{"id":97703,"date":"2023-01-10T11:38:16","date_gmt":"2023-01-10T11:38:16","guid":{"rendered":"https:\/\/www.xmpie.com\/deliver-results-with-meaningful-mail\/"},"modified":"2023-11-01T13:14:49","modified_gmt":"2023-11-01T13:14:49","slug":"deliver-results-with-meaningful-mail","status":"publish","type":"post","link":"https:\/\/www.xmpie.com\/fr\/deliver-results-with-meaningful-mail\/","title":{"rendered":"Obtenez des r\u00e9sultats avec un courrier significatif"},"content":{"rendered":"\r\n<p><em>Dans le deuxi\u00e8me \u00e9pisode de notre r\u00e9cente conf\u00e9rence Podcast, The Future of Print: From Physical to Digital, <\/em><a href=\"https:\/\/www.linkedin.com\/in\/mike-scrutton\/\"><em>Mike Scrutton<\/em><\/a><em> d&rsquo;Adobe, <\/em><a href=\"https:\/\/www.linkedin.com\/in\/robertmothershead\/\"><em>Robert Mothershead<\/em><\/a><em> de USPS et <\/em><a href=\"https:\/\/www.linkedin.com\/in\/scotthouck\/\"><em>Scott Houck<\/em><\/a><em> de\u00a0 XMPie se sont joints <\/em><a href=\"https:\/\/www.linkedin.com\/in\/deborahcorn\/\"><em>Deborah Corn<\/em><\/a><em> pour discuter de la fa\u00e7on de \u00a0fournir du publipostage significatif, de la pertinence in\u00e9branlable de l&rsquo;impression physique dans un monde num\u00e9rique et de la fa\u00e7on dont chaque organisation aide \u00e0 promouvoir ces avenues pour ses clients. Cette conf\u00e9rence a \u00e9t\u00e9 pr\u00e9sent\u00e9e comme un <\/em><a href=\"https:\/\/podcasts.printmediacentr.com\/xmpie-podcast-conference-series\/\"><em>Podcasts From The Printerverse Conference Series<\/em><\/a><em>.<\/em><\/p>\r\n\r\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\r\n<p><iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/24932514\/height\/90\/theme\/custom\/thumbnail\/no\/direction\/forward\/render-playlist\/no\/custom-color\/319df1\/\" height=\"90\" width=\"100%\" scrolling=\"no\" allowfullscreen=\"\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" oallowfullscreen=\"\" msallowfullscreen=\"\"><\/iframe><\/p>\n\r\n<div style=\"height:65px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\r\n\r\n<p>\u00c0 premi\u00e8re vue, on vous pardonnerait de supposer que l&rsquo;impression a pris du recul \u00e0 l&rsquo;\u00e8re num\u00e9rique. En fait, de nombreuses innovations du publipostage ont d\u00e9j\u00e0 fait entrer cette tactique de marketing imprim\u00e9 r\u00e9ussie dans l&rsquo;\u00e8re num\u00e9rique.<\/p>\r\n\r\n<p>Au lieu d&rsquo;adopter une approche tapis de bombes pour votre prochain projet de marketing imprim\u00e9, profitez des derni\u00e8res innovations Direct Mail pour diff\u00e9rencier votre marque et cr\u00e9er une campagne qui convertit.<\/p>\r\n\r\n<p>Les campagnes de d\u00e9pose de porte peuvent sembler moins ch\u00e8res \u00e0 court terme, mais elles sont destin\u00e9es aux sp\u00e9cialistes du marketing paresseux. Personne ne veut recevoir un article g\u00e9n\u00e9rique de publipostage (ou m\u00eame un e-mail marketing g\u00e9n\u00e9rique, d&rsquo;ailleurs), et gr\u00e2ce aux technologies d&rsquo;automatisation comme XMPie, personne n&rsquo;a \u00e0 le faire.<\/p>\r\n\r\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\r\n<p><iframe src=\"https:\/\/www.linkedin.com\/embed\/feed\/update\/urn:li:ugcPost:7001069371234082816\" height=\"805\" width=\"504\" frameborder=\"0\" allowfullscreen=\"\" title=\"Embedded post\"><\/iframe><\/p>\n\r\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\r\n\r\n<p>Les sp\u00e9cialistes du marketing peuvent conduire leur publipostage avec du texte, des images, des mises en page, des URL personnalis\u00e9es, des codes QR et m\u00eame des codes promotionnels personnalis\u00e9s pour fournir des communications opportunes et pertinentes. Que votre campagne doive atteindre dix, cent ou un million de destinataires, votre campagne sera toujours efficace.