{"id":39148,"date":"2018-02-20T07:21:37","date_gmt":"2018-02-20T07:21:37","guid":{"rendered":"https:\/\/www.xmpie.com\/whats-difference-multichannel-marketing-omnichannel-marketing-anyway\/"},"modified":"2019-02-04T11:06:03","modified_gmt":"2019-02-04T11:06:03","slug":"whats-difference-multichannel-marketing-omnichannel-marketing-anyway","status":"publish","type":"post","link":"https:\/\/www.xmpie.com\/fr\/whats-difference-multichannel-marketing-omnichannel-marketing-anyway\/","title":{"rendered":"What\u2019s the difference between Multichannel Marketing and Omnichannel Marketing Anyway?"},"content":{"rendered":"

Hint: It\u2019s all about the Customer Experience<\/em><\/strong><\/h1>\n

Here at XMPie, we use a few phrases to explain what you can do with our software.  You\u2019ll see the terms Cross Media or Multichannel, and Omnichannel in various articles and resources on this site.  These reflect the two common approaches that brands are using to reach their customers and prospects and our customers are using both<\/a>.<\/p>\n

The terms are often used interchangeably, but there is a distinct difference that separates omnichannel from the others.  If you\u2019re a print shop considering how best to expand your print services or an enterprise considering how to improve the entire customer journey, it\u2019s important that you understand the different options.<\/p>\n

Marketing Strategies:<\/strong> Omnichannel vs. Multichannel Marketing<\/strong><\/h1>\n

The main difference between the two relates to the \u2018Customer Experience\u2019. You\u2019ve probably heard this term a lot lately \u2013 it\u2019s a hot marketing trend that is helping brands to re-define their communication approaches. At the highest level, the customer experience is the sum of all interactions that a customer will have with a brand.<\/p>\n

Multichannel Marketing<\/em><\/strong><\/p>\n

With cross media or multichannel marketing, the focus is more on hitting a variety of channels in the hope that it will spur the most action and highest levels of engagement among customers.<\/p>\n

Omnichannel Marketing<\/em><\/strong><\/p>\n

Omnichannel marketing is a much more strategic and targeted approach and it aims to build a stronger customer-brand relationship over time. With this tactic, the brand will still use a variety of channels but will offer an integrated, personalized journey to ensure a single and consistent experience.<\/p>\n

For the customer during an omnichannel campaign, each interaction is a seamless extension of their previous interaction, no matter which channel they are on now or which channel they just left. Their context and history will continue to the next channel with them. The channel itself isn\u2019t important anymore. What\u2019s important? Delivering the best customer experience.<\/p>\n

Delivering a Customer-First Experience<\/strong><\/h1>\n

The customer isn\u2019t interested in channels or devices.  They don\u2019t want to jump through hoops.  They want an effortless and seamless interaction when they make a connection with a brand and they want to feel valued.<\/a><\/p>\n

And even though the omnichannel campaign might be delivered on a massive scale to thousands or even millions of recipients, each customer will still feel that they are the single recipient of the campaign.<\/a><\/p>\n

In order to create these individual customer journeys effectively \u2013 and to scale, you need the right tools to orchestrate and automate your campaigns.<\/p>\n

Our software is used by print service providers, marketing service firms, SMBs and enterprises to deliver exceptional customer experiences that put the customer front and center. You can read about some of these companies and projects in our Resource Library<\/a>.<\/p>\n

Recent examples include PremCom<\/a>, a UK Service Provider that streamlined and automated a referral and reward program for a leading mortgage company, @horton<\/a> which galvanized Harding University alumni generosity with a multichannel donation campaign (and did it again<\/a> the year later), Rethink CCM<\/a> which scored big with retail store promotion and customer loyalty launch and Docustore<\/a> which created a uniquely memorable omnichannel brand experience for the young club card members of the Imaginarium store.<\/p>\n

Each XMPie product is powered by a core omnichannel platform, PersonalEffect.  This means that users can choreograph five-star customer experiences across a variety of print and digital touch points.<\/p>\n

Each touch point is powered by the common PersonalEffect architecture<\/a> which uniquely employs a modular approach whereby the data and business rules are shared across multiple channels. Whether a campaign consists of print alone or a combination of print and digital media \u2013 with XMPie, the data is always synchronized across all the channels enabling a truly holistic brand experience.<\/p>\n

Modular<\/em><\/strong><\/p>\n

Either Data, Logic, or Design can be changed or replaced without forcing a change in the other two.  The Data and Logic are shared for all touchpoints. Everything is brought together just in time for output production.<\/p>\n

