{"id":72709,"date":"2020-04-27T08:36:57","date_gmt":"2020-04-27T08:36:57","guid":{"rendered":"https:\/\/www.xmpie.com\/?p=72709"},"modified":"2020-04-28T11:04:17","modified_gmt":"2020-04-28T11:04:17","slug":"personalized-video-marketing-spiking-customers-attention-engagement-and-curiosity","status":"publish","type":"post","link":"https:\/\/www.xmpie.com\/it\/personalized-video-marketing-spiking-customers-attention-engagement-and-curiosity\/","title":{"rendered":"Personalized Video Marketing: Spiking customers\u2019 attention, engagement and curiosity"},"content":{"rendered":"

Jo\u00ebl Rowland, President and CIO of JR GROUP USA<\/a> has been working on personalized video since 2009 using XMPie Video Services, among others. He is an XMPie Reseller and an integration service provider. In his role, he created a personalized video-centric marketing campaign for Coca-Cola Credit Union in Atlanta, among other customers.<\/em><\/p>\n

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Videos have long been one of the most preferred tools for marketers. Being able to personalize a video has made it an even more valuable tool to drive user engagement and wow your audience.<\/p>\n

Many businesses don\u2019t realize this, but the trend of personalized videos has been around for a while. The truth is, just a fraction of businesses knows how to efficiently use this tool to optimize their marketing results. At the current state, the market is yet to fully embrace personalized videos as an alternative to traditional email marketing and direct mail.<\/p>\n

An overview of personalized video solutions in our market shows that while there are several one-off tools capable of addressing specific market needs (such as customer acquisition, market penetration, retention), very few providers offer a fully integrated, 360-degree solution. Moreover, no platform seems to be able to demonstrate how personalized videos can become a profit center, incorporated into marketing campaigns for a clear Return on Marketing Investment (ROMI).<\/p>\n

For the market to fully embrace personalized videos, the product must be able to achieve this simple ROMI calculation, utilizing the inherent advantages of personalized videos in gaining customers\u2019 attention and engagement and interacting with them on a one-on-one basis.<\/p>\n

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What Personalize Video Marketing Means in the Today\u2019s Business Environment<\/strong><\/p>\n

In light of the current crisis, where social distancing is our new reality, you must try and stay in touch with your customers if you don\u2019t want them to forget about you. In this reality, personalized videos may actually help keep your business alive.<\/p>\n

If you know how to capitalize on personalized video marketing, you can still be a close-knit family with your customers. With personalized interactions, you can make your audience feel special and being heard. Ultimately, it can help you attract new prospects while complying with the \u2018stay-at-home\u2019 orders.<\/p>\n

For instance, instead of you taking 6 different people on separate video calls simply to introduce your new product, imagine making one personalized video and sending it to your customers and prospects. This video won\u2019t only serve the purpose of introducing your product, it\u2019ll also help you save time and energy.<\/p>\n

Most importantly: it will be specifically tailored to the needs, interests, and preferences of each recipient, ensuring that you\u2019ll get their attention, engagement and curiosity.
\nOur collaboration with XMPie is all about combining the power of personalized videos with a full line of tools and then integrating it for reporting, follow-ups, and other business processes.<\/p>\n

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Examples of what personalized videos can look like<\/strong> (click to watch short videos)<\/p>\n

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How to Use Personalized Videos Efficiently<\/strong><\/p>\n

When it comes to personalized video marketing, having an end-to-end solution is a key. To use personalized videos to your business\u2019 advantage, you should follow these tips:<\/p>\n