{"id":16535,"date":"2016-03-14T10:35:35","date_gmt":"2016-03-14T10:35:35","guid":{"rendered":"https:\/\/www.xmpie.com\/it\/cross-media-marketing-education-part-2-alumni-engagement\/"},"modified":"2016-03-14T10:35:35","modified_gmt":"2016-03-14T10:35:35","slug":"cross-media-marketing-education-part-2-alumni-engagement","status":"publish","type":"post","link":"https:\/\/www.xmpie.com\/it\/cross-media-marketing-education-part-2-alumni-engagement\/","title":{"rendered":"Cross Media Marketing in Education. Part 2: Alumni Engagement"},"content":{"rendered":"<p>Universities across the globe are using personalized marketing to engage alumni and build a network of graduates with a shared affinity for the institution. But helping former students stay connected to their alma mater isn\u2019t always as easy as \u201cABC\u201d \u2013 especially in a rapidly changing digital age.<\/p>\n<p>In <a href=\"https:\/\/www.xmpie.com\/it\/cross-media-marketing-in-education-part-1-reaching-new-students\/\">part one of our education blog series<\/a>, we looked at how a cross-media campaign can attract new students. Below, we will walk through an example of how a university can maintain meaningful relationships with its alumni through a cross-media campaign that leverages targeted, personalized newsletters and videos.<\/p>\n<p>In this scenario, the fictional Gallant\u00a0University aims to cultivate relationships with alumni through a targeted newsletter as well as promote its 100 year Gala. With XMPie <a href=\"https:\/\/www.xmpie.com\/it\/products\/gestione-delle-campagne\/circle\/\">Circle<\/a> campaign management software, the campaign is clearly displayed and easy to navigate. This allows the university to trace the journey of each alumni from one action to the next in an organized way.<img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-8139 alignnone\" src=\"https:\/\/www.xmpie.com\/wp-content\/uploads\/2016\/03\/tablet-329x229.jpg\" alt=\"tablet\" width=\"500\" height=\"348\" srcset=\"https:\/\/www.xmpie.com\/wp-content\/uploads\/2016\/03\/tablet-329x229.jpg 329w, https:\/\/www.xmpie.com\/wp-content\/uploads\/2016\/03\/tablet-150x104.jpg 150w, https:\/\/www.xmpie.com\/wp-content\/uploads\/2016\/03\/tablet.jpg 640w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Using this tool, alumni are first engaged through a printed personalized newsletter targeted at specific disciplines including medical, business and law. Recipients will receive a newsletter that is customized with a success story that relates to their job field, as well as information about the upcoming Gallant University 100 Year Gala Dinner, opportunities to donate and a <em>\u2018Do You Remember?\u2019<\/em> feature from the year they graduated.<img decoding=\"async\" class=\"size-full wp-image-8169 alignnone\" src=\"https:\/\/www.xmpie.com\/wp-content\/uploads\/2016\/03\/brochure2.jpg\" alt=\"Blank\/empty brochure on white background.\" width=\"828\" height=\"580\" srcset=\"https:\/\/www.xmpie.com\/wp-content\/uploads\/2016\/03\/brochure2.jpg 828w, https:\/\/www.xmpie.com\/wp-content\/uploads\/2016\/03\/brochure2-150x105.jpg 150w, https:\/\/www.xmpie.com\/wp-content\/uploads\/2016\/03\/brochure2-327x229.jpg 327w, https:\/\/www.xmpie.com\/wp-content\/uploads\/2016\/03\/brochure2-768x538.jpg 768w\" sizes=\"(max-width: 828px) 100vw, 828px\" \/><\/p>\n<p>Next, alumni are directed to a personalized URL (PURL) that leads them to a video with an invitation to Gala Dinner. The personalized invitation adds an extra touch \u2013 it not only gives alumni a call to action, but is also specially tailored to their area of interest. Users can also RSVP and reserve their tickets to the event instantly.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-8175 alignnone\" src=\"https:\/\/www.xmpie.com\/wp-content\/uploads\/2016\/03\/email-1-e1457951678162.jpg\" alt=\"email\" width=\"500\" height=\"348\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><iframe referrerpolicy=\"strict-origin-when-cross-origin\" src=\"https:\/\/www.youtube.com\/embed\/rKd5y0VGMgw\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>With this communication, the graduate now has all the Gala-related and registration information at their fingertips. When they register, they\u2019ll receive a personalized \u201cthank you\u201d email confirming they have registered and that their tickets are reserved for the Gala Dinner. \u00a0If they forget to register, the alumni will receive a follow-up email to let them know that they can still make a donation and attend the Gala Dinner \u2013 providing a seamless experience from start to finish.<\/p>\n<p>With XMPie Circle, colleges and universities are able to analyze the success of their alumni marketing campaigns. The below dashboard tracks population data, email performance, monetary donations and more. With this information, institutions can review campaign performance and determine real-time adjustments, if necessary.<img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8159 alignnone\" src=\"https:\/\/www.xmpie.com\/wp-content\/uploads\/2016\/03\/Analytics.png\" alt=\"Analytics\" width=\"739\" height=\"528\" srcset=\"https:\/\/www.xmpie.com\/wp-content\/uploads\/2016\/03\/Analytics.png 739w, https:\/\/www.xmpie.com\/wp-content\/uploads\/2016\/03\/Analytics-150x107.png 150w, https:\/\/www.xmpie.com\/wp-content\/uploads\/2016\/03\/Analytics-321x229.png 321w\" sizes=\"(max-width: 739px) 100vw, 739px\" \/><\/p>\n<p>Are you creating marketing campaigns in the education space? Tell us about your experience below!<\/p>\n<p>If you want to learn more about this campaign and to see a demo, please fill out a request using the \u2018Got Questions?\u2019 form below. Stay tuned for Part III of our education series!<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Universities across the globe are using personalized marketing to engage alumni and build a network of graduates with a shared affinity for the institution. But helping former students stay connected to their alma&#8230;<\/p>\n","protected":false},"author":12,"featured_media":15530,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[447],"tags":[],"class_list":["post-16535","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-posts-it","industry-education-it","line-cross-media-it","line-data-driven-print-and-vdp-it","language-english-it","profile-enterprise-it","profile-smb-it","profile-print-provider-it"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.5 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Cross Media Marketing in Education. 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