{"id":16533,"date":"2016-03-17T18:16:58","date_gmt":"2016-03-17T18:16:58","guid":{"rendered":"https:\/\/www.xmpie.com\/it\/looking-open-xm-17-mar-2016\/"},"modified":"2016-12-07T08:16:02","modified_gmt":"2016-12-07T08:16:02","slug":"looking-open-xm-17-mar-2016","status":"publish","type":"post","link":"https:\/\/www.xmpie.com\/it\/looking-open-xm-17-mar-2016\/","title":{"rendered":"Looking into Open XM &#8211; 17 Mar 2016"},"content":{"rendered":"<p>Find out how to plan and deploy a multichannel campaign with XMPie\u2019s new and flexible Open XM technology. Open XM gives marketers the freedom to fully leverage state-of-the-art Web, email, and mobile media technologies while still ensuring that all personalized touch-points in the communications stream \u2013 Print and Digital \u2013 are synchronized perfectly.<\/p>\n<p>This training session will be presented by XMPie Product Manager, Yaron Tomer, and XMPie Solutions Specialist,<span class=\"details\"> Steve Couch. There will be a strong practical focus delivering information of take-home value that can be put to immediate benefit including how to:<\/span><\/p>\n<p>&#8211; Plan campaigns inside Circle<\/p>\n<p>&#8211; Building campaign touchpoints \u2013 especially email and web touchpoints<\/p>\n<p>&#8211; Launch and automate the campaign<\/p>\n<p>&#8211; Analyse campaign results and amend the campaign in real time<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Find out how to plan and deploy a multichannel campaign with XMPie\u2019s new and flexible Open XM technology. Open XM gives marketers the freedom to fully leverage state-of-the-art Web, email, and mobile media&#8230;<\/p>\n","protected":false},"author":12,"featured_media":15526,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[468],"tags":[],"class_list":["post-16533","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-webinars-it","industry-food-beverage-it","industry-financial-it","industry-service-providers-it","industry-non-profit-it","industry-retail-it","industry-sport-entertainment-it","industry-travel-it","line-cross-media-it","language-english-it","profile-enterprise-it","profile-smb-it","profile-print-provider-it"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.5 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Looking into Open XM - 17 Mar 2016 - XMPie<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.xmpie.com\/it\/looking-open-xm-17-mar-2016\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Looking into Open XM - 17 Mar 2016\" \/>\n<meta property=\"og:description\" content=\"Find out how to plan and deploy a multichannel campaign with XMPie\u2019s new and flexible Open XM technology. Open XM gives marketers the freedom to fully leverage state-of-the-art Web, email, and mobile media...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.xmpie.com\/it\/looking-open-xm-17-mar-2016\/\" \/>\n<meta property=\"og:site_name\" content=\"XMPie\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/xmpie\" \/>\n<meta property=\"article:published_time\" content=\"2016-03-17T18:16:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-12-07T08:16:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.xmpie.com\/wp-content\/uploads\/2016\/03\/Open-XM-Webinar-e1457938739314.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"338\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Josie Stein\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@XMPie\" \/>\n<meta name=\"twitter:site\" content=\"@XMPie\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Josie Stein\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.xmpie.com\\\/it\\\/looking-open-xm-17-mar-2016\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.xmpie.com\\\/it\\\/looking-open-xm-17-mar-2016\\\/\"},\"author\":{\"name\":\"Josie Stein\",\"@id\":\"https:\\\/\\\/www.xmpie.com\\\/it\\\/#\\\/schema\\\/person\\\/92727884f05b38a45c2de1354334588f\"},\"headline\":\"Looking into Open XM &#8211; 17 Mar 2016\",\"datePublished\":\"2016-03-17T18:16:58+00:00\",\"dateModified\":\"2016-12-07T08:16:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.xmpie.com\\\/it\\\/looking-open-xm-17-mar-2016\\\/\"},\"wordCount\":129,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.xmpie.com\\\/it\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.xmpie.com\\\/it\\\/looking-open-xm-17-mar-2016\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.xmpie.com\\\/wp-content\\\/uploads\\\/2016\\\/03\\\/Open-XM-Webinar-e1457938739314.jpg\",\"articleSection\":[\"Riproduzioni webinar\"],\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.xmpie.com\\\/it\\\/looking-open-xm-17-mar-2016\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.xmpie.com\\\/it\\\/looking-open-xm-17-mar-2016\\\/\",\"url\":\"https:\\\/\\\/www.xmpie.com\\\/it\\\/looking-open-xm-17-mar-2016\\\/\",\"name\":\"Looking