr\/wp-json\/wp\/v2\/posts\/108735\/revisions\/111524"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.xmpie.com\/fr\/wp-json\/wp\/v2\/media\/108114"}],"wp:attachment":[{"href":"https:\/\/www.xmpie.com\/fr\/wp-json\/wp\/v2\/media?parent=108735"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.xmpie.com\/fr\/wp-json\/wp\/v2\/categories?post=108735"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.xmpie.com\/fr\/wp-json\/wp\/v2\/tags?post=108735"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}