{"id":83342,"date":"2021-04-28T15:24:03","date_gmt":"2021-04-28T15:24:03","guid":{"rendered":"https:\/\/www.xmpie.com\/?p=83342"},"modified":"2023-08-30T20:20:07","modified_gmt":"2023-08-30T20:20:07","slug":"ordering-print-personalization-online","status":"publish","type":"post","link":"https:\/\/www.xmpie.com\/it\/ordering-print-personalization-online\/","title":{"rendered":"Ordering Print Personalization Online (Part 2\/3)"},"content":{"rendered":"

In our last blog, Print Personalization in Action<\/a>, we demonstrated the designer-led<\/em> data-driven print workflow whereby personalization is achieved by a designer connecting the data to a design template in InDesign to produce many different versions.<\/p>\n

But there is another option \u2013 also using InDesign – that simplifies the production process and puts the customer in the driving seat. This workflow lets them<\/em> connect the data to a ready-made design template and send the personalized file automatically to the digital printing press.<\/p>\n

This way, since the task of connecting the data has been taken from the designer, and put into the hands of the customer, your designer is free to focus on higher-value creative work that will contribute to the business\u2019s overall profitability and revenue.<\/p>\n

In this post, I\u2019ll show you how it\u2019s done.<\/p>\n

To get the most out of this post, please make sure to read Part One<\/a> first.<\/p>\n

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Web-to-Print Technology from XMPie<\/strong><\/h4>\n

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Just as your local supermarket is installing more self-serve checkouts to serve their customers better, print providers are doing the same by launching self-service online stores with Web-to-print technology. These online stores have become integral to maintaining a satisfied customer base as customers can browse and order from a wide range of print and non-print products at their convenience.<\/p>\n

Not only do online print stores improve customer satisfaction, but they offer benefits behind-the-scenes in your print shop by automating many of the slow manual processes that are making it harder for you to grow your business.<\/p>\n

A web-to-print store typically sells print products, but with XMPie StoreFlow software, you can sell anything from hats and shirts, static print items, fully personalized items, on-the-fly document submission, labels, packaging, or even complete multi-touchpoint omnichannel marketing campaigns.<\/p>\n

More on that later, but for now, we\u2019ll focus on how a customer can create a batch of personalized documents from a storefront powered by XMPie StoreFlow software.<\/p>\n

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Ordering a Data-Driven Postcard from a Web-to-Print Store<\/strong><\/h4>\n

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We\u2019ll use the same ready-made template<\/a> as in our last demonstration and see how to personalize it via a web-to-print store and send it to be printed and distributed to a list of 2,000 recipients.<\/p>\n

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Webinar Recording:<\/h4>\n

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