In 2009, the English government launched a new childhood obesity awareness campaign, Change4Life. Partnering with Lateral Group, experts in database handling and multi-channel marketing, they developed a campaign built around precise customization and ongoing communication. Sign-ups for the program were 200 percent over target, 80 percent of respondents showed long-time commitment and 325,000 at-risk children were helped. The success of the campaign led to numerous awards and increased business for Lateral Group.
1:1 Health Campaign Takes National Spotlight…and Generates New Business 804.54 KB
XMPie's News, Product Updates, Webinars and Events, Delivered to Your Inbox
Condizioni per l’invio del modulo e-mail
Ti terremo aggiornato sulle novità di XMPie invitandoti a webinar e inviandoti newsletter e annunci. Nota: tutte le e-mail inviate da XMPie contengono la possibilità di annullare l’iscrizione e di bloccare le comunicazioni future. Se vuoi cancellarti ora, scrivi a email@example.com.