{"id":16524,"date":"2016-05-31T11:25:49","date_gmt":"2016-05-31T11:25:49","guid":{"rendered":"https:\/\/www.xmpie.com\/it\/orange-door-drives-engaging-multichannel-campaign-new-members-alberta-motor-association-ama\/"},"modified":"2016-05-31T11:25:49","modified_gmt":"2016-05-31T11:25:49","slug":"orange-door-drives-engaging-multichannel-campaign-new-members-alberta-motor-association-ama","status":"publish","type":"post","link":"https:\/\/www.xmpie.com\/it\/orange-door-drives-engaging-multichannel-campaign-new-members-alberta-motor-association-ama\/","title":{"rendered":"Orange Door Drives an Engaging Multichannel Campaign to New Members of the Alberta Motor Association (AMA)"},"content":{"rendered":"<p>Alberta Motor Association searches for a new voice to communicate with New Members and orange door direct answers\u00a0the call with an automated multi-touch XMPie campaign delivering highly relevant digital communications based on member\u00a0profile and interest preferences.<\/p>\n<p>orange door used XMPie\u2019s <a href=\"https:\/\/www.xmpie.com\/it\/products\/cross-media\/personaleffect-transmedia-pro\/\">PersonalEffect TransMedia Pro<\/a>\u00a0solution with <a href=\"https:\/\/www.xmpie.com\/it\/products\/gestione-delle-campagne\/circle\/\">Circle <\/a>and <a href=\"https:\/\/www.xmpie.com\/it\/products\/gestione-delle-campagne\/personaleffect-analytics\/\">PersonalEffect Analytics<\/a> to manage\u00a0campaign touchpoints and to deploy and monitor the entire\u00a0multichannel campaign. This meant that shared resources,\u00a0such as the campaign-logic driving variability, digital assets and\u00a0data, could all be managed at the campaign level, guaranteeing\u00a0complete synchronization of messaging regardless of whether print, email or web was delivering the communication.<\/p>\n<div class='w3eden'><!-- WPDM Link Template: Default Template -->\n\n<div class=\"link-template-default card mb-2\">\n    <div class=\"card-body\">\n        <div class=\"media\">\n            <div class=\"mr-3 img-48\"><img decoding=\"async\" class=\"wpdm_icon\" alt=\"Icona\" src=\"https:\/\/www.xmpie.com\/wp-content\/plugins\/download-manager\/assets\/file-type-icons\/pdf.svg\" \/><\/div>\n            <div class=\"media-body\">\n                <h3 class=\"package-title\"><a href='https:\/\/www.xmpie.com\/it\/download\/orange-door-drives-engaging-multichannel-campaign-new-members-alberta-motor-association-ama\/'>Orange Door Drives an Engaging Multichannel Campaign to New Members of the Alberta Motor Association (AMA)<\/a><\/h3>\n                <div class=\"text-muted text-small\"><i class=\"fas fa-copy\"><\/i> 1 file <i class=\"fas fa-hdd ml-3\"><\/i> 571.43 KB<\/div>\n            <\/div>\n            <div class=\"ml-3\">\n                <a class='wpdm-download-link download-on-click btn btn-primary ' rel='nofollow' href='#' data-downloadurl=\"https:\/\/www.xmpie.com\/it\/download\/orange-door-drives-engaging-multichannel-campaign-new-members-alberta-motor-association-ama\/?wpdmdl=11804&refresh=69d7b4e91f5c21775744233\">Download<\/a>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n<\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Alberta Motor Association searches for a new voice to communicate with New Members and orange door direct answers\u00a0the call with an automated multi-touch XMPie campaign delivering highly relevant digital communications based on member\u00a0profile&#8230;<\/p>\n","protected":false},"author":12,"featured_media":15696,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[469],"tags":[],"class_list":["post-16524","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies-it","industry-automotive-it","industry-service-providers-it","industry-travel-it","line-cross-media-it","line-campaign-management-it","line-data-driven-print-and-vdp-it","language-english-it","profile-agency-it","profile-enterprise-it","profile-smb-it"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.5 (Yoast SEO v27.1.1) - 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