State-of-the-Art<\/em><\/strong><\/p>\n

Use the latest technologies and industry-standard design tools to create a best-in-field Design. We work with Adobe InDesign for Print media and any leading solution you prefer to create Digital communication touchpoints.<\/p>\n

Design is Media-Specific<\/em><\/strong><\/p>\n

Logic and Data is shared across all channels even without a common Design<\/p>\n

The Shift to Omnichannel<\/strong><\/h1>\n

We\u2019ve seen that an omnichannel approach is the best way for brands to improve the customer experience and foster customer loyalty.  Rather than focusing on individual touchpoints such as an email, a direct mail piece or a coupon, a winning customer experience is carefully choreographed to be almost effortless for the customer and is critical to the success of a campaign.<\/p>\n

It\u2019s a challenge, but the potential results and ROI are huge.<\/p>\n

And that\u2019s the reason we\u2019re seeing a massive shift underway as both print and marketing providers and enterprises are racing to leverage their data and deliver well-executed customer experiences for their customers.<\/p>\n

Get in touch if you\u2019d like to see how to manage the omnichannel customer experience with the XMPie platform.  We\u2019d be happy to give you a demo of our software.  Just fill out your details in the form below.<\/p>\n","protected":false},"excerpt":{"rendered":"

Hint: It\u2019s all about the Customer Experience Here at XMPie, we use a few phrases to explain what you can do with our software.  You\u2019ll see the terms Cross Media or Multichannel, and…<\/p>\n","protected":false},"author":12,"featured_media":39144,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[426],"tags":[1485,1360],"class_list":["post-39148","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-posts-fr","tag-omnichannel-fr","tag-personaleffect-fr","line-cross-media-fr","language-english-fr","profile-enterprise-fr","profile-print-provider-fr","profile-smb-fr"],"acf":[],"yoast_head":"\nWhat\u2019s the difference between Multichannel Marketing and Omnichannel Marketing Anyway? - XMPie<\/title>\n<meta name=\"description\" content=\"If you're a print shop considering how best to expand your print services or an enterprise considering how to improve the entire customer journey, it's important that you understand the different options.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.xmpie.com\/fr\/whats-difference-multichannel-marketing-omnichannel-marketing-anyway\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What\u2019s the difference between Multichannel Marketing and Omnichannel Marketing Anyway?\" \/>\n<meta property=\"og:description\" content=\"If you're a print shop considering how best to expand your print services or an enterprise considering how to improve the entire customer journey, it's important that you understand the different options.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.xmpie.com\/fr\/whats-difference-multichannel-marketing-omnichannel-marketing-anyway\/\" \/>\n<meta property=\"og:site_name\" content=\"XMPie\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/xmpie\" \/>\n<meta property=\"article:published_time\" content=\"2018-02-20T07:21:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-02-04T11:06:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.xmpie.com\/wp-content\/uploads\/2018\/02\/Omnichannel_Marketing-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"420\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Josie Stein\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@XMPie\" \/>\n<meta name=\"twitter:site\" content=\"@XMPie\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Josie Stein\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.xmpie.com\/fr\/whats-difference-multichannel-marketing-omnichannel-marketing-anyway\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.xmpie.com\/fr\/whats-difference-multichannel-marketing-omnichannel-marketing-anyway\/\"},\"author\":{\"name\":\"Josie Stein\",\"@id\":\"https:\/\/www.xmpie.com\/fr\/#\/schema\/person\/92727884f05b38a45c2de1354334588f\"},\"headline\":\"What\u2019s the difference between Multichannel Marketing and Omnichannel Marketing Anyway?\",\"datePublished\":\"2018-02-20T07:21:37+00:00\",\"dateModified\":\"2019-02-04T11:06:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.xmpie.com\/fr\/whats-difference-multichannel-marketing-omnichannel-marketing-anyway\/\"},\"wordCount\":884,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.xmpie.com\/fr\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.xmpie.com\/fr\/whats-difference-multichannel-marketing-omnichannel-marketing-anyway\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.xmpie.com\/wp-content\/uploads\/2018\/02\/Omnichannel_Marketing-1.jpg\",\"keywords\":[\"omnichannel\",\"PersonalEffect\"],\"articleSection\":[\"Messages de blog\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.xmpie.com\/fr\/whats-difference-multichannel-marketing-omnichannel-marketing-anyway\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.xmpie.com\/fr\/whats-difference-multichannel-marketing-omnichannel-marketing-anyway\/\",\"url\":\"https:\/\/www.xmpie.com\/fr\/whats-difference-multichannel-marketing-omnichannel-marketing-anyway\/\",\"name\":\"What\u2019s the difference between Multichannel Marketing and Omnichannel Marketing Anyway? 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