{"id":23132,"date":"2016-11-01T13:48:28","date_gmt":"2016-11-01T13:48:28","guid":{"rendered":"https:\/\/www.xmpie.com\/it\/personalized-packaging-web-print-powerful-combination-meet-consumer-demands\/"},"modified":"2019-01-15T13:12:18","modified_gmt":"2019-01-15T13:12:18","slug":"personalized-packaging-web-print-powerful-combination-meet-consumer-demands","status":"publish","type":"post","link":"https:\/\/www.xmpie.com\/it\/personalized-packaging-web-print-powerful-combination-meet-consumer-demands\/","title":{"rendered":"Personalized Packaging and Web-to-Print: A Powerful Combination to Meet Consumer Demands"},"content":{"rendered":"<p>Capturing consumers\u2019 attention is a nonstop, challenging and competitive endeavor. Products, packaging and labels must stand out and be unique while still displaying a relevant and effective message. To appeal to a buyer\u2019s desire for choices, brands are also offering multiple variations of products.<\/p>\n<p>The stakes are high for print providers to deliver. With the powerful combination of <a href=\"http:\/\/lp.xmpie.com\/uStore\/5\/Home\">personalized packaging<\/a> and web-to-print offerings, meeting these demands is easier than ever before.<\/p>\n<p>Digitally printed packaging is already considered to have one of the brightest futures across all print applications. According to Smithers PIRA, digital packaging is forecasted to grow at a compound annual growth rate (CAGR) of 16 percent from 2015 to 2019 and more than double from $6.6 billion in 2013 to $14.4 billion in 2018. Some of the key factors driving growth in digital labels and package printing include:<\/p>\n<ul>\n<li>Demand from brand owners for more variation, personalization and sizes, leading to shorter runs.<\/li>\n<li>A security imperative to cut risks of counterfeiting, as well as comply with regulations of pharmaceutical and food industries.<\/li>\n<li>A stronger multichannel communications\u00a0strategy \u2013 brands are looking to complement their print communications with digital.<\/li>\n<\/ul>\n<p>As the digital packaging market continues to grow, <a href=\"https:\/\/www.xmpie.com\/it\/products\/web-to-print-2\/\" target=\"_blank\" rel=\"noopener\">web-to-print<\/a> solutions are becoming even more critical to delivering on consumer demands without sacrificing resources. Web-to-print sites offer a convenient way to customize, order and produce the short-run items brands are asking for while reducing the costs of acquiring, processing and fulfilling orders. The software is easy-to-use and adaptable, allowing print service providers to increase their workflow efficiency.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-23176 size-full\" src=\"https:\/\/www.xmpie.com\/wp-content\/uploads\/2016\/11\/zoxxbox2.jpg\" alt=\"zoxxbox2\" width=\"849\" height=\"478\" srcset=\"https:\/\/www.xmpie.com\/wp-content\/uploads\/2016\/11\/zoxxbox2.jpg 849w, https:\/\/www.xmpie.com\/wp-content\/uploads\/2016\/11\/zoxxbox2-150x84.jpg 150w, https:\/\/www.xmpie.com\/wp-content\/uploads\/2016\/11\/zoxxbox2-360x203.jpg 360w, https:\/\/www.xmpie.com\/wp-content\/uploads\/2016\/11\/zoxxbox2-768x432.jpg 768w\" sizes=\"(max-width: 849px) 100vw, 849px\" \/><\/p>\n<p><a href=\"https:\/\/www.xmpie.com\/it\/north-american-print-service-provider-zoxxbox-makes-fun-easy-customers-create-customized-packaging\/\" target=\"_blank\" rel=\"noopener\">ZoxxBox<\/a>, for example, is an online web-to-print store with a new solution that makes short-run, customized packaging convenient and affordable. With XMPie <a href=\"https:\/\/www.xmpie.com\/it\/products\/web-to-print-2\/personaleffect-storeflow\/\" target=\"_blank\" rel=\"noopener\">StoreFlow <\/a>and the Xerox iGen, a complete workflow from ideation through production and shipping is efficient and cost effective. The end result is a package that is transformed into a powerful marketing tool to increase brand exposure, sales and long-term consumer engagement.