{"id":17967,"date":"2009-01-01T14:12:03","date_gmt":"2009-01-01T14:12:03","guid":{"rendered":"https:\/\/www.xmpie.com\/fr\/11-health-campaign-takes-national-spotlightand-generates-new-business\/"},"modified":"2018-05-13T09:44:58","modified_gmt":"2018-05-13T09:44:58","slug":"11-health-campaign-takes-national-spotlightand-generates-new-business","status":"publish","type":"post","link":"https:\/\/www.xmpie.com\/fr\/11-health-campaign-takes-national-spotlightand-generates-new-business\/","title":{"rendered":"1:1 Health Campaign Takes National Spotlight\u2026and Generates New Business &#8211; Featuring The Lateral Group"},"content":{"rendered":"<p><img decoding=\"async\" class=\"size-full wp-image-611 alignright\" style=\"margin-left: 10px; margin-right: 10px;\" title=\"LateralGroup_Best-of-the-Best-2010\" src=\"https:\/\/www.xmpie.com\/wp-content\/uploads\/2013\/03\/LateralGroup_Best-of-the-Best-20102.jpg\" alt=\"\" width=\"180\" height=\"233\" \/>In 2009, the English government launched a new childhood obesity awareness campaign, Change4Life. Partnering with Lateral Group, experts in database handling and multi-channel marketing, they developed a campaign built around precise customization and ongoing communication. Sign-ups for the program were 200 percent over target, 80 percent of respondents showed long-time commitment and 325,000 at-risk children were helped. The success of the campaign led to numerous awards and increased business for Lateral Group.<\/p>\n<div class='w3eden'><!-- WPDM Link Template: Default Template -->\n\n<div class=\"link-template-default card mb-2\">\n    <div class=\"card-body\">\n        <div class=\"media\">\n            <div class=\"mr-3 img-48\"><img decoding=\"async\" class=\"wpdm_icon\" alt=\"Ic\u00f4ne\" src=\"https:\/\/www.xmpie.com\/wp-content\/plugins\/download-manager\/assets\/file-type-icons\/pdf.svg\" \/><\/div>\n            <div class=\"media-body\">\n                <h3 class=\"package-title\"><a href='https:\/\/www.xmpie.com\/fr\/download\/11-health-campaign-takes-national-spotlightand-generates-new-business\/'>1:1 Health Campaign Takes National Spotlight\u2026and Generates New Business<\/a><\/h3>\n                <div class=\"text-muted text-small\"><i class=\"fas fa-copy\"><\/i> 1 fichier\u00b7s <i class=\"fas fa-hdd ml-3\"><\/i> 804.54 KB<\/div>\n            <\/div>\n            <div class=\"ml-3\">\n                <a class='wpdm-download-link download-on-click btn btn-primary ' rel='nofollow' href='#' data-downloadurl=\"https:\/\/www.xmpie.com\/fr\/download\/11-health-campaign-takes-national-spotlightand-generates-new-business\/?wpdmdl=4840&refresh=69f3912f1f7351777570095\">T\u00e9l\u00e9charger<\/a>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>In 2009, the English government launched a new childhood obesity awareness campaign, Change4Life. Partnering with Lateral Group, experts in database handling and multi-channel marketing, they developed a campaign built around precise customization and&#8230;<\/p>\n","protected":false},"author":12,"featured_media":12597,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[310],"tags":[],"class_list":["post-17967","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","industry-government-fr","industry-non-profit-fr","line-data-driven-print-and-vdp-fr","language-english-fr","profile-enterprise-fr","profile-print-provider-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.5 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>1:1 Health Campaign Takes National Spotlight\u2026and Generates New Business - Featuring The Lateral Group - XMPie<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.xmpie.com\/fr\/11-health-campaign-takes-national-spotlightand-generates-new-business\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"1:1 Health Campaign Takes National Spotlight\u2026and Generates New Business - Featuring The Lateral Group\" \/>\n<meta property=\"og:description\" content=\"In 2009, the English government launched a new childhood obesity awareness campaign, Change4Life. Partnering with Lateral Group, experts in database handling and multi-channel marketing, they developed a campaign built around precise customization and...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.xmpie.com\/fr\/11-health-campaign-takes-national-spotlightand-generates-new-business\/\" \/>\n<meta property=\"og:site_name\" content=\"XMPie\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/xmpie\" \/>\n<meta property=\"article:published_time\" content=\"2009-01-01T14:12:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-05-13T09:44:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.xmpie.com\/wp-content\/uploads\/2013\/03\/Fotolia_87103741_M-e1445175103108.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Josie Stein\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@XMPie\" \/>\n<meta name=\"twitter:site\" content=\"@XMPie\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Josie Stein\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.xmpie.com\\\/fr\\\/11-health-campaign-takes-national-spotlightand-generates-new-business\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.xmpie.com\\\/fr\\\/11-health-campaign-takes-national-spotlightand-generates-new-business\\\/\"},\"author\":{\"name\":\"Josie Stein\",\"@id\":\"https:\\\/\\\/www.xmpie.com\\\/fr\\\/#\\\/schema\\\/person\\\/92727884f05b38a45c2de1354334588f\"},\"headline\":\"1:1 Health Campaign Takes National Spotlight\u2026and Generates New Business &#8211; 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