<\/p>\r\n\r\n<p>XMPie aide les entreprises de toutes tailles \u00e0 cr\u00e9er et \u00e0 produire des donn\u00e9es variables\u00a0 de production \u00e0 l&rsquo;aide d&rsquo;un \u00a0<a href=\"https:\/\/www.xmpie.com\/fr\/products\/impression-oriente-par-les-donnes-et-vdp\/\">VDP plugin<\/a> unique et facile \u00e0 utiliser vers Adobe InDesign, \u00a0qui prend en charge l&rsquo;ensemble du flux de production InDesign, y compris la configuration, l&rsquo;aper\u00e7u et la composition. Au c\u0153ur de la plate-forme se trouve son moteur de personnalisation prim\u00e9, qui fusionne les donn\u00e9es client, la logique m\u00e9tier et la conception d&rsquo;impression pour adapter chaque point de contact imprim\u00e9 ou num\u00e9rique pour une pertinence accrue et des taux d&rsquo;engagement plus \u00e9lev\u00e9s. L&rsquo;architecture ouverte de XMPie vous permet de d\u00e9marrer n&rsquo;importe o\u00f9, d&rsquo;ajouter des capacit\u00e9s de volume plus \u00e9lev\u00e9es et de prot\u00e9ger votre investissement tout au long du processus.<\/p>\r\n\r\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\r\n\r\n<h4 class=\"wp-block-heading\"><strong>Combinez le publipostage imprim\u00e9 avec la technologie de marketing omnicanal<\/strong><\/h4>\r\n\r\n<p>Malgr\u00e9 l&rsquo;\u00e9mergence des technologies de marketing num\u00e9rique, Direct Mail continue de fournir l&rsquo;un des taux d&rsquo;investissement marketing les plus \u00e9lev\u00e9s. Une fois que vous avez ajout\u00e9 la personnalisation pour augmenter vos taux de r\u00e9ponse, pourquoi ne pas essayer les tactiques Cross Media suivantes:<\/p>\r\n\r\n<p>\u00c9L\u00c9MENTS OMNICANAUX<\/p>\r\n\r\n<p>Int\u00e9grez \u00e0 votre publipostage des capacit\u00e9s omnicanal pour relier votre marketing imprim\u00e9 au monde num\u00e9rique, am\u00e9liorer l&rsquo;exp\u00e9rience client et vous associer aux strat\u00e9gies marketing de la m\u00eame mani\u00e8re qu&rsquo;un point de contact num\u00e9rique.\u00a0 Des fonctionnalit\u00e9s telles que\u00a0 les \u00a0codes \u00a0<a href=\"https:\/\/www.xmpie.com\/fr\/xmpie-and-qr-codes\/\">QR<\/a>, la communication en champ proche (NFC) et la r\u00e9alit\u00e9 augment\u00e9e (RA) ont ouvert de nouvelles opportunit\u00e9s pour les sp\u00e9cialistes du marketing de rendre l&rsquo;impression interactive et de coexister de mani\u00e8re coh\u00e9rente avec les initiatives num\u00e9riques afin d&rsquo;optimiser l&rsquo;exp\u00e9rience client.<\/p>\r\n\r\n<p>Gr\u00e2ce \u00e0 l&rsquo;automatisation, vous pouvez cr\u00e9er tous les points de contact et sc\u00e9narios de r\u00e9ponse avant m\u00eame le lancement de la campagne. XMPie utilise un seul moteur de personnalisation, de sorte que chaque interaction s&rsquo;\u00e9tend de mani\u00e8re transparente \u00e0 la pr\u00e9c\u00e9dente. Chaque point de contact num\u00e9rique est g\u00e9n\u00e9r\u00e9 automatiquement lorsque le destinataire acc\u00e8de au lien personnalis\u00e9 ou au code QR.<\/p>\r\n\r\n<p>PUBLIPOSTAGE D\u00c9CLENCH\u00c9<\/p>\r\n\r\n<p>Cr\u00e9ez des documents imprim\u00e9s \u00e0 la demande livr\u00e9s \u00e0 l&rsquo;adresse du destinataire, d\u00e9clench\u00e9s par les actions du client sur des sites Web, des applications, des e-mails ou d&rsquo;autres canaux num\u00e9riques. Le logiciel XMPie utilise toujours des donn\u00e9es en direct, de sorte que la communication imprim\u00e9e \u00a0<a href=\"https:\/\/www.xmpie.com\/fr\/adding-triggered-direct-mail-to-your-omnichannel-campaign\/\">always match<\/a> \u00e0\u00a0 l&rsquo;\u00e9tat du voyage des destinataires, et parce qu&rsquo;elle atterrira \u00e0 la porte du destinataire, elle est pratiquement garantie d&rsquo;\u00eatre re\u00e7ue.