into Open XM - 17 Mar 2016 - XMPie\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.xmpie.com\\\/it\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.xmpie.com\\\/it\\\/looking-open-xm-17-mar-2016\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.xmpie.com\\\/it\\\/looking-open-xm-17-mar-2016\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.xmpie.com\\\/wp-content\\\/uploads\\\/2016\\\/03\\\/Open-XM-Webinar-e1457938739314.jpg\",\"datePublished\":\"2016-03-17T18:16:58+00:00\",\"dateModified\":\"2016-12-07T08:16:02+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.xmpie.com\\\/it\\\/looking-open-xm-17-mar-2016\\\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.xmpie.com\\\/it\\\/looking-open-xm-17-mar-2016\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/www.xmpie.com\\\/it\\\/looking-open-xm-17-mar-2016\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.xmpie.com\\\/wp-content\\\/uploads\\\/2016\\\/03\\\/Open-XM-Webinar-e1457938739314.jpg\",\"contentUrl\":\"https:\\\/\\\/www.xmpie.com\\\/wp-content\\\/uploads\\\/2016\\\/03\\\/Open-XM-Webinar-e1457938739314.jpg\",\"width\":600,\"height\":338},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.xmpie.com\\\/it\\\/looking-open-xm-17-mar-2016\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.xmpie.com\\\/it\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Looking into Open XM &#8211; 17 Mar 2016\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.xmpie.com\\\/it\\\/#website\",\"url\":\"https:\\\/\\\/www.xmpie.com\\\/it\\\/\",\"name\":\"XMPie\",\"description\":\"Our Technology Integrates print and digital media to improve the brand experience\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.xmpie.com\\\/it\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.xmpie.com\\\/it\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.xmpie.com\\\/it\\\/#organization\",\"name\":\"XMPie\",\"url\":\"https:\\\/\\\/www.xmpie.com\\\/it\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/www.xmpie.com\\\/it\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.xmpie.com\\\/wp-content\\\/uploads\\\/2015\\\/07\\\/logo.png\",\"contentUrl\":\"https:\\\/\\\/www.xmpie.com\\\/wp-content\\\/uploads\\\/2015\\\/07\\\/logo.png\",\"width\":62,\"height\":62,\"caption\":\"XMPie\"},\"image\":{\"@id\":\"https:\\\/\\\/www.xmpie.com\\\/it\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/xmpie\",\"https:\\\/\\\/x.com\\\/XMPie\",\"http:\\\/\\\/www.linkedin.com\\\/company\\\/xmpie\",\"https:\\\/\\\/www.pinterest.com\\\/XMPieCreate\\\/\",\"http:\\\/\\\/www.youtube.com\\\/xmpie\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.xmpie.com\\\/it\\\/#\\\/schema\\\/person\\\/92727884f05b38a45c2de1354334588f\",\"name\":\"Josie Stein\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/20b5855d240544b0f198f43a0afd2569b9e14fedded2053afc546ff8fdc2390e?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/20b5855d240544b0f198f43a0afd2569b9e14fedded2053afc546ff8fdc2390e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/20b5855d240544b0f198f43a0afd2569b9e14fedded2053afc546ff8fdc2390e?s=96&d=mm&r=g\",\"caption\":\"Josie Stein\"},\"url\":\"https:\\\/\\\/www.xmpie.com\\\/it\\\/author\\\/josie\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Looking into Open XM - 17 Mar 2016 - XMPie","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.xmpie.com\/it\/looking-open-xm-17-mar-2016\/","og_locale":"it_IT","og_type":"article","og_title":"Looking into Open XM - 17 Mar 2016","og_description":"Find out how to plan and deploy a multichannel campaign with XMPie\u2019s new and flexible Open XM technology. Open XM gives marketers the freedom to fully leverage state-of-the-art Web, email, and mobile media...","og_url":"https:\/\/www.xmpie.com\/it\/looking-open-xm-17-mar-2016\/","og_site_name":"XMPie","article_publisher":"https:\/\/www.facebook.com\/xmpie","article_published_time":"2016-03-17T18:16:58+00:00","article_modified_time":"2016-12-07T08:16:02+00:00","og_image":[{"width":600,"height":338,"url":"https:\/\/www.xmpie.com\/wp-content\/uploads\/2016\/03\/Open-XM-Webinar-e1457938739314.jpg","type":"image\/jpeg"}],"author":"Josie Stein","twitter_card":"summary_large_image","twitter_creator":"@XMPie","twitter_site":"@XMPie","twitter_misc":{"Scritto da":"Josie Stein","Tempo di lettura stimato":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.xmpie.com\/it\/looking-open-xm-17-mar-2016\/#article","isPartOf":{"@id":"https:\/\/www.xmpie.com\/it\/looking-open-xm-17-mar-2016\/"},"author":{"name":"Josie Stein","@id":"https:\/\/www.xmpie.com\/it\/#\/schema\/person\/92727884f05b38a45c2de1354334588f"},"headline":"Looking into Open XM &#8211; 17 Mar 