{"id":16635,"date":"2013-09-06T12:00:52","date_gmt":"2013-09-06T12:00:52","guid":{"rendered":"https:\/\/www.xmpie.com\/it\/xmpie-adds-campaign-automation-to-circle-and-wins-a-must-seeem-award\/"},"modified":"2017-06-11T09:18:59","modified_gmt":"2017-06-11T09:18:59","slug":"xmpie-adds-campaign-automation-to-circle-and-wins-a-must-seeem-award","status":"publish","type":"post","link":"https:\/\/www.xmpie.com\/it\/xmpie-adds-campaign-automation-to-circle-and-wins-a-must-seeem-award\/","title":{"rendered":"XMPie Adds Campaign Automation to Circle and Wins a Must See \u2019Em Award"},"content":{"rendered":"

NEW YORK, Sept. 6, 2013<\/strong>\u00a0\u2013 XMPie\u00ae, A Xerox Company, a leading provider of software for Individualized Communications Management (ICM) and pioneer in software for 1:1 cross media communications, announces Campaign Automation as a new a capability of its Circle\u2122 SaaS offering.<\/p>\n

Since its launch at drupa 2012, Circle proved itself as a breakthrough tool for comprehending what 1:1 multichannel communications campaigns are all about. Being a \u201cCanvas in the Cloud,\u201d Circle allows all stakeholders of a multichannel campaign to share information; plan and review the campaign flow; easily see mockups and real proofs of personalized content; collaborate on the campaign creation and deployment phases; and even monitor analytics results.<\/p>\n

\u201cCircle enables us to \u2018visually articulate\u2019 our ideas and solutions and has assisted us to achieve much greater customer understanding of our concepts and strategies,\u201d said Graham Reed, New Business Director at Varia Solutions, and a Circle power user. \u201cWithout a doubt, this is the best engagement tool on the market for demonstrating full digital cross-media and print solutions.\u201d<\/p>\n

With Campaign Automation, XMPie expands Circle to become an automation dashboard that allows scheduling of activities in a campaign at given times, with recurrence patterns, and to populations that are selected by CRM data and individuals\u2019 behaviors in the current or, even, previous campaigns.<\/p>\n

An immediate basic value that Campaign Automation delivers is cost effectiveness \u2013 saving staff extra hours that are otherwise needed to launch activities outside of normal working hours. Much higher value stems from the ability to schedule activities to selected audiences that are defined by CRM data and by individuals\u2019 behavior in a specific campaign of even in previous campaigns. For example, sending an email to individuals who did not visit their PURL within three days of receiving a postcard, and for whom there is a valid email address, is a simple capability enabled by Campaign Automation. Such conditional scheduling allows a Circle customer to offer multichannel campaigns of much higher value and, through that, create much improved and committed business relationships with their customers.<\/p>\n

\u201cCircle with Campaign Automation is a powerful and flexible on-ramp for PSPs and MSPs to the highly attractive realm of marketing automation,\u201d said Judy Berlin, vice president of XMPie. \u201cThe integration of digital and print media with data, intelligent scheduling of activities, and on-line analytics monitoring will help cross-media providers meet their customers demanding digital marketing needs.\u201d<\/p>\n

Circle is currently available in two editions: Personal (free) and Team (premium). Campaign Automation will be made available through a new and additional \u201cBusiness Edition.\u201d At PRINT 13, XMPie will be offering a launch special that will allow existing or new PersonalEffect server-class customers, who are current on their maintenance contract, to enjoy the benefits of the new Business Edition by subscribing to the Team edition. All editions will be demonstrated in Xerox booth No. 1202 at PRINT 13, Sept. 8-12 in Chicago.<\/p>\n

For more information on Circle and other XMPie solutions that drive 1:1 multichannel marketing solutions, please visit\u00a0www.xmpie.com\/circle<\/a>.<\/p>\n

XMPie\u00ae, A Xerox Company<\/a>, is a leading provider of software solutions for Individualized Communications Management (ICM), and uniquely integrates digital media and digital marketing disciplines for unprecedented ROIs on customer relationship management and 1:1 communications investments. From the creation and production of personalized content in digital print and digital media \u2014 including email, and Web \u2014\u00a0 to the delivery of marketing portals, marketing automation and campaign management solutions, XMPie offers print service providers and marketers everything they need to provide highly-impactful campaigns that deliver superior response rates with dramatic ROI.\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

NEW YORK, Sept. 6, 2013\u00a0\u2013 XMPie\u00ae, A Xerox Company, a leading provider of software for Individualized Communications Management (ICM) and pioneer in software for 1:1 cross media communications, announces Campaign Automation as a…<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[470],"tags":[],"class_list":["post-16635","post","type-post","status-publish","format-standard","hentry","category-press-releases-it","line-campaign-management-it","language-english-it","profile-enterprise-it","profile-smb-it","profile-print-provider-it"],"acf":[],"yoast_head":"\nXMPie Adds Campaign Automation to Circle and Wins a Must See \u2019Em Award - XMPie<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.xmpie.com\/it\/xmpie-adds-campaign-automation-to-circle-and-wins-a-must-seeem-award\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"XMPie Adds Campaign Automation to Circle and Wins a Must See \u2019Em Award\" \/>\n<meta property=\"og:description\" content=\"NEW YORK, Sept. 6, 2013\u00a0\u2013 XMPie\u00ae, A Xerox Company, a leading provider of software for Individualized Communications Management (ICM) and pioneer in software for 1:1 cross media communications, announces Campaign Automation as a...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.xmpie.com\/it\/xmpie-adds-campaign-automation-to-circle-and-wins-a-must-seeem-award\/\" \/>\n<meta property=\"og:site_name\" content=\"XMPie\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/xmpie\" \/>\n<meta property=\"article:published_time\" content=\"2013-09-06T12:00:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-06-11T09:18:59+00:00\" \/>\n<meta name=\"author\" content=\"Josie Stein\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@XMPie\" \/>\n<meta name=\"twitter:site\" content=\"@XMPie\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Josie Stein\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.xmpie.com\\\/it\\\/xmpie-adds-campaign-automation-to-circle-and-wins-a-must-seeem-award\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.xmpie.com\\\/it\\\/xmpie-adds-campaign-automation-to-circle-and-wins-a-must-seeem-award\\\/\"},\"author\":{\"name\":\"Josie Stein\",\"@id\":\"https:\\\/\\\/www.xmpie.com\\\/it\\\/#\\\/schema\\\/person\\\/92727884f05b38a45c2de1354334588f\"},\"headline\":\"XMPie Adds Campaign Automation to Circle and Wins a Must See \u2019Em Award\",\"datePublished\":\"2013-09-06T12:00:52+00:00\",\"dateModified\":\"2017-06-11T09:18:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.xmpie.com\\\/it\\\/xmpie-adds-campaign-automation-to-circle-and-wins-a-must-seeem-award\\\/\"},\"wordCount\":588,\"publisher\":{\"@id\":\"https:\\\/\\\/www.xmpie.com\\\/it\\\/#organization\"},\"articleSection\":[\"Comunicati stampa\"],\"inLanguage\":\"it-IT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.xmpie.com\\\/it\\\/xmpie-adds-campaign-automation-to-circle-and-wins-a-must-seeem-award\\\/\",\"url\":\"https:\\\/\\\/www.xmpie.com\\\/it\\\/xmpie-adds-campaign-automation-to-circle-and-wins-a-must-seeem-award\\\/\",\"name\":\"XMPie Adds Campaign Automation to Circle and Wins a Must See \u2019Em Award - 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