{"id":16660,"date":"2012-04-26T13:31:49","date_gmt":"2012-04-26T13:31:49","guid":{"rendered":"https:\/\/www.xmpie.com\/it\/xmpie-announces-revolutionary-cloud-solution-for-collaborating-on-11-multichannel-campaigns\/"},"modified":"2012-04-26T13:31:49","modified_gmt":"2012-04-26T13:31:49","slug":"xmpie-announces-revolutionary-cloud-solution-for-collaborating-on-11-multichannel-campaigns","status":"publish","type":"post","link":"https:\/\/www.xmpie.com\/it\/xmpie-announces-revolutionary-cloud-solution-for-collaborating-on-11-multichannel-campaigns\/","title":{"rendered":"XMPie Announces Revolutionary Cloud Solution for Collaborating on 1:1 Multichannel Campaigns"},"content":{"rendered":"

NEW YORK, Apr. 26, 2012<\/strong> \u2013 XMPie, A Xerox Company<\/a>, the leading provider of software for Individualized Communications Management (ICM) and pioneer of bridging print and digital media, will unveil Circle\u2122 at drupa 2012<\/a>. A cloud-based service designed to foster teamwork, XMPie Circle provides a visual language that enables all stakeholders in 1:1 multichannel campaigns to share concepts, agree on a blueprint, guide development, review and approve goals and touch points, and monitor analytics.<\/p>\n

\u201c1:1 multichannel campaigns\u2014practiced by many leading customers of XMPie\u2014bring exceptionally good results, yet too often brands resort to either mass-media or single-media personalization efforts. Such a choice is almost exclusively due to the chasm that exists between the brands and their service providers around 1:1 cross-media,\u201d said Dr. Jacob Aizikowitz, president of XMPie. \u201cWe believe that Circle goes a long way to bridging this chasm, enabling brands, service providers and professionals to collaborate effectively. Such collaboration will make choosing 1:1 multichannel campaigns a broadly accepted practice, leading to better marketing and overall growth in our industry.\u201d<\/p>\n

Whereas today\u2019s 1:1 software solutions focus on the campaign touch points (e.g. postcard, email, website) and ignore the linkage between them, XMPie Circle makes it possible to weave together the various touch points into one coherent story with a beginning, middle and end. Circle also allows for associating visual content with touch points, helping all the stakeholders to envision the intended campaign look and feel and see design options for various scenarios and segments.<\/p>\n

Moreover, Circle uniquely enables the binding of touch points to XMPie media personalization systems for rendering of live, data-driven previews for a selected audience segment. This link between planning and execution makes the story not just an early conceptualization of the campaign idea, but rather a \u201cmeeting-room,\u201d or \u201ccircle of knowledge and control.\u201d Plus, Circle\u2019s social, interactive nature even permits users to comment on the various campaign touch points or the storyboard as a whole, enriching the team experience, empowering the client, and revealing business expectations throughout the campaign evolution.<\/p>\n

“Circle provides us with an unlimited “canvas in the cloud” where the campaign’s story can be collaboratively created, previewed, refined, approved for execution, and measured,” said Leon Schweppe<\/a>, head of Digital at Callprint<\/a>, a U.K.-based creative technology, print media production group and XMPie beta customer. “This has greatly improved the customer understanding of the process involved in building an effective campaign. Circle makes the collaboration much more clear and professional, which improves our multichannel sales cycle. The time saved can then be used on more strategic development of our relationships and technology proposition.”<\/p>\n

Christoph Grunicke<\/a>, project\/sales manager at TraffiC GmbH<\/a> in Germany, also commented, \u201cWith its interactive campaign flow diagramming tools and contemporary, marketing-oriented user interface, Circle provides the perfect way to show your customers the possibilities of cross-media, and gives an image to your vision.\u201d<\/p>\n

Circle is not limited to XMPie users, does not require any software download or installation, and is easy-to-use by both beginners and cross-media experts alike. To help beginners get started quickly, XMPie has equipped Circle with sample campaign flow patterns for unlimited use by users. XMPie will also offer a free, feature-limited edition of Circle for basic campaign sketching, in addition to two premium editions with added capacity and extendibility.<\/p>\n

\u201cOur focus on creating a visual language for \u201ctelling\u201d the campaign story was driven from realizing, through experience with our customers, the acute need for clarity between brands and their service providers,\u201d said Ranen Goren, vice president of Product Innovation at XMPie. \u201cThrough our work with the Xerox Innovation Group<\/a> and PODi<\/a>, we leveraged this technology investment and introduced to Circle an extendable knowledge center that will help users view award-winning campaigns as \u201cstories\u201d \u2013 a valuable asset for expanded learning and practicing of 1:1 multichannel campaigns.\u201d<\/p>\n

XMPie Circle 1.0 will be on display in the XMPie booth adjacent to the Xerox stand in Hall 08b at drupa 2012<\/a>, and available worldwide following the show. To join the latest conversations happening around drupa across social networks, follow @XMPie<\/a> on Twitter and use #xeroxdrupa<\/a> and #drupa<\/a>. The show takes place May 3-16 in D\u00fcsseldorf, Germany.<\/p>\n

###<\/p>\n

Media Contact<\/strong>
\nChristine Winter
\nXMPie, A Xerox Company
\n(585) 422-2019
\nchristine.winter@us.xmpie.com<\/p>\n

