{"id":16648,"date":"2013-05-01T09:12:14","date_gmt":"2013-05-01T09:12:14","guid":{"rendered":"https:\/\/www.xmpie.com\/it\/grass-roots-creativity-drives-customer-satisfaction\/"},"modified":"2016-08-26T20:25:41","modified_gmt":"2016-08-26T20:25:41","slug":"grass-roots-creativity-drives-customer-satisfaction","status":"publish","type":"post","link":"https:\/\/www.xmpie.com\/it\/grass-roots-creativity-drives-customer-satisfaction\/","title":{"rendered":"\u2018Grass Roots\u2019 Creativity Drives Customer Satisfaction – Featuring justONE"},"content":{"rendered":"

\"\"<\/a>Auckland DM Agency justONE realized the importance of delivering targeted mailings to the customers of their client, Farmlands. Looking at the wealth of information and data that they could incorporate into the mail piece, they decided that they needed a flexible platform like XMPie to deliver a relevant welcome pack, tailored to each individual. Regional information was used to tailor the display of stores where the Farmlands discount card can be used, and images were tailored based on the recipient\u2019s industry segment. Early analytics indicate higher than benchmark results, and other 1:1 cross-media projects have begun.<\/p>\n

\n\n
\n
\n
\n
\"Icona\"<\/div>\n
\n

'Grass Roots' Creativity Drives Customer Satisfaction<\/a><\/h3>\n
<\/i> 1 file <\/i> 1.22 MB<\/div>\n <\/div>\n
\n Download<\/a>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Auckland DM Agency justONE realized the importance of delivering targeted mailings to the customers of their client, Farmlands. Looking at the wealth of information and data that they could incorporate into the mail…<\/p>\n","protected":false},"author":12,"featured_media":12505,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[469],"tags":[],"class_list":["post-16648","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies-it","industry-retail-it","line-data-driven-print-and-vdp-it","language-english-it","profile-print-provider-it"],"acf":[],"yoast_head":"\n\u2018Grass Roots\u2019 Creativity Drives Customer Satisfaction - Featuring justONE - XMPie<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.xmpie.com\/it\/grass-roots-creativity-drives-customer-satisfaction\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u2018Grass Roots\u2019 Creativity Drives Customer Satisfaction - Featuring justONE\" \/>\n<meta property=\"og:description\" content=\"Auckland DM Agency justONE realized the importance of delivering targeted mailings to the customers of their client, Farmlands. Looking at the wealth of information and data that they could incorporate into the mail...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.xmpie.com\/it\/grass-roots-creativity-drives-customer-satisfaction\/\" \/>\n<meta property=\"og:site_name\" content=\"XMPie\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/xmpie\" \/>\n<meta property=\"article:published_time\" content=\"2013-05-01T09:12:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-08-26T20:25:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.xmpie.com\/wp-content\/uploads\/2013\/05\/Image8_Farm-e1444738406171.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Josie Stein\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@XMPie\" \/>\n<meta name=\"twitter:site\" content=\"@XMPie\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Josie Stein\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.xmpie.com\/it\/grass-roots-creativity-drives-customer-satisfaction\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.xmpie.com\/it\/grass-roots-creativity-drives-customer-satisfaction\/\"},\"author\":{\"name\":\"Josie Stein\",\"@id\":\"https:\/\/www.xmpie.com\/it\/#\/schema\/person\/92727884f05b38a45c2de1354334588f\"},\"headline\":\"\u2018Grass Roots\u2019 Creativity Drives Customer Satisfaction – Featuring justONE\",\"datePublished\":\"2013-05-01T09:12:14+00:00\",\"dateModified\":\"2016-08-26T20:25:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.xmpie.com\/it\/grass-roots-creativity-drives-customer-satisfaction\/\"},\"wordCount\":108,\"publisher\":{\"@id\":\"https:\/\/www.xmpie.com\/it\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.xmpie.com\/it\/grass-roots-creativity-drives-customer-satisfaction\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.xmpie.com\/wp-content\/uploads\/2013\/05\/Image8_Farm-e1444738406171.jpg\",\"articleSection\":[\"Casi di studio\"],\"inLanguage\":\"it-IT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.xmpie.com\/it\/grass-roots-creativity-drives-customer-satisfaction\/\",\"url\":\"https:\/\/www.xmpie.com\/it\/grass-roots-creativity-drives-customer-satisfaction\/\",\"name\":\"\u2018Grass Roots\u2019 Creativity Drives Customer Satisfaction - Featuring justONE - XMPie\",\"isPartOf\":{\"@id\":\"https:\/\/www.xmpie.com\/it\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.xmpie.com\/it\/grass-roots-creativity-drives-customer-satisfaction\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.xmpie.com\/it\/grass-roots-creativity-drives-customer-satisfaction\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.xmpie.com\/wp-content\/uploads\/2013\/05\/Image8_Farm-e1444738406171.jpg\",\"datePublished\":\"2013-05-01T09:12:14+00:00\",\"dateModified\":\"2016-08-26T20:25:41+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.xmpie.com\/it\/grass-roots-creativity-drives-customer-satisfaction\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.xmpie.com\/it\/grass-roots-creativity-drives-customer-satisfaction\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/www.xmpie.com\/it\/grass-roots-creativity-drives-customer-satisfaction\/#primaryimage\",\"url\":\"https:\/\/www.xmpie.com\/wp-content\/uploads\/2013\/05\/Image8_Farm-e1444738406171.jpg\",\"contentUrl\":\"https:\/\/www.xmpie.com\/wp-content\/uploads\/2013\/05\/Image8_Farm-e1444738406171.jpg\",\"width\":1200,\"height\":675,\"caption\":\"Mountain landscape with grazing cows\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.xmpie.com\/it\/grass-roots-creativity-drives-customer-satisfaction\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.xmpie.com\/it\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u2018Grass Roots\u2019 Creativity Drives Customer Satisfaction – Featuring justONE\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.xmpie.com\/it\/#website\",\"url\":\"https:\/\/www.xmpie.com\/it\/\",\"name\":\"XMPie\",\"description\":\"Our Technology Integrates print and digital media to improve the brand experience\",\"publisher\":{\"@id\":\"https:\/\/www.xmpie.com\/it\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.xmpie.com\/it\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.xmpie.com\/it\/#organization\",\"name\":\"XMPie\",\"url\":\"https:\/\/www.xmpie.com\/it\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/www.xmpie.com\/it\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.xmpie.com\/wp-content\/uploads\/2015\/07\/logo.png\",\"contentUrl\":\"https:\/\/www.xmpie.com\/wp-content\/uploads\/2015\/07\/logo.png\",\"width\":62,\"height\":62,\"caption\":\"XMPie\"},\"image\":{\"@id\":\"https:\/\/www.xmpie.com\/it\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/xmpie\",\"https:\/\/x.com\/XMPie\",\"http:\/\/www.linkedin.com\/company\/xmpie\",\"https:\/\/www.pinterest.com\/XMPieCreate\/\",\"http:\/\/www.youtube.com\/xmpie\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.xmpie.com\/it\/#\/schema\/person\/92727884f05b38a45c2de1354334588f\",\"name\":\"Josie Stein\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/www.xmpie.com\/it\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/20b5855d240544b0f198f43a0afd2569b9e14fedded2053afc546ff8fdc2390e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/20b5855d240544b0f198f43a0afd2569b9e14fedded2053afc546ff8fdc2390e?s=96&d=mm&r=g\",\"caption\":\"Josie Stein\"},\"url\":\"https:\/\/www.xmpie.com\/it\/author\/josie\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"\u2018Grass Roots\u2019 Creativity Drives Customer Satisfaction - Featuring justONE - XMPie","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.xmpie.com\/it\/grass-roots-creativity-drives-customer-satisfaction\/","og_locale":"it_IT","og_type":"article","og_title":"\u2018Grass Roots\u2019 Creativity Drives Customer Satisfaction - Featuring justONE","og_description":"Auckland DM Agency justONE realized the importance of delivering targeted mailings to the customers of their client, Farmlands. Looking at the wealth of information and data that they could incorporate into the mail...","og_url":"https:\/\/www.xmpie.com\/it\/grass-roots-creativity-drives-customer-satisfaction\/","og_site_name":"XMPie","article_publisher":"https:\/\/www.facebook.com\/xmpie","article_published_time":"2013-05-01T09:12:14+00:00","article_modified_time":"2016-08-26T20:25:41+00:00","og_image":[{"width":1200,"height":675,"url":"https:\/\/www.xmpie.com\/wp-content\/uploads\/2013\/05\/Image8_Farm-e1444738406171.jpg","type":"image\/jpeg"}],"author":"Josie Stein","twitter_card":"summary_large_image","twitter_creator":"@XMPie","twitter_site":"@XMPie","twitter_misc":{"Scritto da":"Josie Stein","Tempo di lettura stimato":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.xmpie.com\/it\/grass-roots-creativity-drives-customer-satisfaction\/#article","isPartOf":{"@id":"https:\/\/www.xmpie.com\/it\/grass-roots-creativity-drives-customer-satisfaction\/"},"author":{"name":"Josie Stein","@id":"https:\/\/www.xmpie.com\/it\/#\/schema\/person\/92727884f05b38a45c2de1354334588f"},"headline":"\u2018Grass Roots\u2019 Creativity Drives Customer Satisfaction – Featuring