{"id":93596,"date":"2022-06-05T06:14:13","date_gmt":"2022-06-05T06:14:13","guid":{"rendered":"https:\/\/www.xmpie.com\/modern-vdp-what-why-how-and-whats-next\/"},"modified":"2023-10-30T11:00:26","modified_gmt":"2023-10-30T11:00:26","slug":"modern-vdp-what-why-how-and-whats-next","status":"publish","type":"post","link":"https:\/\/www.xmpie.com\/it\/modern-vdp-what-why-how-and-whats-next\/","title":{"rendered":"La moderna VDP \u2013 Cosa, perch\u00e9, come e cosa succeder\u00e0 in futuro"},"content":{"rendered":"<p><em>In questo White Paper, Jacob Aizikowitz, uno dei fondatori di XMPie e suo leader fino al pensionamento a met\u00e0 2019, illustra la moderna VDP analizzando la visione alla sua base, le innovazioni e gli sviluppi che l\u2019hanno resa possibile, e il suo impatto sulla trasformazione della carta stampata come canale praticabile per le moderne comunicazioni e l\u2019esperienza del cliente.<\/em><\/p>\n<p>La VDP moderna permette una variabilit\u00e0 raffinata, senza vincoli e creativa, che ha rappresentato una rottura rivoluzionaria rispetto alle pratiche di VDP esistenti all\u2019epoca. In combinazione con l\u2019accesso online ai dati e allo scripting, ha permesso alla stampa di lavorare insieme al digitale negli spazi della Marketing Automation e del Customer Experience Management (CXM), entrambi mercati di grandi dimensioni e in rapida crescita. L\u2019implementazione di una VDP moderna \u00e8 emersa come una sfida importante e il documento illustra nel dettaglio i principali ostacoli e le innovazioni necessarie per superarli.<\/p>\n<p>Questo documento raccoglie le esigenze, le sfide, le innovazioni e gli sviluppi che hanno fatto nascere la moderna VDP e le hanno dato vita. Fornisce inoltre informazioni sulle discipline correlate (ad esempio il Desktop Publishing, la VDP tradizionale e il CXM), facilitando al lettore la comprensione del contesto in cui la moderna VDP \u00e8 cresciuta ed \u00e8 emersa, nonch\u00e9 la sua interazione e rilevanza per altre discipline.<\/p>\n<p class=\"p1\"><div class='w3eden'><!-- WPDM Link Template: Default Template -->\n\n<div class=\"link-template-default card mb-2\">\n    <div class=\"card-body\">\n        <div class=\"media\">\n            <div class=\"mr-3 img-48\"><img decoding=\"async\" class=\"wpdm_icon\" alt=\"Icona\" src=\"https:\/\/www.xmpie.com\/wp-content\/plugins\/download-manager\/assets\/file-type-icons\/pdf.svg\" \/><\/div>\n            <div class=\"media-body\">\n                <h3 class=\"package-title\"><a href='https:\/\/www.xmpie.com\/it\/download\/on-modernizing-vdp\/'>On Modernizing VDP<\/a><\/h3>\n                <div class=\"text-muted text-small\"><i class=\"fas fa-copy\"><\/i> 1 file <i class=\"fas fa-hdd ml-3\"><\/i> 3.15 MB<\/div>\n            <\/div>\n            <div class=\"ml-3\">\n                <a class='wpdm-download-link download-on-click btn btn-primary ' rel='nofollow' href='#' data-downloadurl=\"https:\/\/www.xmpie.com\/it\/download\/on-modernizing-vdp\/?wpdmdl=92749&refresh=69fcd9335efd51778178355\">Download<\/a>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n<\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In questo White Paper, Jacob Aizikowitz, uno dei fondatori di XMPie e suo leader fino al pensionamento a met\u00e0 2019, illustra la moderna VDP analizzando la visione alla sua base, le innovazioni e&#8230;<\/p>\n","protected":false},"author":24,"featured_media":70254,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[472],"tags":[],"class_list":["post-93596","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-whitepapers-it","line-data-driven-print-and-vdp-it","language-english-it"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.5 (Yoast SEO v27.4) - 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