{"id":93594,"date":"2022-06-05T06:14:13","date_gmt":"2022-06-05T06:14:13","guid":{"rendered":"https:\/\/www.xmpie.com\/modern-vdp-what-why-how-and-whats-next\/"},"modified":"2023-10-30T10:55:42","modified_gmt":"2023-10-30T10:55:42","slug":"modern-vdp-what-why-how-and-whats-next","status":"publish","type":"post","link":"https:\/\/www.xmpie.com\/fr\/modern-vdp-what-why-how-and-whats-next\/","title":{"rendered":"Technologie moderne d\u2019impression \u00e0 donn\u00e9es variables (VDP moderne)"},"content":{"rendered":"

Dans ce livre blanc, Jacob Aizikowitez, l\u2019un des fondateurs de XMPie et \u00e0 la t\u00eate de l\u2019entreprise jusqu\u2019\u00e0 son d\u00e9part \u00e0 la retraite mi 2019, traite du th\u00e8me de la technologie moderne d\u2019impression \u00e0 donn\u00e9es variables (Variable Data Print ou VDP en anglais), la vision sous-jacente, les innovations et d\u00e9veloppements qui l\u2019ont concr\u00e9tis\u00e9e et l\u2019incidence que cette technologie a eu sur le fait de rendre la presse \u00e9crite un canal viable pour les exp\u00e9riences clients et communications modernes.<\/em><\/p>\n

La VDP moderne a permis une variabilit\u00e9 raffin\u00e9e, sans contrainte et cr\u00e9ative, ce qui constituait une rupture r\u00e9volutionnaire par rapport \u00e0 la pratique VDP existante \u00e0 l\u2019\u00e9poque. Combin\u00e9e \u00e0 un acc\u00e8s en ligne aux donn\u00e9es et aux scripts, elle a permis \u00e0 l\u2019impression de fonctionner, avec le num\u00e9rique, dans les domaines de l\u2019automatisation du marketing et de la gestion de l\u2019exp\u00e9rience client (CXM), deux march\u00e9s importants et en forte croissance. La mise en \u0153uvre de la VDP moderne est apparue comme un d\u00e9fi majeur, et le document couvre en d\u00e9tail les principaux obstacles et les innovations n\u00e9cessaires pour les surmonter.<\/p>\n

Cet article tisse les besoins, les d\u00e9fis, les innovations et les d\u00e9veloppements qui ont permis de concevoir la VCP moderne et de la concr\u00e9tiser. Il fournit \u00e9galement des renseignements g\u00e9n\u00e9raux sur des disciplines connexes (p. ex., publication assist\u00e9e par ordinateur, Legacy VDP et CXM), ce qui permet au lecteur de saisir plus facilement le contexte dans lequel la VDP moderne a grandi et \u00e9merg\u00e9, ainsi que son interaction et sa pertinence pour d\u2019autres disciplines.<\/p>\n

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\"Ic\u00f4ne\"<\/div>\n
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On Modernizing VDP<\/a><\/h3>\n
<\/i> 1 fichier\u00b7s <\/i> 3.15 MB<\/div>\n <\/div>\n
\n T\u00e9l\u00e9charger<\/a>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n<\/div><\/p>\n","protected":false},"excerpt":{"rendered":"

Dans ce livre blanc, Jacob Aizikowitez, l\u2019un des fondateurs de XMPie et \u00e0 la t\u00eate de l\u2019entreprise jusqu\u2019\u00e0 son d\u00e9part \u00e0 la retraite mi 2019, traite du th\u00e8me de la technologie moderne d\u2019impression…<\/p>\n","protected":false},"author":24,"featured_media":70252,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[550],"tags":[],"class_list":["post-93594","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-whitepapers-fr","line-data-driven-print-and-vdp-fr","language-english-fr"],"acf":[],"yoast_head":"\nTechnologie moderne d\u2019impression \u00e0 donn\u00e9es variables (VDP moderne) - XMPie<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.xmpie.com\/fr\/modern-vdp-what-why-how-and-whats-next\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Technologie moderne d\u2019impression \u00e0 donn\u00e9es variables (VDP moderne)\" \/>\n<meta property=\"og:description\" content=\"Dans ce livre blanc, Jacob Aizikowitez, l\u2019un des fondateurs de XMPie et \u00e0 la t\u00eate de l\u2019entreprise jusqu\u2019\u00e0 son d\u00e9part \u00e0 la retraite mi 2019, traite du th\u00e8me de la technologie moderne d\u2019impression...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.xmpie.com\/fr\/modern-vdp-what-why-how-and-whats-next\/\" \/>\n<meta property=\"og:site_name\" content=\"XMPie\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/xmpie\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-05T06:14:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-30T10:55:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.xmpie.com\/wp-content\/uploads\/2020\/02\/Jacob2020.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"420\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"David Baldaro\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@XMPie\" \/>\n<meta name=\"twitter:site\" content=\"@XMPie\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"David Baldaro\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.xmpie.com\/fr\/modern-vdp-what-why-how-and-whats-next\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.xmpie.com\/fr\/modern-vdp-what-why-how-and-whats-next\/\"},\"author\":{\"name\":\"David Baldaro\",\"@id\":\"https:\/\/www.xmpie.com\/fr\/#\/schema\/person\/52e91148479b9e922e88e9652304371f\"},\"headline\":\"Technologie moderne d\u2019impression \u00e0 donn\u00e9es variables (VDP moderne)\",\"datePublished\":\"2022-06-05T06:14:13+00:00\",\"dateModified\":\"2023-10-30T10:55:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.xmpie.com\/fr\/modern-vdp-what-why-how-and-whats-next\/\"},\"wordCount\":292,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.xmpie.com\/fr\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.xmpie.com\/fr\/modern-vdp-what-why-how-and-whats-next\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.xmpie.com\/wp-content\/uploads\/2020\/02\/Jacob2020.jpg\",\"articleSection\":[\"Papiers blancs\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.xmpie.com\/fr\/modern-vdp-what-why-how-and-whats-next\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.xmpie.com\/fr\/modern-vdp-what-why-how-and-whats-next\/\",\"url\":\"https:\/\/www.xmpie.com\/fr\/modern-vdp-what-why-how-and-whats-next\/\",\"name\":\"Technologie moderne d\u2019impression \u00e0 donn\u00e9es variables (VDP moderne) - 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