RESSOURCES
The print industry never stops evolving with technological advancements, changing consumer preferences, and volatile market dynamics. Yet some technologies will always remain relevant regardless of market shifts because the needs they address are critical and always will be. XMPie is one of these technologies.
XMPie has been shaping the future of personalization for over twenty years, helping print businesses differentiate themselves from the competition, boost revenue streams, lower their operational costs and achieve better results from their customers’ communications campaigns. These are fundamental objectives every print provider will be striving to achieve.
As we look ahead to drupa 2024, let us look at the key trends shaping the market today and how the XMPie Platform can help printers stay agile and achieve these specific business outcomes.
Hyper-personalization at scale
Tailoring every aspect of the communication to the individual recipient, no matter how large the audience, continues toemerge as a dominant trend. It is XMPie’s bread and butter, and the platform flawlessly integrates design, logic, and data to serve multiple media channels and put the customer at the center of each communication.
AI-Driven Personalization
Artificial intelligence (AI) and machine learning are well and truly on the menu these days, feeding personalized interactions by analyzing user behavior, preferences, and historical data. AI tools tailor content, recommendations, and offers to individual users, and because XMPie is an open platform, integrations with these tools can amplify the reach, relevance, and impact of your campaigns.
Inkjet Technology
By powering more efficient, versatile, and sustainable printing solutions, inkjet advances are aligning with a worldwide demand for shorter, customized print jobs. In this expanding market, XMPie excels where many legacy and transactional composition solutions fall short by automating the production of lucrative high-volume Variable Data-Driven Print – also known as Programmatic Print – using an end-to-end Adobe workflow, the global leader in creative design software. XMPie is Adobe’s most successful OEM partner for high-capacity InDesign Server infrastructure. For the highest quality effects and color management, XMPie users can mobilize the InDesign Server for advanced design capabilities without limits—no conversion process is required.
Hybrid Label Printing
This process merges the reliability and efficiency of offset and digital printing in a single pass and offers several advantages for the label industry, including faster production times, cost savings, and expanded creative possibilities like Variable Data Print (VDP) in a seamless workflow. Since XMPie software supports file formats tailored for production-grade variable data output, such as PDF, and PDF/VT, any printer that supports these formats – including the new hybrid machines – can achieve high-quality results without compromising on efficiency.
Advanced Printing Substrates and Finishing Solutions
This flexibility is not just related to the choice of hardware. With XMPie, printers can benefit from the latest innovations in paper, fabrics, flexible plastics, and even direct-to-object since anything that can be printed on can be personalized. In addition, finishing solutions and CMYK+ technology can also be used to enhance the VDP workflow. Customize print on any substrate with any finishing technology for your customer in bulk or set up an eCommerce Web-to-Print or Web-to-Pack store with XMPie StoreFlow for customers to order directly.
System Integration
Ensuring smooth data flow and reducing the workload of maintaining separate systems is critical, no matter your service offering. As an open system, XMPie can be integrated with almost any third-party system and at drupa, XMPie will be demonstrating a number of these options, including our integration with Print MIS technologies such as Optimus dash, which links a client-facing print ordering system powered by XMPie StoreFlow to the print shop’s pricing and stock system.
Privacy-Conscious Personalization
Strategies like zero-party data collection whereby individuals intentionally and proactively share their data are becoming commonplace as brands react to increased privacy concerns. Omnichannel campaigns are a perfect way to capitalize on this trend as they put the customer in the driving seat, even from the first touchpoint.
Sustainability
Reducing the environmental impact in the print industry can take many forms. With XMPie, printers can scale resources as needed, transition from print-centric operations to comprehensive marketing services and make environmentally conscious choices all the way.
Evidently, personalized strategies, innovative tools, and efficient practices are imperative to thrive in today’s ever-evolving landscape. At drupa, whether you are navigating this dynamic market or aiming to exceed customer expectations, we invite you to explore our award-winning personalization capabilities first-hand at our booth in Hall 7 / D05.
