{"id":98129,"date":"2023-01-30T10:22:16","date_gmt":"2023-01-30T10:22:16","guid":{"rendered":"https:\/\/www.xmpie.com\/?p=98129"},"modified":"2023-11-01T13:14:24","modified_gmt":"2023-11-01T13:14:24","slug":"personalized-engagement-is-the-future-of-print","status":"publish","type":"post","link":"https:\/\/www.xmpie.com\/fr\/personalized-engagement-is-the-future-of-print\/","title":{"rendered":"L&rsquo;engagement personnalis\u00e9 est l&rsquo;avenir de l&rsquo;impression"},"content":{"rendered":"\n<p>Dans le premier \u00e9pisode de notre r\u00e9cente conf\u00e9rence Podcast, The Future of Print: From Physical to Digital<a href=\"https:\/\/www.linkedin.com\/in\/davidbaldaro\/\">, David Baldaro<\/a> de XMPie s&rsquo;est joint \u00e0 Deborah Corn pour discuter du pouvoir de la personnalisation, de la personnalisation et de la rapidit\u00e9 dans un parcours client, et de la fa\u00e7on dont\u00a0 XMPie \u00a0renforce les engagements significatifs qui rendent l&rsquo;impression plus pr\u00e9cieuse sur le march\u00e9. Cette conf\u00e9rence a \u00e9t\u00e9 pr\u00e9sent\u00e9e comme un <a href=\"https:\/\/podcasts.printmediacentr.com\/xmpie-podcast-conference-series\">Podcasts From The Printerverse Conference Series<\/a>.<\/p>\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<p><iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/24932448\/height\/90\/theme\/custom\/thumbnail\/no\/direction\/forward\/render-playlist\/no\/custom-color\/319df1\/\" height=\"90\" width=\"100%\" scrolling=\"no\" allowfullscreen=\"\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" oallowfullscreen=\"\" msallowfullscreen=\"\"><\/iframe><\/p>\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p>La plate-forme XMPie offre une opportunit\u00e9 lucrative pour tous les acteurs de l&rsquo;impression num\u00e9rique. Sont incluses des solutions pour automatiser le processus de production: pour la cr\u00e9ation de donn\u00e9es variables imprim\u00e9es et de fichiers num\u00e9riques; aider les imprimeurs \u00e0 d\u00e9crocher plus d&#8217;emplois, en particulier les travaux de grande valeur, rentables et reproductibles; et augmenter la rentabilit\u00e9 de tout travail en \u00e9liminant les erreurs, en r\u00e9duisant les co\u00fbts et en gagnant du temps.<\/p>\n\n<p>Les capacit\u00e9s sont vastes, donc avant\u00a0 d&rsquo;explorer nos <a href=\"https:\/\/www.xmpie.com\/fr\/ecommerce-creates-customer-connections\/\">eCommerce capabilities<\/a>, <a href=\"https:\/\/www.xmpie.com\/fr\/deliver-results-with-meaningful-mail\/\">omnichannel functionality<\/a>, ou <a href=\"https:\/\/www.xmpie.com\/fr\/the-box-is-the-new-billboard\/\">additional growth opportunities<\/a>, un excellent point de d\u00e9part est une fonction de base de la plate-forme XMPie: la personnalisation de l&rsquo;impression.<\/p>\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h4 class=\"wp-block-heading\" id=\"h-xmpie-indesign-plug-in\"><strong>XMPie InDesign Plug-In<\/strong><\/h4>\n\n<p>Vous ne vous en rendez peut-\u00eatre pas compte, mais si vous ou vos clients utilisez <a href=\"https:\/\/www.xmpie.com\/fr\/signature-numerique\/\">Adobe InDesign <\/a>pour votre travail de conception d&rsquo;impression, vous avez d\u00e9j\u00e0 fait le premier pas vers l&rsquo;ajout de personnalisation \u00e0 votre offre de services.<\/p>\n\n<p>Notre module externe ajoute des fonctionnalit\u00e9s de personnalisation avanc\u00e9es \u00e0 Adobe InDesign afin que tout concepteur puisse cr\u00e9er des messages significatifs, tr\u00e8s pertinents et tr\u00e8s visuels au sein de l&rsquo;\u00e9cosyst\u00e8me de conception d&rsquo;impression. Bien s\u00fbr, XMPie r\u00e9sout \u00e9galement le d\u00e9fi de la personnalisation num\u00e9rique, mais dans cet article, nous nous en tiendrons \u00e0 l&rsquo;\u00e9l\u00e9ment d&rsquo;impression.