In honor of 3\/14, or Pi Day as it\u2019s known to many, we\u2019re taking the opportunity to celebrate our own Pi \u2013 XMPie, that is. Founded in 2000 at the peak of the dot com era, XMPie is a Xerox Company and leading provider of software for variable data communications and cross-media one-to-one marketing campaigns.<\/p>\n
Merging Worlds <\/strong><\/p>\n Looking back at its inception, XMPie\u2019s President Jacob Aizikowitz noted, \u201cThere were two worlds, each operating separately: the world of personalization in print and the world of personalization on the internet. We noted that personalization isn\u2019t a media-specific technology\u2014it\u2019s a marketing strategy. And we wanted to build a bridge to connect these worlds, as well as to allow designing for variable data to be as free from creative restraints as possible.\u201d<\/p>\n To build a bridge connecting digital printing and digital media required thinking of how to take principles from the world of computer science and apply them to the world of print. With this new technology, businesses could leverage personalization across all media channels and at any point in the customer lifecycle.<\/p>\n A Smorgasbord of Personalization Software<\/strong><\/p>\n Today, XMPie technology enables the creation of rich and relevant personalized communication across print and digital media: the holy grail of omnichannel customer experiences. This means much more than just printing a customer\u2019s name on a mailer. XMPie develops sophisticated software for several application areas:<\/p>\n So What\u2019s in a Name? <\/strong><\/p>\n There was a time in the early days of brand formation when XMPie considered becoming XM\u03c0, in a nod towards the company\u2019s technology acumen. This branding never got off the ground, and XMPie was born from the acronym for \u201ccross media personalization in eBusiness.\u201d<\/p>\n Pi, the most famous ratio in mathematics, might be an irrational number, but it has provided the basis for purely rational fun. So today our inner geek gives a shout out to our slice of Pi: XMPie. The company\u2019s technological achievements, and those within Xerox and the world of print, are well worth celebrating\u2014and building upon.<\/p>\n As \u03c0 shows us, the possibilities for future advancement are infinite.<\/p>\n","protected":false},"excerpt":{"rendered":" In honor of 3\/14, or Pi Day as it\u2019s known to many, we\u2019re taking the opportunity to celebrate our own Pi \u2013 XMPie, that is. Founded in 2000 at the peak of the…<\/p>\n","protected":false},"author":12,"featured_media":31012,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[426],"tags":[1349,1338,582,677,1361,816,884],"class_list":["post-29083","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-posts-fr","tag-cross-media-fr","tag-customer-lifecycle-fr","tag-marketing-fr","tag-multichannel-fr","tag-personalized-communications-fr","tag-vdp-fr","tag-web-to-print-fr","industry-automotive-fr","industry-food-beverage-fr","industry-education-fr","industry-financial-fr","industry-government-fr","industry-retail-fr","industry-non-profit-fr","industry-service-providers-fr","industry-sport-entertainment-fr","industry-travel-fr","line-cross-media-fr","line-campaign-management-fr","line-data-driven-print-and-vdp-fr","line-creative-tools-fr","line-services-fr","line-web-to-print-fr","language-english-fr","profile-agency-fr","profile-enterprise-fr","profile-print-provider-fr","profile-design-house-fr","profile-smb-fr"],"acf":[],"yoast_head":"\n\n