{"id":16573,"date":"2015-09-08T06:10:06","date_gmt":"2015-09-08T06:10:06","guid":{"rendered":"https:\/\/www.xmpie.com\/it\/xmpies-new-architecture-for-digital-media-personalization-breaks-new-ground-in-multichannel-communications\/"},"modified":"2015-09-08T06:10:06","modified_gmt":"2015-09-08T06:10:06","slug":"xmpies-new-architecture-for-digital-media-personalization-breaks-new-ground-in-multichannel-communications","status":"publish","type":"post","link":"https:\/\/www.xmpie.com\/it\/xmpies-new-architecture-for-digital-media-personalization-breaks-new-ground-in-multichannel-communications\/","title":{"rendered":"XMPie\u2019s New Architecture for Digital Media Personalization Breaks New Ground in Multichannel Communications"},"content":{"rendered":"

New York, NY., September. 8, 2015 \u2013 XMPie<\/a>, a Xerox<\/a> (NYSE: XRX) Company, debuts PersonalEffect 8.0, introducing a novel breakthrough approach for integrating Digital Media in Cross Media communications.\u00a0 Marketers now have the freedom to fully leverage state-of-the-art Web, email, and mobile media technologies while still ensuring that all personalized touch-points in the communications stream \u2013 Print and Digital \u2013 are synchronized perfectly.\u00a0 With PE 8.0, marketers are able to uniquely deliver on the promise of modern, integrated and consistent brand experiences, across all channels, without having to tradeoff media capabilities, presentation or design. \u00a0<\/p>\n

This innovation that PE 8.0 introduces is highly valuable due to two major trends in multichannel individualized communications. On the one hand, Print is recognized as a powerful ingredient in multichannel campaigns, especially because it is a tangible, memorable medium, and often a better \u201cdialogue opener\u201d than online channels such as email or banner ads. On the other hand, according to CMO Insights<\/em>, the marketing spend for online digital media continues to grow, and by 2019 will account for more than 75% of the marketing budget.\u00a0 Hence, a Cross Media solution that fully embraces cutting-edge Digital communications, and enables Print as an integral component in the mix, is crucial for delivering highly effective personalized marketing.<\/p>\n

“XMPie’s latest generation of PersonalEffect can be a real gam\u00ad\u00ad\u00ade-changer.\u00a0 I already have a lot of creative ideas in my head around how to incorporate some awesome web and mobile ideas”<\/em> Paul J. DeSantis, CIO, ANRO<\/p>\n

PersonalEffect 8.0 updates include:<\/p>\n