<\/p>\n<p>Packages like those from Zoxxbox that are creatively engaging and eye-catching not only grab the coveted attention of consumers but also become a starting point for a dialogue between the brand and the consumer. Personalized packaging along with labels can leverage the business-to-consumer bond and enhance and build the brand-to-consumer relationship by:<\/p>\n<ul>\n<li>Increasing loyalty and sales through promotions by using coupons and other marketing mechanisms to attract the consumer<\/li>\n<li>Building personal profiles through collected personal information so the brand has a pulse on what consumers like and dislike<\/li>\n<li>Engaging in \u201csurprise and delight\u201d consumer communication through a birthday or holiday incentive<\/li>\n<li>Creating new revenue options like analytics, <a href=\"https:\/\/www.xmpie.com\/it\/products\/cross-media\/\" target=\"_blank\" rel=\"noopener\">cross media<\/a> services, text messages, emails, and more.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.xmpie.com\/wp-content\/uploads\/2016\/11\/Packing_Brand2Consumer.png\"><img decoding=\"async\" class=\"aligncenter wp-image-23171 size-large\" src=\"https:\/\/www.xmpie.com\/wp-content\/uploads\/2016\/11\/Packing_Brand2Consumer-1024x466.png\" alt=\"packaging_brand2consumer\" width=\"1024\" height=\"466\" srcset=\"https:\/\/www.xmpie.com\/wp-content\/uploads\/2016\/11\/Packing_Brand2Consumer-1024x466.png 1024w, https:\/\/www.xmpie.com\/wp-content\/uploads\/2016\/11\/Packing_Brand2Consumer-150x68.png 150w, https:\/\/www.xmpie.com\/wp-content\/uploads\/2016\/11\/Packing_Brand2Consumer-360x164.png 360w, https:\/\/www.xmpie.com\/wp-content\/uploads\/2016\/11\/Packing_Brand2Consumer-768x349.png 768w, https:\/\/www.xmpie.com\/wp-content\/uploads\/2016\/11\/Packing_Brand2Consumer.png 1128w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p>Today\u2019s brand owners are seeking to gain an edge through differentiation and attract buyers by serving every conceivable preference. Digital printing and web-to-print technologies hold the key to rethinking product packaging to deliver on these demands.<\/p>\n<p>For print providers that can help brands distinguish themselves, big opportunities await.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Capturing consumers\u2019 attention is a nonstop, challenging and competitive endeavor. Products, packaging and labels must stand out and be unique while still displaying a relevant and effective message. To appeal to a buyer\u2019s&#8230;<\/p>\n","protected":false},"author":12,"featured_media":20431,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[447],"tags":[1396,484,1353,1397,1370,1345,1402,1398],"class_list":["post-23132","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-posts-it","tag-labels-it","tag-marketing-it","tag-multichannel-it","tag-packaging-it","tag-personalized-communications-it","tag-retail-it","tag-vdp-it","tag-web-to-print-it","industry-food-beverage-it","industry-service-providers-it","industry-retail-it","industry-travel-it","line-cross-media-it","line-data-driven-print-and-vdp-it","line-web-to-print-it","language-english-it","profile-enterprise-it","profile-smb-it","profile-print-provider-it"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.5 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Personalized Packaging and Web-to-Print: A Powerful Combination to Meet Consumer Demands - XMPie<\/title>\n<meta name=\"description\" content=\"Sell custom packaging via a W2P store. Short-run, customized packaging is convenient and affordable with XMPie.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.xmpie.com\/it\/personalized-packaging-web-print-powerful-combination-meet-consumer-demands\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Personalized Packaging and Web-to-Print: A Powerful Combination to Meet Consumer Demands\" \/>\n<meta property=\"og:description\" content=\"Sell custom packaging via a W2P store. Short-run, customized packaging is convenient and affordable with XMPie.