{"id":18502,"date":"2016-07-26T08:19:13","date_gmt":"2016-07-26T08:19:13","guid":{"rendered":"https:\/\/www.xmpie.com\/fr\/actionhq-find-sweet-spot-xmpie-fuji-xerox\/"},"modified":"2016-09-28T08:56:41","modified_gmt":"2016-09-28T08:56:41","slug":"actionhq-find-sweet-spot-xmpie-fuji-xerox","status":"publish","type":"post","link":"https:\/\/www.xmpie.com\/fr\/actionhq-find-sweet-spot-xmpie-fuji-xerox\/","title":{"rendered":"ActionHQ find their sweet spot with XMPie and Fuji Xerox"},"content":{"rendered":"<p style=\"text-align: left;\">\u00ab\u00a0We wanted to educate marketing executives about\u00a0the capability of creative direct marketing and the\u00a0power of personalization. And we wanted to build up\u00a0this part of the business, and naturally, create a good\u00a0sustainable sales pipeline for ourselves.\u00a0\u00bb\u00a0Brenden Rolston &#8211; Managing Director, ActionHQ<\/p>\n<p>Aimed at 2000 influential marketing managers in and around\u00a0Auckland, the campaign was designed to be engaging, fun,\u00a0and of course, yummy. It also had to prove to their target\u00a0market exactly how effective it was by clearly showing the\u00a0response rates (from engagement through to conversion and\u00a0lead generation) throughout the duration of campaign.<\/p>\n<p>ActionHQ used PersonalEffect TransMedia, which has a\u00a0comprehensive range of dynamic variable data printing and\u00a0multichannel capabilities as well as a full suite of campaign\u00a0planning and analytics tools. They also took advantage\u00a0of Circle, XMPie\u2019s campaign planning tool, to map out the\u00a0flow and structure of the campaign.<\/p>\n<div class='w3eden'><!-- WPDM Link Template: Default Template -->\n\n<div class=\"link-template-default card mb-2\">\n    <div class=\"card-body\">\n        <div class=\"media\">\n            <div class=\"mr-3 img-48\"><img decoding=\"async\" class=\"wpdm_icon\" alt=\"Ic\u00f4ne\" src=\"data:image\/svg+xml;base64,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\" \/><\/div>\n            <div class=\"media-body\">\n                <h3 class=\"package-title\"><a href='https:\/\/www.xmpie.com\/fr\/download\/actionhq-find-sweet-spot-xmpie-fuji-xerox\/'>ActionHQ find their sweet spot with XMPie and Fuji Xerox<\/a><\/h3>\n                <div class=\"text-muted text-small\"><i class=\"fas fa-copy\"><\/i> 1 fichier\u00b7s <i class=\"fas fa-hdd ml-3\"><\/i> 2.82 MB<\/div>\n            <\/div>\n            <div class=\"ml-3\">\n                <a class='wpdm-download-link download-on-click btn btn-primary ' rel='nofollow' href='#' data-downloadurl=\"https:\/\/www.xmpie.com\/fr\/download\/actionhq-find-sweet-spot-xmpie-fuji-xerox\/?wpdmdl=18188&refresh=69f437f9854bb1777612793\">T\u00e9l\u00e9charger<\/a>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u00ab\u00a0We wanted to educate marketing executives about\u00a0the capability of creative direct marketing and the\u00a0power of personalization. And we wanted to build up\u00a0this part of the business, and naturally, create a good\u00a0sustainable sales pipeline&#8230;<\/p>\n","protected":false},"author":12,"featured_media":18497,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[541],"tags":[],"class_list":["post-18502","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies-fr","industry-service-providers-fr","line-cross-media-fr","line-campaign-management-fr","line-data-driven-print-and-vdp-fr","line-creative-tools-fr","language-english-fr","profile-print-provider-fr","profile-smb-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.5 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>ActionHQ find their sweet spot with XMPie and Fuji Xerox - XMPie<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.xmpie.com\/fr\/actionhq-find-sweet-spot-xmpie-fuji-xerox\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ActionHQ find their sweet spot with XMPie and Fuji Xerox\" \/>\n<meta property=\"og:description\" content=\"\u00ab\u00a0We wanted to educate marketing executives about\u00a0the capability of creative direct marketing and the\u00a0power of personalization. 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