About XMPie<\/strong>
\nXMPie\u00ae, A Xerox Company<\/a>, is the leading provider of software solutions for Individualized Communications Management (ICM). XMPie uniquely enables users to leverage customer information and efficiently and effectively manage 1:1 multichannel marketing campaigns for higher response rates and dramatic ROI. XMPie software solutions leverage the Adobe\u00ae platform and are available in three compatible product lines: uDirect\u00ae Print for desktop variable data printing, PersonalEffect\u00ae for server-based, integrated cross-media communications, and XMPie Hosted Services for subscription-based Software as a Service (SaaS) solutions. Add-on modules for custom configurations are available, including the award-winning uImage\u00ae for image and graphics personalization; uStore\u00ae for personalized Web-to-print and marketing portals; uChart\u00ae for dynamic charts and graphs; XMPie e-Mail Service\u2122 for personalized email delivery and tracking; PersonalEffect Analytics for reporting and analysis of campaign performance; uDirect Video for cinematic-quality video personalization; and XMPie Mapping Service\u2122 for personalized street and city maps. XMPie is headquartered in New York with an R&D center in Israel, and sales, support and professional service operations in the U.S., Europe and Asia Pacific. For more information, visit www.xmpie.com.<\/p>\n

Note:<\/strong> For open commentary, industry perspectives and views from events, visit www.facebook.com\/xmpie<\/a>, www.twitter.com\/xmpie<\/a>, blog.xmpie.com<\/a>, or www.youtube.com\/xmpie<\/a>.<\/p>\n

\u00a9 2012 XMPie\u00ae, A Xerox Company. All rights reserved. XMPie, the XMPIE logo, Circle, PersonalEffect, uProduce, and the slogan \u201cone to one in one\u201d are trademarks or registered trademarks of XMPie, and may not be used without permission. All other names are property of their respective owners.<\/p>\n","protected":false},"excerpt":{"rendered":"

NEW YORK, Apr. 26, 2012 \u2013 XMPie, A Xerox Company, the leading provider of software for Individualized Communications Management (ICM) and pioneer of bridging print and digital media, will unveil Circle\u2122 at drupa…<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[470],"tags":[],"class_list":["post-16660","post","type-post","status-publish","format-standard","hentry","category-press-releases-it","line-cross-media-it","language-english-it","profile-enterprise-it","profile-smb-it","profile-print-provider-it"],"acf":[],"yoast_head":"\nXMPie Announces Revolutionary Cloud Solution for Collaborating on 1:1 Multichannel Campaigns - XMPie<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.xmpie.com\/it\/xmpie-announces-revolutionary-cloud-solution-for-collaborating-on-11-multichannel-campaigns\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"XMPie Announces Revolutionary Cloud Solution for Collaborating on 1:1 Multichannel Campaigns\" \/>\n<meta property=\"og:description\" content=\"NEW YORK, Apr. 26, 2012 \u2013 XMPie, A Xerox Company, the leading provider of software for Individualized Communications Management (ICM) and pioneer of bridging print and digital media, will unveil Circle\u2122 at drupa...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.xmpie.com\/it\/xmpie-announces-revolutionary-cloud-solution-for-collaborating-on-11-multichannel-campaigns\/\" \/>\n<meta property=\"og:site_name\" content=\"XMPie\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/xmpie\" \/>\n<meta property=\"article:published_time\" content=\"2012-04-26T13:31:49+00:00\" \/>\n<meta name=\"author\" content=\"Josie Stein\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@XMPie\" \/>\n<meta name=\"twitter:site\" content=\"@XMPie\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Josie Stein\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.xmpie.com\\\/it\\\/xmpie-announces-revolutionary-cloud-solution-for-collaborating-on-11-multichannel-campaigns\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.xmpie.com\\\/it\\\/xmpie-announces-revolutionary-cloud-solution-for-collaborating-on-11-multichannel-campaigns\\\/\"},\"author\":{\"name\":\"Josie Stein\",\"@id\":\"https:\\\/\\\/www.xmpie.com\\\/it\\\/#\\\/schema\\\/person\\\/92727884f05b38a45c2de1354334588f\"},\"headline\":\"XMPie Announces Revolutionary Cloud Solution for Collaborating on 1:1 Multichannel Campaigns\",\"datePublished\":\"2012-04-26T13:31:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.xmpie.com\\\/it\\\/xmpie-announces-revolutionary-cloud-solution-for-collaborating-on-11-multichannel-campaigns\\\/\"},\"wordCount\":957,\"publisher\":{\"@id\":\"https:\\\/\\\/www.xmpie.com\\\/it\\\/#organization\"},\"articleSection\":[\"Comunicati stampa\"],\"inLanguage\":\"it-IT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.xmpie.com\\\/it\\\/xmpie-announces-revolutionary-cloud-solution-for-collaborating-on-11-multichannel-campaigns\\\/\",\"url\":\"https:\\\/\\\/www.xmpie.com\\\/it\\\/xmpie-announces-revolutionary-cloud-solution-for-collaborating-on-11-multichannel-campaigns\\\/\",\"name\":\"XMPie Announces Revolutionary Cloud Solution for Collaborating on 1:1 Multichannel Campaigns - 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