<\/p>\r\n\r\n<p>POINTS DE CONTACT NUM\u00c9RIQUES D\u00c9CLENCH\u00c9S<\/p>\r\n\r\n<p>Vous pouvez \u00e9galement d\u00e9clencher des points de contact num\u00e9riques \u00e0 la demande apr\u00e8s la livraison de votre article Direct Mail imprim\u00e9.. USPS\u2019s nouveau <a href=\"https:\/\/www.uspsdelivers.com\/evolution-of-a-medium\/informed-visibility\">Informed Visibility<\/a> service enverra une notification lorsque les clients recevront votre communication. Vous pouvez suivre avec des campagnes num\u00e9riques opportunes et pertinentes telles que la recherche pay\u00e9e, les m\u00e9dias sociaux payants ou les e-mails.<\/p>\r\n\r\n<p>Si vous avez des \u00e9quipes d&rsquo;impression et de marketing distinctes, il est temps de les combiner. L&rsquo;outil omnicanal et de collaboration \u00a0de XMPie,\u00a0<a href=\"https:\/\/www.xmpie.com\/fr\/automatisation-du-marketing-2\/\">Circle<\/a>, associe le moteur de personnalisation XMPie \u00e0 un flux de travail d&rsquo;automatisation du marketing, de sorte qu&rsquo;une \u00e9quipe marketing peut g\u00e9rer le projet du d\u00e9but \u00e0 la fin.<\/p>\r\n\r\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\r\n\r\n<h4 class=\"wp-block-heading\"><h4><strong>\u00c9dition Direct Mail de PersonalEffect<\/strong><\/h4><\/h4>\r\n\r\n<p>La derni\u00e8re version de \u00a0<a href=\"https:\/\/www.xmpie.com\/fr\/products\/impression-oriente-par-les-donnes-et-vdp\/personaleffect-print\/\">PersonalEffect<\/a>\u00a0 et <a href=\"https:\/\/www.xmpie.com\/fr\/products\/impression-oriente-par-les-donnes-et-vdp\/udirect-classic\/\">uDirect<\/a> inclut de nombreuses fonctionnalit\u00e9s pour augmenter l&rsquo;efficacit\u00e9 et r\u00e9duire le co\u00fbt\u00a0 <a href=\"https:\/\/www.xmpie.com\/fr\/personaleffect-v11-3-the-direct-mail-edition\/\">sending large mail runs of multipage Direct Mail<\/a>. Il est livr\u00e9 avec toutes les fonctionnalit\u00e9s requises pour l&rsquo;ex\u00e9cution de campagnes de publipostage num\u00e9rique bas\u00e9es sur les donn\u00e9es : prise en charge du flux de travail Adobe de la configuration \u00e0 l&rsquo;aper\u00e7u, composition pr\u00eate pour le publipostage et sortie vers les derniers formats, y compris la nouvelle norme PDF\/VT-3, d\u00e9sormais presque requise pour la production d&rsquo;impression num\u00e9rique.<\/p>\r\n\r\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\r\n\r\n<h4 class=\"wp-block-heading\" id=\"h-how-to-get-started\">Comment commencer<\/h4>\r\n\r\n<p><em>\u201c[This] exemplifies the highest levels of marketing Direct Mail\u2026 and [XMPie delivers] unlimited creative, unlimited personalization and unlimited delivery,\u201d \u2013 Scott Houck, Director of Business Development CXM Initiatives at XMPie.<\/em><\/p>\r\n\r\n<p>XMPie continues to shape the future of personalization with innovations to make creative variable communications practice <a href=\"https:\/\/www.xmpie.com\/fr\/the-democratization-of-variable-data-print\/\">accessible to many<\/a> and ensure that Direct Mail, and more importantly, meaningful Direct Mail, benefits both marketer and recipient.<\/p>\r\n\r\n<p>Not sure where to begin?<\/p>\r\n\r\n<p>Get started with XMPie\u2019s <a href=\"https:\/\/www.xmpie.com\/fr\/logiciel-et-tutoriels-devaluation\/\">unlimited free trial version<\/a> of its entry-level plugin into Adobe InDesign before exploring the Platform\u2019s broader capabilities. Many resources are available to help you identify which strategic direction to take your business and how to get the most out of the software, including our <a href=\"https:\/\/www.xmpie.com\/fr\/bibliothque-de-ressources\/\">Resource Library<\/a> and training videos on the <a href=\"https:\/\/campus.xmpie.com\/\">XMPie Campus<\/a>.<\/p>\r\n\r\n<p>You can also get a demo of our full platform by reaching out using the form below.