Data Merge is an effective tactic to make your communications stand out from the competition, and Adobe InDesign and Illustrator include a built-in feature to help with this task. But what if you need more options and flexibility, and you want to spend more time focusing on the actual design, instead of getting swamped by the data merge process?<\/p>\n
With XMPie you can do everything that is possible with the in-built Adobe tools, and take it to a much higher level. You can personalize or customize any element of a print-based InDesign layout or control changes within still or moving artwork to reach one or millions of recipients. This way you can demonstrate that you understand each of your customers, who they are, what they want, and most importantly, that you value their business.<\/p>\n
By using XMPie, you’ll have more control in the way that you connect to the data, more control over what you can creatively do with the data (without have to touch the actual data file) and you ultimately have more control over how you create the output.<\/p>\n
This is one of XMPie\u2019s sweet spots, as it natively supports the Adobe workflow via its variable data plug-ins. By allowing you to turn your documents or artwork into templates, you can streamline the entire workflow.\u00a0When the document or artwork is ready to be created, XMPie software merges the data, and logic with the design in real-time to generate highly relevant, personalized pieces with no pre-processing steps that would inevitably cause inconsistencies.<\/p>\n
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Go beyond Data Merge: Let\u2019s take a look at the different XMPie plug-ins and what you can do with them:<\/p>\n
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