XMPie will be demonstrating new capabilities, for the Labels and Packaging industry, to harness the power of digital print and boost a brand\u2019s ability to stand out and engage the consumer. This will take place at the fifth Dscoop EMEA Conference in Tel Aviv, and at the HP booth in Hall 17 at drupa, May 31-10. Visitors will be able to see how XMPie\u2019s digital media personalization and Web-to-print technologies combined with HP Indigo\u2019s digital presses and production workflow can help drive high-value services and quality results.<\/p>\n
With XMPie technology, the Label or the Package template, which can be selected and then customized and ordered through the Web-to-print portal, can be highly engaging due to superior creative and refined individualized relevancy. Moreover, with the XMPie technology, using a printed piece as the trigger for a follow-on digital dialogue between the brand and the consumer \u2014 landing sites, emails, videos, etc. \u2014 is uniquely possible. This multichannel dimension to Labels and Packaging can become an integral part of the marketing mix of the brand, which adds a very unique and new high value to this traditionally print-only field.<\/p>\n
XMPie solutions are fully integrated with HP PrintOS and HP Indigo presses, enabling providers to efficiently process a high number of targeted packages.<\/p>\n
\u201cPersonalized digital packaging fits perfectly within the multichannel communications mix. The package has become an effective media and a great opportunity for brands to communicate directly with their consumers, especially when combined with other media,\u00a0\u00bb said Gershon Alon, WW Manager, Workflow Solutions and Partner Program, HP Indigo.\u201cThe integration with XMPie offers unique value to HP Indigo customers that can help them take advantage of this emerging trend.\u201d<\/em><\/p>\n Print providers \u2014 Commercial Printers or Converters \u2014 who are able to offer their customers such services will enjoy an increase in job volume as well as strengthen and expand their relationship with the brands.\u00a0 It is not only easy to provide customizable Labels or Packages, reflecting a local store, an agent, a region, a flavor, or \u2014 even \u2014 an individual, but now it is possible to track responses, to continue a dialogue, and, overall, enable a Brand-to-Consumer relationship in the digital age.<\/p>\n \u201cAs Labels and Packaging are fast moving to Digital, the suite of solutions from XMPie becomes very relevant for this growing segment of the Print industry,\u201d said Dan Doron, VP,\u00a0LATAM\u00a0Sales & Channel Partnerships, XMPie. \u201cThe service-providers and their customers \u2014 the brands \u2014 are starting to see the Package or the Label not simply as an end goal by itself, but as an engaging trigger for the Brand-to-Consumer relationship. We are pleased with our work with the HP Indigo team, which enabled bringing our capabilities to their customers in a fully integrated and streamlined fashion.\u201d<\/em><\/p>\n At the Dscoop EMEA Conference in Tel Aviv, and at the HP booth at drupa, XMPie will demonstrate how end-to-end multichannel campaigns can turn Labels or Packages (and indeed Print pieces in general) into powerful marketing tools; increasing brand exposure, sales and long-term consumer engagement.\u00a0 \u00a0<\/em><\/p>\n","protected":false},"excerpt":{"rendered":" XMPie will be demonstrating new capabilities, for the Labels and Packaging industry, to harness the power of digital print and boost a brand\u2019s ability to stand out and engage the consumer. This will…<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[544],"tags":[],"class_list":["post-16998","post","type-post","status-publish","format-standard","hentry","category-press-releases-fr","industry-service-providers-fr","line-data-driven-print-and-vdp-fr","line-web-to-print-fr","language-english-fr","profile-print-provider-fr"],"acf":[],"yoast_head":"\n