<\/p>\n\n<p>Aucune conversion n&rsquo;est n\u00e9cessaire entre diff\u00e9rents logiciels; nous utilisons un flux de travail InDesign complet de bout en bout. M\u00eame si vous n&rsquo;avez pas de designer interne, vous pouvez travailler avec n&rsquo;importe quel designer ind\u00e9pendant utilisant InDesign partout dans le monde pour cr\u00e9er des communications bas\u00e9es sur des mod\u00e8les afin d&rsquo;adapter votre message \u00e0 diff\u00e9rentes personnes ou publics<\/p>\n\n<p>Enti\u00e8rement \u00e9volutif, que vous diffusiez 1, 10, 100 ou un million de messages, vous pouvez automatiser le flux de travail. Et parce que XMPie est compatible avec n&rsquo;importe quelle imprimante num\u00e9rique sur le march\u00e9, peu importe la presse d&rsquo;impression dans votre magasin<\/p>\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h4 class=\"wp-block-heading\"><h4><strong>Ne conduisez pas les yeux band\u00e9s<\/strong><\/h4><\/h4>\n\n<p>Votre client n&rsquo;appr\u00e9ciera pas l&rsquo;ampleur de ce qui peut \u00eatre r\u00e9alis\u00e9 avec XMPie, alors il se tournera vers vous pour le conseiller afin de l&rsquo;aider \u00e0 maximiser le potentiel de chaque communication avec la personnalisation. Vous devrez comprendre toute la port\u00e9e de la plate-forme XMPie et comment cette fonctionnalit\u00e9 est corr\u00e9l\u00e9e \u00e0 une opportunit\u00e9 pour votre client. Pour chaque travail d&rsquo;impression, demandez-vous : \u00ab Comment puis-je aider mon client \u00e0 am\u00e9liorer la valeur de la communication et \u00e0 maximiser le retour sur investissement ? <\/p>\n\n<p>Le logiciel n&rsquo;occupe pas la pi\u00e8ce, et il n&rsquo;a pas besoin de climatisation, mais il a besoin de la m\u00eame quantit\u00e9 de concentration. C&rsquo;est la bou\u00e9e de sauvetage d&rsquo;une entreprise rentable et comp\u00e9titive, alors prenez le temps et l&rsquo;effort de comprendre ses caract\u00e9ristiques et ses capacit\u00e9s.<\/p>\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h4 class=\"wp-block-heading\"><h4><strong>Comprendre vos clients<\/strong><\/h4><\/h4>\n\n<p>Vendre le pouvoir de la personnalisation n&rsquo;est pas la m\u00eame chose que vendre l&rsquo;impression en tant que marchandise, alors ne pensez pas que vous pouvez utiliser la m\u00eame strat\u00e9gie.<\/p>\n\n<p>Commencez petit. De nombreuses entreprises locales peuvent b\u00e9n\u00e9ficier de la connexion avec leurs clients et de les fid\u00e9liser \u00e0 un niveau beaucoup plus personnel<\/p>\n\n<p>Lorsque je visite les salles d&rsquo;impression, il y a toujours des palettes de papier qui attendent l&rsquo;\u00e9tape de finition. Si j&rsquo;interroge le propri\u00e9taire de l&rsquo;entreprise sur le travail, j&rsquo;obtiens toujours une r\u00e9ponse du genre. \u201cOh, nous faisons le m\u00eame travail tous les quelques mois, en envoyant 50 000 cartes postales\u201d. Quand je leur demande : \u201cPourquoi ? Quel est l&rsquo;objectif final du travail? Qu&rsquo;est-ce que l&rsquo;appel \u00e0 l&rsquo;action? etc. \u201c Trop souvent, la r\u00e9ponse est : \u201c Je ne sais pas. On nous demande simplement de l&rsquo;imprimer; alors, je l&rsquo;imprime, je le livre et je r\u00e9cup\u00e8re le travail dans quelques mois\u201c.<\/p>\n\n<p>C&rsquo;est un endroit dangereux parce que vous ne comprenez pas le client ou son entreprise. Vous ne comprenez pas ce que ce client essaie de r\u00e9aliser, et vous n&rsquo;\u00eates pas dans le bon \u00e9tat d&rsquo;esprit pour le conseiller sur la fa\u00e7on de mieux le faire<\/p>\n\n<p>Si vous l&rsquo;\u00e9tiez, vous pourriez am\u00e9liorer votre relation client et faire des suggestions pour g\u00e9n\u00e9rer un taux de r\u00e9ponse plus \u00e9lev\u00e9<\/p>\n\n<p>Alors, apprenez \u00e0 conna\u00eetre vos clients et leur industrie. Si vous ne le faites pas d\u00e9j\u00e0, choisissez une industrie sur laquelle vous concentrer, int\u00e9grez-y et apprenez-la sur le bout des doigts<\/p>\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h4 class=\"wp-block-heading\"><h4><strong>Mangez votre propre nourriture pour chiens<\/strong><\/h4><\/h4>\n\n<p>Les clients ne vont pas se balancer, frapper \u00e0 votre porte et crier: \u201cH\u00e9, j&rsquo;ai besoin de vous pour cr\u00e9er une pi\u00e8ce XMPie\u201c.  