{"id":17033,"date":"2016-02-22T07:28:31","date_gmt":"2016-02-22T07:28:31","guid":{"rendered":"https:\/\/www.xmpie.com\/fr\/rethink-cmyk-expands-cross-media-communications-capabilities-with-xmpie-software\/"},"modified":"2019-01-15T08:00:03","modified_gmt":"2019-01-15T08:00:03","slug":"rethink-cmyk-expands-cross-media-communications-capabilities-with-xmpie-software","status":"publish","type":"post","link":"https:\/\/www.xmpie.com\/fr\/rethink-cmyk-expands-cross-media-communications-capabilities-with-xmpie-software\/","title":{"rendered":"Rethink CMYK Expands Cross-Media Communications Capabilities with XMPie Software"},"content":{"rendered":"

London, UK, February 22nd, 2016\u2013 Rethink CMYK<\/a>, a printing and cross-media marketing company based in Barnsley, South Yorkshire, is expanding its cross-media communications capabilities with XMPie\u2019s PersonalEffect TransMedia Pro<\/a> which delivers integrated and consistent brand experiences across print, email and web. In today\u2019s multimedia world where consumers often call the shots regarding their own brand interaction, the most powerful marketing plan is one based on a seamless interaction between print and digital channels.<\/p>\n

\u201cAt Rethink CMYK, we see digital printing as a critical ingredient to a successful recipe for customer engagement. Variable data printing (VDP) puts tangible and credible back on the menu with its unique ability to stand out amongst other media clutter. XMPie\u2019s comprehensive platform will enable us to meet a variety of cross-channel requirements for our customers\u2019 campaigns including VDP, email, PURLs, mobile apps, and social media,\u201d<\/em> said Joel Dickinson, Business Development Director, Rethink CMYK.<\/p>\n

Rethink CMYK will be using XMPie\u2019s software to build a retail loyalty application to drive customer retention and acquisition for small to medium retailers.\u00a0 This application will deliver a fully personalised experience to end consumers while allowing the retailer to promote appropriate, timely and relevant products and offers to each individual recipient including the use of redeemable vouchers at point of sale.\u00a0 Built-in reporting and analytics capabilities will enable detailed tracking and monitoring of campaign performance in real-time.<\/p>\n

\u201cRethink CMYK plays a vital role in producing high value cross-media marketing campaigns for its customers. With TransMedia Pro, Rethink CMYK will reap the benefits of developing consistent brand messaging across all channels for its customers along with the ability to monitor and manage various touch points throughout a campaign\u2019s lifecycle,\u201d<\/em> said, Phil Gaskin, Business Development and Channel Manager, XMPie.<\/p>\n","protected":false},"excerpt":{"rendered":"

London, UK, February 22nd, 2016\u2013 Rethink CMYK, a printing and cross-media marketing company based in Barnsley, South Yorkshire, is expanding its cross-media communications capabilities with XMPie\u2019s PersonalEffect TransMedia Pro which delivers integrated and…<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[544],"tags":[],"class_list":["post-17033","post","type-post","status-publish","format-standard","hentry","category-press-releases-fr","line-cross-media-fr","line-data-driven-print-and-vdp-fr","language-english-fr","profile-enterprise-fr","profile-print-provider-fr","profile-smb-fr"],"acf":[],"yoast_head":"\nRethink CMYK Expands Cross-Media Communications Capabilities with XMPie Software - XMPie<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.xmpie.com\/fr\/rethink-cmyk-expands-cross-media-communications-capabilities-with-xmpie-software\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rethink CMYK Expands Cross-Media Communications Capabilities with XMPie Software\" \/>\n<meta property=\"og:description\" content=\"London, UK, February 22nd, 2016\u2013 Rethink CMYK, a printing and cross-media marketing company based in Barnsley, South Yorkshire, is expanding its cross-media communications capabilities with XMPie\u2019s PersonalEffect TransMedia Pro which delivers integrated and...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.xmpie.com\/fr\/rethink-cmyk-expands-cross-media-communications-capabilities-with-xmpie-software\/\" \/>\n<meta property=\"og:site_name\" content=\"XMPie\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/xmpie\" \/>\n<meta property=\"article:published_time\" content=\"2016-02-22T07:28:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-01-15T08:00:03+00:00\" \/>\n<meta name=\"author\" content=\"Josie Stein\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@XMPie\" \/>\n<meta name=\"twitter:site\" content=\"@XMPie\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Josie Stein\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.xmpie.com\/fr\/rethink-cmyk-expands-cross-media-communications-capabilities-with-xmpie-software\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.xmpie.com\/fr\/rethink-cmyk-expands-cross-media-communications-capabilities-with-xmpie-software\/\"},\"author\":{\"name\":\"Josie Stein\",\"@id\":\"https:\/\/www.xmpie.com\/fr\/#\/schema\/person\/92727884f05b38a45c2de1354334588f\"},\"headline\":\"Rethink CMYK Expands Cross-Media Communications Capabilities with XMPie Software\",\"datePublished\":\"2016-02-22T07:28:31+00:00\",\"dateModified\":\"2019-01-15T08:00:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.xmpie.com\/fr\/rethink-cmyk-expands-cross-media-communications-capabilities-with-xmpie-software\/\"},\"wordCount\":299,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.xmpie.com\/fr\/#organization\"},\"articleSection\":[\"Communiqu\u00e9s de presse\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.xmpie.com\/fr\/rethink-cmyk-expands-cross-media-communications-capabilities-with-xmpie-software\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.xmpie.com\/fr\/rethink-cmyk-expands-cross-media-communications-capabilities-with-xmpie-software\/\",\"url\":\"https:\/\/www.xmpie.com\/fr\/rethink-cmyk-expands-cross-media-communications-capabilities-with-xmpie-software\/\",\"name\":\"Rethink CMYK Expands Cross-Media Communications Capabilities with XMPie Software - 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