\u2019s first CCM Magic Quadrant evaluates vendors in today\u2019s CCM industry, which is fast evolving from its historical roots in the Transactional applications space into multichannel, interactive, individualized communications that are creatively compelling.<\/span><\/p>\nThe Transactional applications market place is print-centric, using Transactional output formats — such as IPDS and AFP — and it is outbound focused. I believe, as CCM shifts, Transactional will be a less prominent factor while interactive, media-rich, creatively engaging, and multichannel communications will take center stage.<\/p>\n
It is evident that the market is fast moving towards individualized, multichannel and cross media communications.\u00a0 Drip campaigns, lead nurturing, content marketing, and ultimately marketing automation are the critical developments defining this transformation.\u00a0XMPie\u2019s\u00a0Circle, which is also mentioned in the Gartner report,\u00a0is a critical element of the XMPie solution suite that enables users of the XMPie technology to deliver these modern elements of CCM.<\/p>\n
Since its founding in 2000 \u00a0XMPie\u2019s technological and business focus has always been firmly centered on the needs of marketing and informational businesses – delivering first-rate experiences for their customers through 1:1 multichannel communications.<\/p>\n
I believe that for XMPie, being positioned as highest for ability to execute and furthest for completeness of vision within the Challengers Quadrant,\u00a0is clear recognition of our market strength, solution viability and ongoing influence in the key areas that the CCM market will be focusing on in the near future.<\/p>\n
2014 will be a very exciting year for XMPie as well as for all the strong companies who were featured in Gartner\u2019s Magic Quadrant, as the foundations of CCM continue to shift and develop further towards creative multichannel and interactive communications.<\/p>\n
Read the full XMPie Press release here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Editorial by Jacob Aizikowitz, President of XMPie Gartner\u2019s first CCM Magic Quadrant evaluates vendors in today\u2019s CCM industry, which is fast evolving from its historical roots in the Transactional applications space into multichannel,…<\/p>\n","protected":false},"author":12,"featured_media":14875,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13],"tags":[],"class_list":["post-16627","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-posts","language-english-it"],"acf":[],"yoast_head":"\n
CCM fast moving towards individualized, multichannel communications - XMPie<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.xmpie.com\/it\/ccm-fast-moving-towards-individualized-multichannel-communications\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CCM fast moving towards individualized, multichannel communications\" \/>\n<meta property=\"og:description\" content=\"Editorial by Jacob Aizikowitz, President of XMPie Gartner\u2019s first CCM Magic Quadrant evaluates vendors in today\u2019s CCM industry, which is fast evolving from its historical roots in the Transactional applications space into multichannel,...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.xmpie.com\/it\/ccm-fast-moving-towards-individualized-multichannel-communications\/\" \/>\n<meta property=\"og:site_name\" content=\"XMPie\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/xmpie\" \/>\n<meta property=\"article:published_time\" content=\"2014-02-16T19:01:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-05-13T10:45:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.xmpie.com\/wp-content\/uploads\/2014\/02\/Plane.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"820\" \/>\n\t<meta property=\"og:image:height\" content=\"461\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Josie Stein\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@XMPie\" \/>\n<meta name=\"twitter:site\" content=\"@XMPie\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Josie Stein\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.xmpie.com\\\/it\\\/ccm-fast-moving-towards-individualized-multichannel-communications\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.xmpie.com\\\/it\\\/ccm-fast-moving-towards-individualized-multichannel-communications\\\/\"},\"author\":{\"name\":\"Josie Stein\",\"@id\":\"https:\\\/\\\/www.xmpie.com\\\/it\\\/#\\\/schema\\\/person\\\/92727884f05b38a45c2de1354334588f\"},\"headline\":\"CCM fast moving towards individualized, multichannel communications\",\"datePublished\":\"2014-02-16T19:01:05+00:00\",\"dateModified\":\"2018-05-13T10:45:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.xmpie.com\\\/it\\\/ccm-fast-moving-towards-individualized-multichannel-communications\\\/\"},\"wordCount\":295,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.xmpie.com\\\/it\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.xmpie.com\\\/it\\\/ccm-fast-moving-towards-individualized-multichannel-communications\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.xmpie.com\\\/wp-content\\\/uploads\\\/2014\\\/02\\\/Plane.jpg\",\"articleSection\":[\"Blog Posts\"],\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.xmpie.com\\\/it\\\/ccm-fast-moving-towards-individualized-multichannel-communications\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.xmpie.com\\\/it\\\/ccm-fast-moving-towards-individualized-multichannel-communications\\\/\",\"url\":\"https:\\\/\\\/www.xmpie.com\\\/it\\\/ccm-fast-moving-towards-individualized-multichannel-communications\\\/\",\"name\":\"CCM fast moving towards individualized, multichannel communications - 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