N&rsquo;oubliez pas que vos clients ne savent peut-\u00eatre pas ce qu&rsquo;est XMPie ou son large \u00e9ventail de fonctionnalit\u00e9s.<\/p>\n\n<p>Les imprimeurs n&rsquo;ont pas tendance \u00e0 promouvoir suffisamment leur investissement technologique. Pourtant, c&rsquo;est un excellent moyen pour vos clients de comprendre pourquoi la personnalisation, l&rsquo;optimisation du flux de travail et l&rsquo;acc\u00e9l\u00e9ration du d\u00e9lai de mise sur le march\u00e9 sont \u00e9galement des avantages consid\u00e9rables pour le client.<\/p>\n\n<p>Une excellente fa\u00e7on de faire passer le message est d&rsquo;utiliser XMPie pour personnaliser votre mat\u00e9riel d&rsquo;auto-promotion. Nous avons vu de belles pi\u00e8ces d&rsquo;autopromotion au fil des ans, et ce sont d&rsquo;excellents d\u00e9clencheurs de conversation. Personnalisez vos communications aupr\u00e8s des d\u00e9cideurs aupr\u00e8s de vos clients et prospects. Encouragez-les \u00e0 imiter votre succ\u00e8s marketing avec leurs projets<\/p>\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h4 class=\"wp-block-heading\"><strong>Restez simple<\/strong><\/h4>\n\n<p>La pertinence, le timing et la simple personnalisation sont souvent suffisants pour atteindre votre objectif de montrer que vous respectez et appr\u00e9ciez vos clients. Vous n&rsquo;aurez peut-\u00eatre pas besoin d&rsquo;utiliser une personnalisation complexe dans chaque communication. Par exemple, un cabinet v\u00e9t\u00e9rinaire qui cherche \u00e0 inviter les propri\u00e9taires d&rsquo;animaux \u00e0 planifier les vaccinations annuelles de leurs animaux au bon moment de l&rsquo;ann\u00e9e n\u00e9cessite un minimum d&rsquo;informations \u00e0 inclure, telles que le type d&rsquo;animal, la race, le nom de l&rsquo;animal, la date d&rsquo;\u00e9ch\u00e9ance, le num\u00e9ro de compte, etc. Un historique m\u00e9dical entier dans un document sur papier glac\u00e9 est exag\u00e9r\u00e9<\/p>\n\n<p>Ne vous laissez donc pas submerger par le potentiel. Commencez petit et concentrez-vous sur la production de communications belles, opportunes et pertinentes qui atteignent la cible<\/p>\n\n<p><a href=\"https:\/\/www.xmpie.com\/fr\/logiciel-et-tutoriels-devaluation\/\"><em>Download the free trial<\/em><\/a><em> du module externe InDesign pour commencer (Adobe InDesign est requis). Contactez notre \u00e9quipe de vente pour en savoir plus sur ses fonctionnalit\u00e9s au niveau de la production.<\/em><\/p>\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"2000\" src=\"https:\/\/www.xmpie.com\/wp-content\/uploads\/2023\/01\/Get-Started-with-XMPie.jpg\" alt=\"\" class=\"wp-image-98137\" srcset=\"https:\/\/www.xmpie.com\/wp-content\/uploads\/2023\/01\/Get-Started-with-XMPie.jpg 800w, https:\/\/www.xmpie.com\/wp-content\/uploads\/2023\/01\/Get-Started-with-XMPie-92x229.jpg 92w, https:\/\/www.xmpie.com\/wp-content\/uploads\/2023\/01\/Get-Started-with-XMPie-410x1024.jpg 410w, https:\/\/www.xmpie.com\/wp-content\/uploads\/2023\/01\/Get-Started-with-XMPie-60x150.jpg 60w, https:\/\/www.xmpie.com\/wp-content\/uploads\/2023\/01\/Get-Started-with-XMPie-768x1920.jpg 768w, https:\/\/www.xmpie.com\/wp-content\/uploads\/2023\/01\/Get-Started-with-XMPie-614x1536.jpg 614w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Get started by focusing on a core function of the XMPie Platform: Print Personalization.<\/p>\n","protected":false},"author":12,"featured_media":98124,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[426],"tags":[],"class_list":["post-98129","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-posts-fr","language-french-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.5 (Yoast SEO v27.1.1) - 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