{"id":91150,"date":"2022-03-23T13:55:18","date_gmt":"2022-03-23T13:55:18","guid":{"rendered":"https:\/\/www.xmpie.com\/?p=91150"},"modified":"2023-10-23T09:03:31","modified_gmt":"2023-10-23T09:03:31","slug":"set-your-print-shop-apart-with-personalization-and-ecommerce-what-we-learned-at-dscoop","status":"publish","type":"post","link":"https:\/\/www.xmpie.com\/fr\/set-your-print-shop-apart-with-personalization-and-ecommerce-what-we-learned-at-dscoop\/","title":{"rendered":"Votre atelier d\u2019impression se d\u00e9marquera via la personnalisation et le e-commerce : Ce que nous avons appris chez Dscoop"},"content":{"rendered":"&#13;\n<p>\u00a0<\/p>&#13;\n&#13;\n<p>C&rsquo;\u00e9tait une grande joie de revenir \u00e0 un \u00e9v\u00e8nement sectoriel comme Dscoop, qui plus est en pr\u00e9sentiel, partag\u00e9e avec presque tous ceux qui ont visit\u00e9 le stand XMPie. Networking, interactions avec d\u2019autres fournisseurs et clients, rattrapage et \u00e9changes pour d\u00e9couvrir ce sur quoi chacun a travaill\u00e9 ces deux derni\u00e8res ann\u00e9es. \u00c7a nous avait manqu\u00e9, \u00e0 tous. Que c\u2019\u00e9tait bon de s\u2019y remettre.<\/p>&#13;\n&#13;\n<p>Alors, de quoi la plupart des participants \u00e0 Dscoop voulaient-ils nous parler ? Du Covid ? Non. De la course \u00e0 la productivit\u00e9 avec le Web-to-Print et de l\u2019augmentation de l\u2019efficacit\u00e9 marketing gr\u00e2ce \u00e0 la personnalisation ? Clairement, Oui.<\/p>&#13;\n<p>\u00a0<\/p>&#13;\n<p><iframe title=\"What&#039;s Up Dscoop \u00b7 Dominic Rotundo \u00b7 XMpie\" width=\"1140\" height=\"641\" src=\"https:\/\/www.youtube.com\/embed\/bUigpQW55AM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>&#13;\n<p><\/p>&#13;\n<h3>\u00a0<\/h3>&#13;\n<h3 style=\"padding-left: 40px;\"><strong>eCommerce Web-to-Print Sites<\/strong><\/h3>&#13;\n<p><\/p>&#13;\n<p style=\"padding-left: 40px;\">Presque tous ceux \u00e0 qui nous avons parl\u00e9 chez Dscoop voulaient trouver le meilleur moyen de transf\u00e9rer des travaux et des commandes dans leurs imprimeries. Peu importe le type de commande \u2013 statique, personnalis\u00e9e, par lot ou \u00e0 la demande, mat\u00e9riel marketing ou emballage \u2013 les participants \u00e0 Dscoop cherchent \u00e0 automatiser le processus de la mani\u00e8re la plus efficace possible. Sans surprise pour une foule de \u00ab Dscoopers \u00bb, ils recherchent \u00e9galement des solutions qui peuvent \u00eatre int\u00e9gr\u00e9es aux presses HP PrintOS et HP Indigo.<\/p>&#13;\n<p><\/p>&#13;\n<p style=\"padding-left: 40px;\">Luckily for them (and us &#x1f61c;), XMPie\u2019s eCommerce Web-to-Print solution <a href=\"https:\/\/www.xmpie.com\/products\/web-to-print\/storeflow\/\">StoreFlow<\/a> does just that by increasing automation and streamlining the print ordering workflow. We were busy demonstrating our industry-leading Web-to-print system for selling print, advanced VDP services, and even omnichannel campaigns from a five-star eCommerce workflow. It\u2019s Adobe-based with familiar user workflows for easier operations onboarding, fully scalable, and extendable for customizing to any environment or business need.<\/p>&#13;\n<p>\u00a0<\/p>&#13;\n<p><\/p>&#13;\n<h3 style=\"padding-left: 40px;\"><strong>Personalization<\/strong><\/h3>&#13;\n<p><\/p>&#13;\n<p style=\"padding-left: 40px;\">XMPie is widely known for its advanced personalization capabilities. At the core of the Platform is its award-winning personalization engine, which merges customer data, business logic, and print design to tailor each printed or digital touchpoint for increased relevancy, and higher engagement rates.