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.xmpie.com\/it\/personalized-packaging-web-print-powerful-combination-meet-consumer-demands\/\" \/>\n<meta property=\"og:site_name\" content=\"XMPie\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/xmpie\" \/>\n<meta property=\"article:published_time\" content=\"2016-11-01T13:48:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-01-15T13:12:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.xmpie.com\/wp-content\/uploads\/2016\/09\/CqpvYJEWAAAeYD1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"540\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Josie Stein\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@XMPie\" \/>\n<meta name=\"twitter:site\" content=\"@XMPie\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Josie Stein\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.xmpie.com\/it\/personalized-packaging-web-print-powerful-combination-meet-consumer-demands\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.xmpie.com\/it\/personalized-packaging-web-print-powerful-combination-meet-consumer-demands\/\"},\"author\":{\"name\":\"Josie Stein\",\"@id\":\"https:\/\/www.xmpie.com\/it\/#\/schema\/person\/92727884f05b38a45c2de1354334588f\"},\"headline\":\"Personalized Packaging and Web-to-Print: A Powerful Combination to Meet Consumer Demands\",\"datePublished\":\"2016-11-01T13:48:28+00:00\",\"dateModified\":\"2019-01-15T13:12:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.xmpie.com\/it\/personalized-packaging-web-print-powerful-combination-meet-consumer-demands\/\"},\"wordCount\":487,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.xmpie.com\/it\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.xmpie.com\/it\/personalized-packaging-web-print-powerful-combination-meet-consumer-demands\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.xmpie.com\/wp-content\/uploads\/2016\/09\/CqpvYJEWAAAeYD1.jpg\",\"keywords\":[\"labels\",\"marketing\",\"multichannel\",\"packaging\",\"personalized communications\",\"retail\",\"VDP\",\"Web-to-print\"],\"articleSection\":[\"Blog Post\"],\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.xmpie.com\/it\/personalized-packaging-web-print-powerful-combination-meet-consumer-demands\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.xmpie.com\/it\/personalized-packaging-web-print-powerful-combination-meet-consumer-demands\/\",\"url\":\"https:\/\/www.xmpie.com\/it\/personalized-packaging-web-print-powerful-combination-meet-consumer-demands\/\",\"name\":\"Personalized Packaging and Web-to-Print: A Powerful Combination to Meet Consumer Demands - XMPie\",\"isPartOf\":{\"@id\":\"https:\/\/www.xmpie.com\/it\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.xmpie.com\/it\/personalized-packaging-web-print-powerful-combination-meet-consumer-demands\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.xmpie.com\/it\/personalized-packaging-web-print-powerful-combination-meet-consumer-demands\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.xmpie.com\/wp-content\/uploads\/2016\/09\/CqpvYJEWAAAeYD1.jpg\",\"datePublished\":\"2016-11-01T13:48:28+00:00\",\"dateModified\":\"2019-01-15T13:12:18+00:00\",\"description\":\"Sell custom packaging via a W2P store. Short-run, customized packaging is convenient and affordable with XMPie.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.xmpie.com\/it\/personalized-packaging-web-print-powerful-combination-meet-consumer-demands\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.xmpie.com\/it\/personalized-packaging-web-print-powerful-combination-meet-consumer-demands\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/www.xmpie.com\/it\/personalized-packaging-web-print-powerful-combination-meet-consumer-demands\/#primaryimage\",\"url\":\"https:\/\/www.xmpie.com\/wp-content\/uploads\/2016\/09\/CqpvYJEWAAAeYD1.jpg\",\"contentUrl\":\"https:\/\/www.xmpie.com\/wp-content\/uploads\/2016\/09\/CqpvYJEWAAAeYD1.jpg\",\"width\":960,\"height\":540},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.xmpie.com\/it\/personalized-packaging-web-print-powerful-combination-meet-consumer-demands\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.xmpie.com\/it\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Personalized Packaging and Web-to-Print: A Powerful Combination to Meet Consumer Demands\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.xmpie.com\/it\/#website\",\"url\":\"https:\/\/www.xmpie.com\/it\/\",\"name\":\"XMPie\",\"description\":\"Our Technology Integrates print and digital media to improve the brand