{"id":19674,"date":"2016-08-23T09:24:15","date_gmt":"2016-08-23T09:24:15","guid":{"rendered":"https:\/\/www.xmpie.com\/fr\/xmpie-highlights-drupa-personalized-catalog\/"},"modified":"2019-01-15T13:47:21","modified_gmt":"2019-01-15T13:47:21","slug":"xmpie-highlights-drupa-personalized-catalog","status":"publish","type":"post","link":"https:\/\/www.xmpie.com\/fr\/xmpie-highlights-drupa-personalized-catalog\/","title":{"rendered":"XMPie Highlights from drupa: The Personalized Catalog"},"content":{"rendered":"<p>With the largest print show in the industry in the rearview mirror, we\u2019re taking the time to highlight the top three trends that made the show a huge success for XMPie. Kicking off this three-part series is the growth of the personalized catalog and why its time to shine is <em>now<\/em>.<\/p>\n<p>The growth within personalized printing and the impact it\u2019s having on the traditional catalog is undeniable. In today\u2019s rapidly changing world, printed catalogs are top performers by nearly every measure. Now supported and driven by personalization and customization, the catalog is quickly becoming a major must-have in today\u2019s print and marketing landscape.<\/p>\n<p>According to research by InfoTrends and DMA, studies show that<\/p>\n<ul>\n<li>69% of consumers consult catalogs before purchases;<\/li>\n<li>63% were influenced by a catalog to make a purchase and<\/li>\n<li>77% were prompted by a catalog to visit a retail store.<\/li>\n<\/ul>\n<p>So, it&rsquo;s clear consumers enjoy the catalog browsing experience to better understand their options and perhaps discover something unexpected.<\/p>\n<p>Reports also show that transactions are <em>three times larger<\/em> when catalog offers are personalized. So it\u2019s no surprise that 68% of catalogers are seeking personalization solutions.<\/p>\n<p>Our typical personalization campaign is planned and deployed using <a href=\"https:\/\/www.xmpie.com\/fr\/products\/gestion-de-campagne\/circle\/\" target=\"_blank\" rel=\"noopener\">XMPie Circle<\/a> and is based upon setting up the different media touchpoints and the customer data, such as profile information and buying patterns.\u00a0 XMPie PersonalEffect generates the personalized pages and corresponding PURLs and QR codes that enable ongoing consumer engagement to achieve the ultimate goal of purchase.<\/p>\n<p>Personalized, printed catalogs are not only experiencing a revival \u2013 they are being reinvented as a unique, targeted and engaging communication strategy that can lead customers from a highly engaging printed piece to a personalized online experience.<\/p>\n<p>See also our latest video:\u00a0<a href=\"https:\/\/www.youtube.com\/watch?v=Ht-wdjQdO2c&amp;t=8s\" target=\"_blank\" rel=\"noopener\">Personalizing a Catalog with XMPie Cross Media Solutions<\/a>.<\/p>\n<p>Get in touch with us for a customized\u00a0<a href=\"https:\/\/www.xmpie.com\/fr\/nous-contacter\/\" target=\"_blank\" rel=\"noopener\">demo<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With the largest print show in the industry in the rearview mirror, we\u2019re taking the time to highlight the top three trends that made the show a huge success for XMPie. Kicking off&#8230;<\/p>\n","protected":false},"author":12,"featured_media":19637,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[426],"tags":[],"class_list":["post-19674","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-posts-fr","line-data-driven-print-and-vdp-fr","line-creative-tools-fr","language-english-fr","profile-print-provider-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.5 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>XMPie Highlights from drupa: The Personalized Catalog - XMPie<\/title>\n<meta name=\"description\" content=\"The personalized catalog is quickly becoming a must-have in today\u2019s print and marketing landscape. 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