<\/p>&#13;\n<p><\/p>&#13;\n<p style=\"padding-left: 40px;\">Even those Dscoopers already with an eCommerce system in place were excited to learn that they could integrate XMPie\u2019s advanced personalization capabilities <a href=\"https:\/\/www.xmpie.com\/finding-perfect-fit-web-print-solution\/\">into their existing system<\/a> rather than switch entirely to a new system. They could add advanced variable data print features and sell personalized direct mail, customized posters, proposals, welcome kits, and much more, all from their current storefront while still retaining all existing functions.<\/p>&#13;\n<p><\/p>&#13;\n<p style=\"padding-left: 40px;\">XMPie StoreFlow also supports the complete Adobe InDesign workflow from set-up through preview and composition. With faster onboarding of templates and fewer steps in the design workflow, XMPie offers full graphics support and color management (where others are limited) so that brands can protect their graphic identity. And by harnessing Adobe\u2019s technology as part of the composition process, XMPie retains the quality of the design into the variable data print stream as if you were printing each document manually straight from the Adobe application.<\/p>&#13;\n<p>\u00a0<\/p>&#13;\n<p><\/p>&#13;\n<h3 style=\"padding-left: 40px;\"><strong>Packaging<\/strong><\/h3>&#13;\n<p><\/p>&#13;\n<p style=\"padding-left: 40px;\">Many Dscoopers were curious about all our innovative features to help print businesses stand out from the competition across every industry. Above all this year, personalized packaging is emerging as an opportunity that can\u2019t be ignored.<\/p>&#13;\n<p><\/p>&#13;\n<p style=\"padding-left: 40px;\">Labels &amp; packaging is one of the fastest-growing sectors in the print industry &#8211; valued at USD 281.02 Billion in 2018 and projected to reach around USD 406.09 Billion by <a href=\"https:\/\/www.mynewsdesk.com\/us\/brandessence\/pressreleases\/packaging-printing-industry-statistics-2021-outlook-growth-rate-3110673\">2025<\/a> \u2013 and with XMPie, the ordering process can be transformed to save time and money.<\/p>&#13;\n<p><\/p>&#13;\n<p style=\"padding-left: 40px;\">Print Buyers can customize and order <a href=\"https:\/\/www.xmpie.com\/packaging-solutions\/\">Labels and Packages<\/a> via an eCommerce workflow, just like any other print product. Event-driven packaging, seasonal packaging, and more can reach the shelves quicker. Print Buyers can even view their order in 3D or add digital elements to their design to connect their packaging to landing sites, emails, or even personalized videos.<\/p>&#13;\n<p><\/p>&#13;\n<p>\u00a0<\/p>&#13;\n<p>Remember that the key to success, profitability, and distinguishing your business from your rivals, is not simply to undercut the competition or offer a wider variety of print products. What will set you apart is delivering better marketing results with a superior level of customer service.<\/p>&#13;\n<p><\/p>&#13;\n<p>Personalization from an eCommerce workflow does just that, taking the relationship between customer and content to the next level and offering unbeatable customer service, greater convenience, fast product turnaround, and arguably the most desirable quality of all \u2013 it saves time.<\/p>&#13;\n<p><\/p>&#13;\n<p>If, like the Dscoopers we met last week, you\u2019re also propelled by a desire to offer higher value to your clients, reach out to us using the form below. We\u2019d love to show you what\u2019s possible with XMPie.