{"id":34999,"date":"2017-08-08T07:49:33","date_gmt":"2017-08-08T07:49:33","guid":{"rendered":"https:\/\/www.xmpie.com\/get-started-campaigns-demand\/"},"modified":"2019-01-13T10:08:42","modified_gmt":"2019-01-13T10:08:42","slug":"get-started-campaigns-demand","status":"publish","type":"post","link":"https:\/\/www.xmpie.com\/it\/get-started-campaigns-demand\/","title":{"rendered":"Get Started with Campaigns-on-Demand"},"content":{"rendered":"

XMPie is excited to announce a major software release that impacts most of our product line. With this new release, we are bringing the award-winning<\/a> ‘Campaigns-on-Demand’ to the market. This technology forms a set of capabilities that allow users to treat any cross-media campaign as a Project Template to be used and re-used in a variety of ways.<\/p>\n

We\u2019ve built a few demo campaign templates to get started and show how Campaigns-on-Demand can typically be used by Print Providers and Enterprises.\u00a0 I\u2019m going to walk you through a few of them here and if you\u2019d like a more thorough demonstration, please send a request using the \u2018Got Questions?\u2019 form below.<\/p>\n

As you\u2019ll see Campaigns-on-Demand reduces time-to-market by letting businesses create and manage repeatable multichannel campaigns that include print. It also expands our Web-to-Print solution beyond one-touch, print-only media, taking Web-to-Print into the age of Digital Marketing.<\/p>\n

Pressocup Coffee Company and Coffeehouse Chain<\/strong><\/p>\n

These working sample campaigns are for a fictional coffee company and coffeehouse chain called Pressocup. Pressocup also produces coffee machines and sells coffee capsules to the machine owners.<\/p>\n

\"\"<\/p>\n

By setting these campaigns as Campaigns-on-Demand Templates, Pressocup HQ can keep control of branding and assets and make sure that every customer receives a consistent experience during every branch interaction.\u00a0 At the same time, it can give its franchise members the freedom to select and configure campaign content to send whichever marketing messages they want.<\/p>\n

Pressocup HQ has an online web-to-print store (this could be set up by HQ directly or by a service provider on its behalf) to service all its branches. Each campaign is a Template, which can be dispensed as a Product in Pressocup\u2019s marketing portal and used repeatedly. Branch managers can order these campaign products and upload their own customer database for the recipient list.\u00a0 Each template can have many Instances, all of which can be customized by changing images, text and\/or dates and more. Scheduling can be triggered relative to a custom date that differs from one Instance to the next.<\/p>\n

\"\"<\/p>\n

Email Newsletter<\/strong><\/p>\n

The first demo campaign is the simplest and has just one touchpoint; an email newsletter.\u00a0 This is for communicating the latest news and special offers.\u00a0 The Branch Manager can easily customize the newsletter template, including banner messaging, and upload the recipient database.<\/p>\n

\"\"<\/p>\n

For customizing the template, the manager can select to have 1, 2 or 3 editorial items and add a title for each item, such as \u2018Pressocup wins Top Taste Awards at the International Coffee Expo\u2019.\u00a0 Next s\/he can choose from a selection of pre-approved images or if permitted by HQ, can upload a new image to accompany each news item. \u00a0Once the content has been selected or inserted, the manager can upload a list of recipients and review the final piece before sending out the newsletter.<\/p>\n

\"\"<\/p>\n

New Branch Invitation<\/strong><\/p>\n

Another demo campaign is for inviting local residents to a new branch opening event.\u00a0 This campaign has five touch points.\u00a0 The first is a double-sided postcard-sized mailer with the branch opening event details.<\/p>\n

\"\"Recipients can register by scanning their QR code and visiting their Personalized URL.<\/p>\n