2016","datePublished":"2016-03-17T18:16:58+00:00","dateModified":"2016-12-07T08:16:02+00:00","mainEntityOfPage":{"@id":"https:\/\/www.xmpie.com\/it\/looking-open-xm-17-mar-2016\/"},"wordCount":129,"commentCount":0,"publisher":{"@id":"https:\/\/www.xmpie.com\/it\/#organization"},"image":{"@id":"https:\/\/www.xmpie.com\/it\/looking-open-xm-17-mar-2016\/#primaryimage"},"thumbnailUrl":"https:\/\/www.xmpie.com\/wp-content\/uploads\/2016\/03\/Open-XM-Webinar-e1457938739314.jpg","articleSection":["Riproduzioni webinar"],"inLanguage":"it-IT","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.xmpie.com\/it\/looking-open-xm-17-mar-2016\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.xmpie.com\/it\/looking-open-xm-17-mar-2016\/","url":"https:\/\/www.xmpie.com\/it\/looking-open-xm-17-mar-2016\/","name":"Looking into Open XM - 17 Mar 2016 - XMPie","isPartOf":{"@id":"https:\/\/www.xmpie.com\/it\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.xmpie.com\/it\/looking-open-xm-17-mar-2016\/#primaryimage"},"image":{"@id":"https:\/\/www.xmpie.com\/it\/looking-open-xm-17-mar-2016\/#primaryimage"},"thumbnailUrl":"https:\/\/www.xmpie.com\/wp-content\/uploads\/2016\/03\/Open-XM-Webinar-e1457938739314.jpg","datePublished":"2016-03-17T18:16:58+00:00","dateModified":"2016-12-07T08:16:02+00:00","breadcrumb":{"@id":"https:\/\/www.xmpie.com\/it\/looking-open-xm-17-mar-2016\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.xmpie.com\/it\/looking-open-xm-17-mar-2016\/"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.xmpie.com\/it\/looking-open-xm-17-mar-2016\/#primaryimage","url":"https:\/\/www.xmpie.com\/wp-content\/uploads\/2016\/03\/Open-XM-Webinar-e1457938739314.jpg","contentUrl":"https:\/\/www.xmpie.com\/wp-content\/uploads\/2016\/03\/Open-XM-Webinar-e1457938739314.jpg","width":600,"height":338},{"@type":"BreadcrumbList","@id":"https:\/\/www.xmpie.com\/it\/looking-open-xm-17-mar-2016\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.xmpie.com\/it\/"},{"@type":"ListItem","position":2,"name":"Looking into Open XM &#8211; 17 Mar 2016"}]},{"@type":"WebSite","@id":"https:\/\/www.xmpie.com\/it\/#website","url":"https:\/\/www.xmpie.com\/it\/","name":"XMPie","description":"Our Technology Integrates print and digital media to improve the brand experience","publisher":{"@id":"https:\/\/www.xmpie.com\/it\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.xmpie.com\/it\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":"Organization","@id":"https:\/\/www.xmpie.com\/it\/#organization","name":"XMPie","url":"https:\/\/www.xmpie.com\/it\/","logo":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.xmpie.com\/it\/#\/schema\/logo\/image\/","url":"https:\/\/www.xmpie.com\/wp-content\/uploads\/2015\/07\/logo.png","contentUrl":"https:\/\/www.xmpie.com\/wp-content\/uploads\/2015\/07\/logo.png","width":62,"height":62,"caption":"XMPie"},"image":{"@id":"https:\/\/www.xmpie.com\/it\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/xmpie","https:\/\/x.com\/XMPie","http:\/\/www.linkedin.com\/company\/xmpie","https:\/\/www.pinterest.com\/XMPieCreate\/","http:\/\/www.youtube.com\/xmpie"]},{"@type":"Person","@id":"https:\/\/www.xmpie.com\/it\/#\/schema\/person\/92727884f05b38a45c2de1354334588f","name":"Josie Stein","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/secure.gravatar.com\/avatar\/20b5855d240544b0f198f43a0afd2569b9e14fedded2053afc546ff8fdc2390e?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/20b5855d240544b0f198f43a0afd2569b9e14fedded2053afc546ff8fdc2390e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/20b5855d240544b0f198f43a0afd2569b9e14fedded2053afc546ff8fdc2390e?s=96&d=mm&r=g","caption":"Josie Stein"},"url":"https:\/\/www.xmpie.com\/it\/author\/josie\/"}]}},"_links":{"self":[{"href":"https:\/\/www.xmpie.com\/it\/wp-json\/wp\/v2\/posts\/16533","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.xmpie.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.xmpie.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.xmpie.com\/it\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.xmpie.com\/it\/wp-json\/wp\/v2\/comments?post=16533"}],"version-history":[{"count":1,"href":"https:\/\/www.xmpie.com\/it\/wp-json\/wp\/v2\/posts\/16533\/revisions"}],"predecessor-version":[{"id":25392,"href":"https:\/\/www.xmpie.com\/it\/wp-json\/wp\/v2\/posts\/16533\/revisions\/25392"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.xmpie.com\/it\/wp-json\/wp\/v2\/media\/15526"}],"wp:attachment":[{"href":"https:\/\/www.xmpie.com\/it\/wp-json\/wp\/v2\/media?parent=16533"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.xmpie.com\/it\/wp-json\/wp\/v2\/categories?post=16533"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.xmpie.com\/it\/wp-json\/wp\/v2\/tags?post=16533"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}