<\/p>&#13;\n<p><\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#13; \u00a0 &#13; &#13; C&rsquo;\u00e9tait une grande joie de revenir \u00e0 un \u00e9v\u00e8nement sectoriel comme Dscoop, qui plus est en pr\u00e9sentiel, partag\u00e9e avec presque tous ceux qui ont visit\u00e9 le stand XMPie. Networking,&#8230;<\/p>\n","protected":false},"author":12,"featured_media":91141,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[426],"tags":[],"class_list":["post-91150","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-posts-fr","industry-service-providers-fr","line-cross-media-fr","line-data-driven-print-and-vdp-fr","line-web-to-print-fr","language-english-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.5 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Votre atelier d\u2019impression se d\u00e9marquera via la personnalisation et le e-commerce : Ce que nous avons appris chez Dscoop - XMPie<\/title>\n<meta name=\"description\" content=\"After a two-year pandemic, what did attendees at Dscoop want to know most about XMPie technology?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.xmpie.com\/fr\/set-your-print-shop-apart-with-personalization-and-ecommerce-what-we-learned-at-dscoop\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Votre atelier d\u2019impression se d\u00e9marquera via la personnalisation et le e-commerce : Ce que nous avons appris chez Dscoop\" \/>\n<meta property=\"og:description\" content=\"After a two-year pandemic, what did attendees at Dscoop want to know most about XMPie technology?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.xmpie.com\/fr\/set-your-print-shop-apart-with-personalization-and-ecommerce-what-we-learned-at-dscoop\/\" \/>\n<meta property=\"og:site_name\" content=\"XMPie\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/xmpie\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-23T13:55:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-23T09:03:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.xmpie.com\/wp-content\/uploads\/2022\/03\/dscoop.png\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"375\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Josie Stein\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@XMPie\" \/>\n<meta name=\"twitter:site\" content=\"@XMPie\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Josie Stein\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.xmpie.com\/fr\/set-your-print-shop-apart-with-personalization-and-ecommerce-what-we-learned-at-dscoop\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.xmpie.com\/fr\/set-your-print-shop-apart-with-personalization-and-ecommerce-what-we-learned-at-dscoop\/\"},\"author\":{\"name\":\"Josie Stein\",\"@id\":\"https:\/\/www.xmpie.com\/fr\/#\/schema\/person\/92727884f05b38a45c2de1354334588f\"},\"headline\":\"Votre atelier d\u2019impression se d\u00e9marquera via la personnalisation et le e-commerce : Ce que nous avons appris chez Dscoop\",\"datePublished\":\"2022-03-23T13:55:18+00:00\",\"dateModified\":\"2023-10-23T09:03:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.xmpie.com\/fr\/set-your-print-shop-apart-with-personalization-and-ecommerce-what-we-learned-at-dscoop\/\"},\"wordCount\":753,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.xmpie.com\/fr\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.xmpie.com\/fr\/set-your-print-shop-apart-with-personalization-and-ecommerce-what-we-learned-at-dscoop\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.xmpie.com\/wp-content\/uploads\/2022\/03\/dscoop.png\",\"articleSection\":[\"Messages de blog\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.xmpie.com\/fr\/set-your-print-shop-apart-with-personalization-and-ecommerce-what-we-learned-at-dscoop\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.xmpie.com\/fr\/set-your-print-shop-apart-with-personalization-and-ecommerce-what-we-learned-at-dscoop\/\",\"url\":\"https:\/\/www.xmpie.com\/fr\/set-your-print-shop-apart-with-personalization-and-ecommerce-what-we-learned-at-dscoop\/\",\"name\":\"Votre atelier d\u2019impression se d\u00e9marquera via la personnalisation et le e-commerce : Ce que nous avons appris chez Dscoop - 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