\"\"<\/p>\n

After two weeks, the system will automatically send an email invitation to anyone who didn\u2019t already register from the postcard.\u00a0 Once the recipient has registered they are directed to a \u2018Thank You\u2019 page where they can download their admission ticket.\u00a0 This touch point has the added benefit of giving marketers a chance to further enhance their database.<\/p>\n

Lead Nurturing Campaign<\/strong><\/p>\n

Our \u2018Lead Nurturing\u2019 demo campaign is designed to nurture those who attended the new branch grand-opening and nudge them into purchasing a coffee machine. In this campaign, there are multiple touch points including pdf-on-demand and emails.\u00a0 Each touch point is triggered according to certain actions that the recipient does or does not take during the campaign.<\/p>\n

\"\"<\/p>\n

In a campaign like this, marketers can use the full range of XMPie capabilities including InDesign-based print templates<\/a>, personalized landing pages (PURLs),<\/a> uImage<\/a> personalized images, refer-a-friend web forms, PDF-on-Demand, email<\/a> and more.<\/p>\n

If you\u2019d like to learn more about Campaigns-on-Demand and to see a live demo, please fill out a request using the \u2018Got Questions?\u2019 form below.<\/p>\n

Note that you need <\/em>Circle<\/a> Business Edition to implement the full Campaigns-on-Demand functionality.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

XMPie is excited to announce a major software release that impacts most of our product line. With this new release, we are bringing the award-winning ‘Campaigns-on-Demand’ to the market. This technology forms a…<\/p>\n","protected":false},"author":12,"featured_media":33385,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[447],"tags":[],"class_list":["post-34999","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-posts-it","line-cross-media-it","line-web-to-print-it","language-english-it"],"acf":[],"yoast_head":"\nGet Started with Campaigns-on-Demand - XMPie<\/title>\n<meta name=\"description\" content=\"This technology forms a set of capabilities that allow users to treat any cross-media campaign as a Project Template to be used and re-used in a variety of ways.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.xmpie.com\/it\/get-started-campaigns-demand\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Get Started with Campaigns-on-Demand\" \/>\n<meta property=\"og:description\" content=\"This technology forms a set of capabilities that allow users to treat any cross-media campaign as a Project Template to be used and re-used in a variety of ways.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.xmpie.com\/it\/get-started-campaigns-demand\/\" \/>\n<meta property=\"og:site_name\" content=\"XMPie\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/xmpie\" \/>\n<meta property=\"article:published_time\" content=\"2017-08-08T07:49:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-01-13T10:08:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.xmpie.com\/wp-content\/uploads\/2017\/08\/Get-Started-With-Campaigns-On-Demand.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"885\" \/>\n\t<meta property=\"og:image:height\" content=\"466\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Josie Stein\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@XMPie\" \/>\n<meta name=\"twitter:site\" content=\"@XMPie\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Josie Stein\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.xmpie.com\/it\/get-started-campaigns-demand\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.xmpie.com\/it\/get-started-campaigns-demand\/\"},\"author\":{\"name\":\"Josie Stein\",\"@id\":\"https:\/\/www.xmpie.com\/it\/#\/schema\/person\/92727884f05b38a45c2de1354334588f\"},\"headline\":\"Get Started with Campaigns-on-Demand\",\"datePublished\":\"2017-08-08T07:49:33+00:00\",\"dateModified\":\"2019-01-13T10:08:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.xmpie.com\/it\/get-started-campaigns-demand\/\"},\"wordCount\":711,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.xmpie.com\/it\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.xmpie.com\/it\/get-started-campaigns-demand\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.xmpie.com\/wp-content\/uploads\/2017\/08\/Get-Started-With-Campaigns-On-Demand.jpg\",\"articleSection\":[\"Blog Post\"],\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.xmpie.com\/it\/get-started-campaigns-demand\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.xmpie.com\/it\/get-started-campaigns-demand\/\",\"url\":\"https:\/\/www.xmpie.com\/it\/get-started-campaigns-demand\/\",\"name\":\"Get Started with Campaigns-on-Demand - 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