{"id":90704,"date":"2022-03-10T07:00:00","date_gmt":"2022-03-10T07:00:00","guid":{"rendered":"https:\/\/www.xmpie.com\/be-adaptable-to-change-with-web-to-print\/"},"modified":"2023-10-23T08:50:13","modified_gmt":"2023-10-23T08:50:13","slug":"be-adaptable-to-change-with-web-to-print","status":"publish","type":"post","link":"https:\/\/www.xmpie.com\/fr\/be-adaptable-to-change-with-web-to-print\/","title":{"rendered":"S\u2019adapter au changement avec le Web-To-Print"},"content":{"rendered":"\n

\u201cLes esp\u00e8ces qui survivent ne sont pas les esp\u00e8ces les plus fortes, ni les plus intelligentes, mais celles qui s\u2019adaptent le mieux aux changements\u201d.<\/p><\/blockquote>\n\n

<\/p>\n\n

Cette c\u00e9l\u00e8bre citation, attribu\u00e9e \u00e0 Charles Darwin, m\u2019est venue \u00e0 l\u2019esprit alors que je r\u00e9fl\u00e9chissais \u00e0 la fa\u00e7on dont les diff\u00e9rents fournisseurs d\u2019impression ont travers\u00e9 la pand\u00e9mie de Covid.<\/p>\n\n

Heureusement et malgr\u00e9 les difficult\u00e9s, beaucoup de nos clients ont non seulement surv\u00e9cu, mais ont prosp\u00e9r\u00e9. Non pas parce que ce sont les plus grosses entreprises capables de r\u00e9sister aux fluctuations du march\u00e9, mais parce qu\u2019ils avaient les bons outils \u00e0 port\u00e9e de main et ont \u00e9t\u00e9 rapides \u00e0 s\u2019adapter \u00e0 la nouvelle norme. Ils ont compris le potentiel de leur logiciel XMPie StoreFlow Web-to-Print et ont su maximiser sa valeur au-del\u00e0 de la simple production de cartes de visite et de d\u00e9pliants.<\/p>\n\n

Le march\u00e9 mondial des logiciels Web-to-Print conna\u00eet une croissance annuelle de 8,41 % et devrait atteindre 867,76 millions de dollars d\u2019ici 2027 (360iResearch). Voyons pourquoi le Web-to-Print continue d\u2019\u00eatre un ingr\u00e9dient essentiel du succ\u00e8s, surtout en p\u00e9riode de difficult\u00e9s \u00e9conomiques, et pourquoi vous devriez envisager un Web-to-Print investment<\/a> qui offre beaucoup plus de possibilit\u00e9s de revenus qu\u2019un syst\u00e8me \u00e9l\u00e9mentaire de commerce \u00e9lectronique d\u2019impression \u00e0 la demande.<\/p>\n\n

La transition vers le tout-en-ligne<\/strong><\/strong><\/p>\n\n

La pand\u00e9mie a acc\u00e9l\u00e9r\u00e9 l\u2019in\u00e9vitable passage en ligne pour toutes les industries, y compris l\u2019impression. Une pr\u00e9sence num\u00e9rique avec un flux de travail r\u00e9duisant l\u2019interaction physique humaine n\u2019\u00e9tait pas seulement essentielle pour \u00e9conomiser du temps et de l\u2019argent et r\u00e9duire les erreurs. C\u2019est devenu une n\u00e9cessit\u00e9 op\u00e9rationnelle car tout acc\u00e8s physique \u00e9tait restreint.<\/p>\n\n

FRapidit\u00e9 d\u2019ex\u00e9cution<\/strong><\/strong><\/p>\n\n

Dans tous les secteurs, de l\u2019\u00e9ducation au commerce de d\u00e9tail, les marques ont rapidement adapt\u00e9 leur message pour faire preuve de solidarit\u00e9 et sensibiliser davantage aux avertissements de s\u00e9curit\u00e9 publique. Nos clients du Web-to-Print ont servi leurs clients avec des autocollants de sol de marque, des messages de capacit\u00e9 de salle, des affiches grand format, et plus encore, le tout dans des d\u00e9lais d\u2019ex\u00e9cution rapides, pour attirer l’attention et diffuser des consignes de s\u00e9curit\u00e9 en mati\u00e8re de Covid.<\/p>\n\n

Diversification<\/strong><\/strong><\/p>\n\n

Un magasin Web-to-Print peut \u00eatre utilis\u00e9 pour vendre beaucoup plus que de l\u2019impression. Au d\u00e9but de la pand\u00e9mie, nos clients ont lanc\u00e9 des vitrines pour vendre des produits (li\u00e9s au Covid) non imprim\u00e9s tels que des des visi\u00e8res de protection, des masques, des \u00e9tiquettes pour d\u00e9sinfectants et des pare-\u00e9ternuements en acrylique. Une \u00e9cole, InPlant, a m\u00eame ajout\u00e9 des provisions \u00e0 sa vitrine pour les \u00e9tudiants coinc\u00e9s chez eux pour leur permettre de commander les essentiels.<\/p>\n\n