justONE","datePublished":"2013-05-01T09:12:14+00:00","dateModified":"2016-08-26T20:25:41+00:00","mainEntityOfPage":{"@id":"https:\/\/www.xmpie.com\/it\/grass-roots-creativity-drives-customer-satisfaction\/"},"wordCount":108,"publisher":{"@id":"https:\/\/www.xmpie.com\/it\/#organization"},"image":{"@id":"https:\/\/www.xmpie.com\/it\/grass-roots-creativity-drives-customer-satisfaction\/#primaryimage"},"thumbnailUrl":"https:\/\/www.xmpie.com\/wp-content\/uploads\/2013\/05\/Image8_Farm-e1444738406171.jpg","articleSection":["Casi di studio"],"inLanguage":"it-IT"},{"@type":"WebPage","@id":"https:\/\/www.xmpie.com\/it\/grass-roots-creativity-drives-customer-satisfaction\/","url":"https:\/\/www.xmpie.com\/it\/grass-roots-creativity-drives-customer-satisfaction\/","name":"\u2018Grass Roots\u2019 Creativity Drives Customer Satisfaction - Featuring justONE - XMPie","isPartOf":{"@id":"https:\/\/www.xmpie.com\/it\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.xmpie.com\/it\/grass-roots-creativity-drives-customer-satisfaction\/#primaryimage"},"image":{"@id":"https:\/\/www.xmpie.com\/it\/grass-roots-creativity-drives-customer-satisfaction\/#primaryimage"},"thumbnailUrl":"https:\/\/www.xmpie.com\/wp-content\/uploads\/2013\/05\/Image8_Farm-e1444738406171.jpg","datePublished":"2013-05-01T09:12:14+00:00","dateModified":"2016-08-26T20:25:41+00:00","breadcrumb":{"@id":"https:\/\/www.xmpie.com\/it\/grass-roots-creativity-drives-customer-satisfaction\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.xmpie.com\/it\/grass-roots-creativity-drives-customer-satisfaction\/"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.xmpie.com\/it\/grass-roots-creativity-drives-customer-satisfaction\/#primaryimage","url":"https:\/\/www.xmpie.com\/wp-content\/uploads\/2013\/05\/Image8_Farm-e1444738406171.jpg","contentUrl":"https:\/\/www.xmpie.com\/wp-content\/uploads\/2013\/05\/Image8_Farm-e1444738406171.jpg","width":1200,"height":675,"caption":"Mountain landscape with grazing cows"},{"@type":"BreadcrumbList","@id":"https:\/\/www.xmpie.com\/it\/grass-roots-creativity-drives-customer-satisfaction\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.xmpie.com\/it\/"},{"@type":"ListItem","position":2,"name":"\u2018Grass Roots\u2019 Creativity Drives Customer Satisfaction – Featuring justONE"}]},{"@type":"WebSite","@id":"https:\/\/www.xmpie.com\/it\/#website","url":"https:\/\/www.xmpie.com\/it\/","name":"XMPie","description":"Our Technology Integrates print and digital media to improve the brand experience","publisher":{"@id":"https:\/\/www.xmpie.com\/it\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.xmpie.com\/it\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":"Organization","@id":"https:\/\/www.xmpie.com\/it\/#organization","name":"XMPie","url":"https:\/\/www.xmpie.com\/it\/","logo":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.xmpie.com\/it\/#\/schema\/logo\/image\/","url":"https:\/\/www.xmpie.com\/wp-content\/uploads\/2015\/07\/logo.png","contentUrl":"https:\/\/www.xmpie.com\/wp-content\/uploads\/2015\/07\/logo.png","width":62,"height":62,"caption":"XMPie"},"image":{"@id":"https:\/\/www.xmpie.com\/it\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/xmpie","https:\/\/x.com\/XMPie","http:\/\/www.linkedin.com\/company\/xmpie","https:\/\/www.pinterest.com\/XMPieCreate\/","http:\/\/www.youtube.com\/xmpie"]},{"@type":"Person","@id":"https:\/\/www.xmpie.com\/it\/#\/schema\/person\/92727884f05b38a45c2de1354334588f","name":"Josie Stein","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.xmpie.com\/it\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/20b5855d240544b0f198f43a0afd2569b9e14fedded2053afc546ff8fdc2390e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/20b5855d240544b0f198f43a0afd2569b9e14fedded2053afc546ff8fdc2390e?s=96&d=mm&r=g","caption":"Josie Stein"},"url":"https:\/\/www.xmpie.com\/it\/author\/josie\/"}]}},"_links":{"self":[{"href":"https:\/\/www.xmpie.com\/it\/wp-json\/wp\/v2\/posts\/16648","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.xmpie.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.xmpie.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.xmpie.com\/it\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.xmpie.com\/it\/wp-json\/wp\/v2\/comments?post=16648"}],"version-history":[{"count":1,"href":"https:\/\/www.xmpie.com\/it\/wp-json\/wp\/v2\/posts\/16648\/revisions"}],"predecessor-version":[{"id":19890,"href":"https:\/\/www.xmpie.com\/it\/wp-json\/wp\/v2\/posts\/16648\/revisions\/19890"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.xmpie.com\/it\/wp-json\/wp\/v2\/media\/12505"}],"wp:attachment":[{"href":"https:\/\/www.xmpie.com\/it\/wp-json\/wp\/v2\/media?parent=16648"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.xmpie.com\/it\/wp-json\/wp\/v2\/categories?post=16648"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.xmpie.com\/it\/wp-json\/wp\/v2\/tags?post=16648"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}