<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Dans le deuxi\u00e8me \u00e9pisode de notre r\u00e9cente conf\u00e9rence Podcast, The Future of Print: From Physical to Digital, Mike Scrutton d&rsquo;Adobe, Robert Mothershead de USPS et Scott Houck de\u00a0 XMPie se sont joints Deborah&#8230;<\/p>\n","protected":false},"author":12,"featured_media":97698,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[426],"tags":[],"class_list":["post-97703","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-posts-fr","language-french-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.5 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Obtenez des r\u00e9sultats avec un courrier significatif - XMPie<\/title>\n<meta name=\"description\" content=\"Numerous innovations have pushed Direct Mail into the digital age. Read how to profit from the latest Direct Mail innovations to set your brand apart and create a campaign that converts.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.xmpie.com\/fr\/deliver-results-with-meaningful-mail\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Obtenez des r\u00e9sultats avec un courrier significatif\" \/>\n<meta property=\"og:description\" content=\"Numerous innovations have pushed Direct Mail into the digital age. Read how to profit from the latest Direct Mail innovations to set your brand apart and create a campaign that converts.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.xmpie.com\/fr\/deliver-results-with-meaningful-mail\/\" \/>\n<meta property=\"og:site_name\" content=\"XMPie\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/xmpie\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-10T11:38:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-01T13:14:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.xmpie.com\/wp-content\/uploads\/2023\/01\/Deliver-Results-with-Meaningful-Mail.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"375\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Josie Stein\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@XMPie\" \/>\n<meta name=\"twitter:site\" content=\"@XMPie\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Josie Stein\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\/\/www.xmpie.com\/fr\/deliver-results-with-meaningful-mail\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.xmpie.com\/fr\/deliver-results-with-meaningful-mail\/\"},\"author\":{\"name\":\"Josie Stein\",\"@id\":\"https:\/\/www.xmpie.com\/fr\/#\/schema\/person\/92727884f05b38a45c2de1354334588f\"},\"headline\":\"Obtenez des r\u00e9sultats avec un courrier significatif\",\"datePublished\":\"2023-01-10T11:38:16+00:00\",\"dateModified\":\"2023-11-01T13:14:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.xmpie.com\/fr\/deliver-results-with-meaningful-mail\/\"},\"wordCount\":1128,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.xmpie.com\/fr\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.xmpie.com\/fr\/deliver-results-with-meaningful-mail\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.xmpie.com\/wp-content\/uploads\/2023\/01\/Deliver-Results-with-Meaningful-Mail.jpg\",\"articleSection\":[\"Messages de blog\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.xmpie.com\/fr\/deliver-results-with-meaningful-mail\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.xmpie.com\/fr\/deliver-results-with-meaningful-mail\/\",\"url\":\"https:\/\/www.xmpie.com\/fr\/deliver-results-with-meaningful-mail\/\",\"name\":\"Obtenez des r\u00e9sultats avec un courrier significatif - XMPie\",\"isPartOf\":{\"@id\":\"https:\/\/www.xmpie.com\/fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.xmpie.com\/fr\/deliver-results-with-meaningful-mail\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.xmpie.com\/fr\/deliver-results-with-meaningful-mail\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.xmpie.com\/wp-content\/uploads\/2023\/01\/Deliver-Results-with-Meaningful-Mail.jpg\",\"datePublished\":\"2023-01-10T11:38:16+00:00\",\"dateModified\":\"2023-11-01T13:14:49+00:00\",\"description\":\"Numerous innovations have pushed Direct Mail into the digital age. 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