{"id":90904,"date":"2022-03-28T13:25:12","date_gmt":"2022-03-28T13:25:12","guid":{"rendered":"https:\/\/www.xmpie.com\/?p=90904"},"modified":"2022-03-28T13:37:58","modified_gmt":"2022-03-28T13:37:58","slug":"rocket-takes-print-into-the-future-with-xmpie","status":"publish","type":"post","link":"https:\/\/www.xmpie.com\/fr\/rocket-takes-print-into-the-future-with-xmpie\/","title":{"rendered":"Rocket m\u00e8ne l\u2019impression vers l\u2019avenir avec XMPie"},"content":{"rendered":"\t\t
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Une entreprise canadienne d'impression et de marketing se pr\u00e9pare au monde post-pand\u00e9mique gr\u00e2ce \u00e0 l'automatisation et \u00e0 la technologie omnicanale XMPie.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Grandes lignes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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En regardant au-del\u00e0 du monde de l’impression, en augmentant l’automatisation et en offrant une vari\u00e9t\u00e9 de services de plus grande valeur, Rocket (anciennement connu sous le nom de Taylor Printing Group), un fournisseur canadien de services marketing, est devenu l’un des plus importants fournisseurs du Nouveau-Brunswick. Dans cette \u00e9tude de cas, nous examinons la croissance de Rocket et partageons quelques-uns de leurs plus r\u00e9cents projets\u00a0; des projets propuls\u00e9s par la plate-forme XMPie.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\"Pour vous d\u00e9marquer sur le march\u00e9 des produits classiques comme l'imprimerie, o\u00f9 vous \u00eates souvent en concurrence sur les prix, vous devez de proposer \u00e0 vos clients une plus grande valeur ajout\u00e9e. Vous vous devez \u00e9galement d\u2019\u00eatre vigilant, vif et proactif \u00e0 tout moment pour vous pr\u00e9parer aux \u00e9volutions du march\u00e9<\/em>.\"<\/p>\n<\/div>\n\t\t\t\n\t\t\t\t\t\t

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2005<\/span>

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Taylor Printing Group<\/strong> was founded in Fredericton, Canada, and grew as a traditional print company, offering large format, packaging, digital printing,\u00a0and more.<\/p>

By carefully observing the industry, CEO Scott\u00a0Williams understood that the company would need\u00a0to adapt fast and diversify into new activities if it\u00a0was going to survive the profound disruptions\u00a0affecting the print industry. He felt the company\u00a0was in danger of becoming pigeonholed as a\u00a0print-only business and wanted to make strategic moves into the digital space to avoid that.<\/p>

\"It was a big undertaking and challenging at first for a team used to print-only, but XMPie had all the tools we needed to get up to speed.\"<\/em><\/h3>

Scott Williams, CEO of Rocket.<\/h3><\/div><\/div><\/div>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
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As well as diversifying the business<\/strong>, Williams\u00a0looked at ways to automate processes, increase production efficiency for every job, and free his\u00a0team from repetitive tasks. By implementing these improvements, his team could focus its efforts on\u00a0higher impact initiatives to grow the business.<\/p>

Taylor Printing Group purchased an XMPie platform configuration with StoreFlow for\u00a0Web-to-Print and Circle with PersonalEffect TransMedia for automating communication campaigns.<\/p>

StoreFlow is a complete, out-of-the-box\u00a0eCommerce solution for receiving and processing\u00a0orders received online. It includes all the tools\u00a0necessary to get profitable Web-to-print sites up\u00a0and running quickly, as well as a backend system\u00a0that helps administrators efficiently manage the\u00a0storefronts, product catalogs, production workflow, and order management.<\/p>

Circle with PersonalEffect TransMedia automates\u00a0the production of complete customer journeys\u00a0across many channels \u2013 print and digital. With\u00a0Circle, marketers can execute communication campaigns with thoughtful, data-driven, and relevant messaging that is triggered by individual actions and preferences and are automatically\u00a0tailored to every single individual.<\/p>

Williams hired new team members to run XMPie campaigns and drive sales. New services included:<\/p>