experience\",\"publisher\":{\"@id\":\"https:\/\/www.xmpie.com\/it\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.xmpie.com\/it\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.xmpie.com\/it\/#organization\",\"name\":\"XMPie\",\"url\":\"https:\/\/www.xmpie.com\/it\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/www.xmpie.com\/it\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.xmpie.com\/wp-content\/uploads\/2015\/07\/logo.png\",\"contentUrl\":\"https:\/\/www.xmpie.com\/wp-content\/uploads\/2015\/07\/logo.png\",\"width\":62,\"height\":62,\"caption\":\"XMPie\"},\"image\":{\"@id\":\"https:\/\/www.xmpie.com\/it\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/xmpie\",\"https:\/\/x.com\/XMPie\",\"http:\/\/www.linkedin.com\/company\/xmpie\",\"https:\/\/www.pinterest.com\/XMPieCreate\/\",\"http:\/\/www.youtube.com\/xmpie\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.xmpie.com\/it\/#\/schema\/person\/92727884f05b38a45c2de1354334588f\",\"name\":\"Josie Stein\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/www.xmpie.com\/it\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/20b5855d240544b0f198f43a0afd2569b9e14fedded2053afc546ff8fdc2390e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/20b5855d240544b0f198f43a0afd2569b9e14fedded2053afc546ff8fdc2390e?s=96&d=mm&r=g\",\"caption\":\"Josie Stein\"},\"url\":\"https:\/\/www.xmpie.com\/it\/author\/josie\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Personalized Packaging and Web-to-Print: A Powerful Combination to Meet Consumer Demands - XMPie","description":"Sell custom packaging via a W2P store. Short-run, customized packaging is convenient and affordable with XMPie.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.xmpie.com\/it\/personalized-packaging-web-print-powerful-combination-meet-consumer-demands\/","og_locale":"it_IT","og_type":"article","og_title":"Personalized Packaging and Web-to-Print: A Powerful Combination to Meet Consumer Demands","og_description":"Sell custom packaging via a W2P store. Short-run, customized packaging is convenient and affordable with XMPie.","og_url":"https:\/\/www.xmpie.com\/it\/personalized-packaging-web-print-powerful-combination-meet-consumer-demands\/","og_site_name":"XMPie","article_publisher":"https:\/\/www.facebook.com\/xmpie","article_published_time":"2016-11-01T13:48:28+00:00","article_modified_time":"2019-01-15T13:12:18+00:00","og_image":[{"width":960,"height":540,"url":"https:\/\/www.xmpie.com\/wp-content\/uploads\/2016\/09\/CqpvYJEWAAAeYD1.jpg","type":"image\/jpeg"}],"author":"Josie Stein","twitter_card":"summary_large_image","twitter_creator":"@XMPie","twitter_site":"@XMPie","twitter_misc":{"Scritto da":"Josie Stein","Tempo di lettura stimato":"2 minuti"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.xmpie.com\/it\/personalized-packaging-web-print-powerful-combination-meet-consumer-demands\/#article","isPartOf":{"@id":"https:\/\/www.xmpie.com\/it\/personalized-packaging-web-print-powerful-combination-meet-consumer-demands\/"},"author":{"name":"Josie Stein","@id":"https:\/\/www.xmpie.com\/it\/#\/schema\/person\/92727884f05b38a45c2de1354334588f"},"headline":"Personalized Packaging and Web-to-Print: A Powerful Combination to Meet Consumer Demands","datePublished":"2016-11-01T13:48:28+00:00","dateModified":"2019-01-15T13:12:18+00:00","mainEntityOfPage":{"@id":"https:\/\/www.xmpie.com\/it\/personalized-packaging-web-print-powerful-combination-meet-consumer-demands\/"},"wordCount":487,"commentCount":0,"publisher":{"@id":"https:\/\/www.xmpie.com\/it\/#organization"},"image":{"@id":"https:\/\/www.xmpie.com\/it\/personalized-packaging-web-print-powerful-combination-meet-consumer-demands\/#primaryimage"},"thumbnailUrl":"https:\/\/www.xmpie.com\/wp-content\/uploads\/2016\/09\/CqpvYJEWAAAeYD1.jpg","keywords":["labels","marketing","multichannel","packaging","personalized communications","retail","VDP","Web-to-print"],"articleSection":["Blog Post"],"inLanguage":"it-IT","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.xmpie.com\/it\/personalized-packaging-web-print-powerful-combination-meet-consumer-demands\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.xmpie.com\/it\/personalized-packaging-web-print-powerful-combination-meet-consumer-demands\/","url":"https:\/\/www.xmpie.com\/it\/personalized-packaging-web-print-powerful-combination-meet-consumer-demands\/","name":"Personalized Packaging and Web-to-Print: A Powerful Combination to Meet Consumer Demands - XMPie","isPartOf":{"@id":"https:\/\/www.xmpie.com\/it\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.xmpie.com\/it\/personalized-packaging-web-print-powerful-combination-meet-consumer-demands\/#primaryimage"},"image":{"@id":"https:\/\/www.xmpie.com\/it\/personalized-packaging-web-print-powerful-combination-meet-consumer-demands\/#primaryimage"},"thumbnailUrl":"https:\/\/www.xmpie.com\/wp-content\/uploads\/2016\/09\/CqpvYJEWAAAeYD1.jpg","datePublished":"2016-11-01T13:48:28+00:00","dateModified":"2019-01-15T13:12:18+00:00","description":"Sell custom packaging via a W2P store. Short-run, customized packaging is convenient and affordable with XMPie.","breadcrumb":{"@id":"https:\/\/www.xmpie.com\/it\/personalized-packaging-web-print-powerful-combination-meet-consumer-demands\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.xmpie.com\/it\/personalized-packaging-web-print-powerful-combination-meet-consumer-demands\/"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.xmpie.com\/it\/personalized-packaging-web-print-powerful-combination-meet-consumer-demands\/#primaryimage","url":"https:\/\/www.xmpie.com\/wp-content\/uploads\/2016\/09\/CqpvYJEWAAAeYD1.jpg","contentUrl":"https:\/\/www.xmpie.com\/wp-content\/uploads\/2016\/09\/CqpvYJEWAAAeYD1.jpg","width":960,"height":540},{"@type":"BreadcrumbList","@id":"https:\/\/www.xmpie.com\/it\/personalized-packaging-web-print-powerful-combination-meet-consumer-demands\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.xmpie.com\/it\/"},{"@type":"ListItem","position":2,"name":"Personalized Packaging and Web-to-Print: A Powerful Combination to Meet Consumer Demands"}]},{"@type":"WebSite","@id":"https:\/\/www.xmpie.com\/it\/#website","url":"https:\/\/www.xmpie.com\/it\/","name":"XMPie","description":"Our Technology Integrates print and digital media to improve the brand experience","publisher":{"@id":"https:\/\/www.xmpie.com\/it\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.xmpie.com\/it\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":"Organization","@id":"https:\/\/www.xmpie.com\/it\/#organization","name":"XMPie","url":"https:\/\/www.xmpie.com\/it\/","logo":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.xmpie.com\/it\/#\/schema\/logo\/image\/","url":"https:\/\/www.xmpie.com\/wp-content\/uploads\/2015\/07\/logo.png","contentUrl":"https:\/\/www.xmpie.com\/wp-content\/uploads\/2015\/07\/logo.png","width":62,"height":62,"caption":"XMPie"},"image":{"@id":"https:\/\/www.xmpie.com\/it\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/xmpie","https:\/\/x.com\/XMPie","http:\/\/www.linkedin.com\/company\/xmpie","https:\/\/www.pinterest.com\/XMPieCreate\/","http:\/\/www.youtube.com\/xmpie"]},{"@type":"Person","@id":"https:\/\/www.xmpie.com\/it\/#\/schema\/person\/92727884f05b38a45c2de1354334588f","name":"Josie Stein","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.xmpie.com\/it\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/20b5855d240544b0f198f43a0afd2569b9e14fedded2053afc546ff8fdc2390e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/20b5855d240544b0f198f43a0afd2569b9e14fedded2053afc546ff8fdc2390e?s=96&d=mm&r=g","caption":"Josie Stein"},"url":"https:\/\/www.xmpie.com\/it\/author\/josie\/"}]}},"_links":{"self":[{"href":"https:\/\/www.xmpie.com\/it\/wp-json\/wp\/v2\/posts\/23132","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.xmpie.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.xmpie.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.xmpie.com\/it\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.xmpie.com\/it\/wp-json\/wp\/v2\/comments?post=23132"}],"version-history":[{"count":6,"href":"https:\/\/www.xmpie.com\/it\/wp-json\/wp\/v2\/posts\/23132\/revisions"}],"predecessor-version":[{"id":53806,"href":"https:\/\/www.xmpie.com\/it\/wp-json\/wp\/v2\/posts\/23132\/revisions\/53806"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.xmpie.com\/it\/wp-json\/wp\/v2\/media\/20431"}],"wp:attachment":[{"href":"https:\/\/www.xmpie.com\/it\/wp-json\/wp\/v2\/media?parent=23132"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.xmpie.com\/it\/wp-json\/wp\/v2\/categories?post=23132"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.xmpie.com\/it\/wp-json\/wp\/v2\/tags?post=23132"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}