{"id":59863,"date":"2019-05-08T10:39:49","date_gmt":"2019-05-08T10:39:49","guid":{"rendered":"https:\/\/www.xmpie.com\/you-need-to-read-about-digital-packaging\/"},"modified":"2019-05-13T05:53:20","modified_gmt":"2019-05-13T05:53:20","slug":"you-need-to-read-about-digital-packaging","status":"publish","type":"post","link":"https:\/\/www.xmpie.com\/it\/you-need-to-read-about-digital-packaging\/","title":{"rendered":"You Need to Read About Digital Packaging"},"content":{"rendered":"

The digital packaging industry is growing fast; the latest research estimates that the global digital labels and packaging market will grow 70% by 2024[1]<\/a><\/p>\n

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One reason for this swift growth is that the package in today\u2019s market has become much more than a container. It\u2019s a powerful marketing tool.<\/p>\n

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Differentiation is critical \u2013 packages need to stand out from the competition, while still displaying a relevant and compelling message. Brand owners are seeking to gain an edge, not only with innovative new products, but with countless variations to serve every conceivable preference.<\/p>\n

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Using XMPie, not only can a customized package be beautifully designed and enticing, but it can become the starting point for a dialogue between the brand and the consumer. XMPie\u2019s core VDP and web-to-print technologies are designed to bridge print and digital touchpoints so that you can connect your package to landing sites, emails<\/a>, or even personalized videos<\/a>. Perhaps by adding coupons to the package to attract the consumer, collecting data to build persona profiles, so the brand has a pulse on what consumers like and dislike, or engaging the consumer with a holiday incentive. There are many ways to take advantage of this growing business opportunity.<\/p>\n

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Why is the digital packaging industry growing?<\/h3>\n

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The brands clearly want more package variation, different sizes, and personalization options which, of course, demand shorter runs that only digital technology can produce economically.<\/p>\n

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There are security considerations that are driving this growth because packaging often has stringent labelling and security requirements so late stage customization is needed, a trend that is very much being led by the pharmaceutical and food industries.<\/p>\n

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More and more brands are also using their packaging as an integral part of their digital marketing strategy.\u00a0 The package has become an important touchpoint with a lot of potential to attract and engage customers through technologies such as NFC, QR codes and Augmented Reality.<\/p>\n

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And of course, as in every industry, there are economic pressures to become more efficient and agile across the whole manufacturing and logistics process.<\/p>\n

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How can you take advantage of the packaging opportunity?<\/h3>\n

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Aside from the hardware to physically produce packaging cartons, you also need to implement a workflow for fulfilling your orders, and XMPie StoreFlow can help.<\/p>\n

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XMPie\u2019s StoreFlow<\/a> web-to-print solution can also be used as a web-to-pack offering, whereby you can add packaging products to your store for your customers to customize and order. StoreFlow uses a template-based process so you can optimize your workflow, serve your clients faster and offer more variations, personalization, and sizes.<\/p>\n

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There are many benefits to offering packaging via StoreFlow. Not only does it reduce the costs of acquiring, processing and fulfilling orders, but the software is easy-to-use and adaptable, and increases workflow efficiencies.<\/p>\n

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Many of the value props<\/a> are the same as for any other type of digital printing:<\/p>\n