Adaptabilit\u00e9 \u00e0 grande \u00e9chelle<\/strong><\/strong><\/p>\n\n

Comme l\u2019a d\u00e9montr\u00e9 la pand\u00e9mie, les processus manuels d\u2019ex\u00e9cution des commandes ne sont pas \u00e9volutifs, et les besoins des acheteurs d\u2019impressions, les demandes de fonctionnalit\u00e9s et les capacit\u00e9s d\u2019int\u00e9gration \u00e9volueront toujours. Gr\u00e2ce \u00e0 un syst\u00e8me avanc\u00e9 Web-to-Print, les imprimeurs ont des choix et une certaine flexibilit\u00e9. Ils peuvent cro\u00eetre \u00e0 leur propre rythme, ajouter de nouveaux magasins, ajouter des capacit\u00e9s, offrir de nouveaux produits et prot\u00e9ger leur investissement jusqu\u2019au bout.<\/p>\n\n

Automation <\/strong><\/strong><\/p>\n\n

Nos clients ajoutent des services Web-to-Print \u00e0 leurs configurations XMPie pour rationaliser le processus de commande et r\u00e9duire les co\u00fbts d\u2019exploitation. J\u2019ai constat\u00e9 que le Covid avait acc\u00e9l\u00e9r\u00e9 cette pouss\u00e9e vers l\u2019automatisation et test\u00e9 la r\u00e9silience des workflows de confiance. Mais plus que cela, les imprimeurs ont besoin que leur personnel se concentre sur des t\u00e2ches cr\u00e9atives de plus grande valeur, comme le travail de conception complexe, l\u2019am\u00e9lioration des relations avec les clients et la vente de services rentables comme les communications omnicanales. L\u2019\u00e9poque o\u00f9 le talent du personnel pouvait \u00eatre gaspill\u00e9 dans des t\u00e2ches manuelles r\u00e9p\u00e9titives est r\u00e9volue.<\/p>\n\n

Personnalisation <\/strong><\/strong><\/p>\n\n

Des brochures personnalis\u00e9es aux propositions personnalis\u00e9es, la capacit\u00e9 \u00e0 r\u00e9pondre \u00e0 des exigences de personnalisation de plus en plus complexes sont devenues essentielles pour tout syst\u00e8me de commande en ligne, et un fournisseur unique peut n\u2019est pas toujours parfaitement \u00e0 la hauteur. Certains de nos clients utilisent le moteur de personnalisation XMPie pour g\u00e9rer le traitement des documents, la personnalisation, la composition et les flux de travail d\u2019automatisation pr\u00e9-presse pour les vitrines construites avec d\u2019autres technologies de commerce \u00e9lectronique telles que Magento, Shopify ou BigCommerce. Maintenant, tout comme avant la pand\u00e9mie, r\u00e9soudre les probl\u00e8mes de vos clients doit \u00eatre votre priorit\u00e9 num\u00e9ro un et les collaborations avec des fournisseurs comme celles-ci cr\u00e9ent des r\u00e9sultats gagnant-gagnant pour tout le monde.<\/p>\n\n

Au-del\u00e0 de l\u2019impression<\/strong><\/strong><\/p>\n\n

Si vous envisagez des options Web-to-Print, ne vous contentez pas d’une solution n\u2019ayant qu\u2019une corde \u00e0 son arc. XMPie est une plateforme qui offre bien plus que la commande d\u2019impressions. Gr\u00e2ce \u00e0 ses capacit\u00e9s de personnalisation avanc\u00e9es, son rendu rapide de contenu variable, ses capacit\u00e9s multicanales et ses options d\u2019int\u00e9gration, les clients StoreFlow peuvent se positionner bien au-dessus de la concurrence.<\/p>\n\n

La plupart des imprimeurs pr\u00e9f\u00e9reraient adapter leur activit\u00e9 pendant les p\u00e9riodes plus calmes, mais comme nous l\u2019avons appris \u00e0 nos d\u00e9pens, certaines choses sont hors de notre contr\u00f4le. Pour r\u00e9ussir, les imprimeurs doivent comprendre rapidement les signaux pr\u00e9curseurs de changement et agir en cons\u00e9quence. Ce fut une exp\u00e9rience d\u2019humilit\u00e9 que de voir nos clients utiliser leur plateforme XMPie comme une opportunit\u00e9 d\u2019\u00e9voluer, de diversifier et d\u2019adapter leurs services pour relever un d\u00e9fi aussi monumental.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u201cLes esp\u00e8ces qui survivent ne sont pas les esp\u00e8ces les plus fortes, ni les plus intelligentes, mais celles qui s\u2019adaptent le mieux aux changements\u201d. Cette c\u00e9l\u00e8bre citation, attribu\u00e9e \u00e0 Charles Darwin, m\u2019est venue…<\/p>\n","protected":false},"author":12,"featured_media":90694,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[426],"tags":[883,884],"class_list":["post-90704","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-posts-fr","tag-w2p-fr","tag-web-to-print-fr"],"acf":[],"yoast_head":"\nS\u2019adapter au changement avec le Web-To-Print - XMPie<\/title>\n<meta name=\"description\" content=\"Many of our customers have not just survived but thrived through the pandemic because they had the right tools and were quick to adapt to the new normal. 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