{"id":37039,"date":"2017-12-12T07:35:59","date_gmt":"2017-12-12T07:35:59","guid":{"rendered":"https:\/\/www.xmpie.com\/year-review-memorable-omnichannel-moments-2017\/"},"modified":"2019-10-28T13:20:34","modified_gmt":"2019-10-28T13:20:34","slug":"year-review-memorable-omnichannel-moments-2017","status":"publish","type":"post","link":"https:\/\/www.xmpie.com\/fr\/year-review-memorable-omnichannel-moments-2017\/","title":{"rendered":"A Year in Review: Memorable Omnichannel Moments from 2017"},"content":{"rendered":"

It\u2019s hard to believe a new year is upon us already.\u00a0 Where did 2017 go? As we reflect on what we’ve been up to in the world of personalized and omnichannel communications in 2017 we are energized by the exciting and busy year we\u2019ve had.<\/p>\n

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Named a leader in a Gartner Magic Quadrant<\/h4>\n

We kicked off the year with the great news that XMPie was named a Leader in Gartner\u2019s 2017 Magic Quadrant for Customer Communication Management Software<\/a>.\u00a0 This report evaluated 15 CCM vendors according to their completeness of vision and ability to execute.<\/p>\n

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New Features and Performance Improvements<\/h4>\n

Over the year, our R&D team has been hard at work adding new features and performance improvements.\u00a0 Here are some of the new developments that are charting the course for\u2026<\/p>\n

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Omnichannel communications<\/h3>\n

With XMPie, print providers can expand into new and lucrative omnichannel services with existing customers who already trust them with their print jobs. Omnichannel campaigns let the brand project a single integrated view of the customer across email, web, and video.\u00a0 XMPie technology is relevant in many applications areas.\u00a0 This year we\u2019ve been talking about new developments in personalized communications for the world of catalog production, labels and packaging to name just two. We are also adding a new Omnichannel A\/B testing<\/a> feature.\u00a0 This will allow marketers to test variations of a campaign across the complete customer journey.<\/p>\n

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PSPs currently using VIPP technology<\/h3>\n

PersonalEffect Print VIPP<\/a> will allow Print Service Providers to protect their investment in VIPP while gaining a foothold in the world of graphic arts communications. New presses require modern PDF\/VT capabilities, with their better color management and optimization capabilities.\u00a0 So the move from VIPP format is necessary. With PersonalEffect Print VIPP, PSPs will be able to continue producing their VIPP formatted jobs and expand them to include other elements like InDesign documents, email and web touch points.\u00a0 Thus effectively using this new solution as an on-ramp to offering cross-media and omnichannel communications.<\/p>\n

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Web-to-print and multichannel communication integration<\/h3>\n

Campaigns-on-demand<\/a> officially launched\u00a0in August.\u00a0 Now users can treat any cross-media campaign as a project template.\u00a0 This template can be used and re-used in a variety of ways. The end user can select, customize, order, execute and track each campaign directly from the Web-to-print storefront. Users can view real-time campaign analytics and download up-to-date customer data, all in a self-serve manner. And what does this mean for your bottom line? It means that you can you offer a\u00a0much higher-value service and at the same time save on implementation costs.<\/p>\n

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Travelling Around the World<\/h4>\n

We hit the road quite a bit, attending a variety of industry events around the world.\u00a0 Events included PacPrint (Australia), FESPA (Germany), PrintWeekLive! (UK), PackPrint (US) Print 17 (US), the Print Show (UK), Label Expo (Belgium) and Fuji Xerox\u2019s Beyond Imagination (Selangor). We enjoy these events as we can talk first hand with customers and industry professionals about the new capabilities and opportunities in personalized and omnichannel communications. \u00a0Check out our events page<\/a> to see where will be next.<\/p>\n

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10th Annual XMPie Users Group Conference<\/h4>\n

Towards the end of the year, we celebrated the 10th<\/sup> annual XMPie Users Group (XUG) Conference<\/a> in Orlando, Florida. This learning and social event<\/a> allows us to hear directly from our customers about what they\u2019re currently working on and their future plans.\u00a0 Most importantly we can discuss new ways that our products can help to serve and solve their business challenges. Through a series of presentation and networking events, XMPie users from all around the world were able to share their marketing successes, learn from one another and discover new tips and tricks for utilizing XMPie software in their businesses.<\/p>\n

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Customer Success Stories<\/h4>\n

It has been an exciting year for our customers as well. At XMPie, we strive every day to provide our customers with solutions that help their clients connect with prospects and consumers for years to come. You can check out a few of the case studies and webinars we did this past year to understand how:<\/p>\n