{"id":93596,"date":"2022-06-05T06:14:13","date_gmt":"2022-06-05T06:14:13","guid":{"rendered":"https:\/\/www.xmpie.com\/modern-vdp-what-why-how-and-whats-next\/"},"modified":"2023-10-30T11:00:26","modified_gmt":"2023-10-30T11:00:26","slug":"modern-vdp-what-why-how-and-whats-next","status":"publish","type":"post","link":"https:\/\/www.xmpie.com\/it\/modern-vdp-what-why-how-and-whats-next\/","title":{"rendered":"La moderna VDP \u2013 Cosa, perch\u00e9, come e cosa succeder\u00e0 in futuro"},"content":{"rendered":"

In questo White Paper, Jacob Aizikowitz, uno dei fondatori di XMPie e suo leader fino al pensionamento a met\u00e0 2019, illustra la moderna VDP analizzando la visione alla sua base, le innovazioni e gli sviluppi che l\u2019hanno resa possibile, e il suo impatto sulla trasformazione della carta stampata come canale praticabile per le moderne comunicazioni e l\u2019esperienza del cliente.<\/em><\/p>\n

La VDP moderna permette una variabilit\u00e0 raffinata, senza vincoli e creativa, che ha rappresentato una rottura rivoluzionaria rispetto alle pratiche di VDP esistenti all\u2019epoca. In combinazione con l\u2019accesso online ai dati e allo scripting, ha permesso alla stampa di lavorare insieme al digitale negli spazi della Marketing Automation e del Customer Experience Management (CXM), entrambi mercati di grandi dimensioni e in rapida crescita. L\u2019implementazione di una VDP moderna \u00e8 emersa come una sfida importante e il documento illustra nel dettaglio i principali ostacoli e le innovazioni necessarie per superarli.<\/p>\n

Questo documento raccoglie le esigenze, le sfide, le innovazioni e gli sviluppi che hanno fatto nascere la moderna VDP e le hanno dato vita. Fornisce inoltre informazioni sulle discipline correlate (ad esempio il Desktop Publishing, la VDP tradizionale e il CXM), facilitando al lettore la comprensione del contesto in cui la moderna VDP \u00e8 cresciuta ed \u00e8 emersa, nonch\u00e9 la sua interazione e rilevanza per altre discipline.<\/p>\n

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On Modernizing VDP<\/a><\/h3>\n
<\/i> 1 file <\/i> 3.15 MB<\/div>\n <\/div>\n
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In questo White Paper, Jacob Aizikowitz, uno dei fondatori di XMPie e suo leader fino al pensionamento a met\u00e0 2019, illustra la moderna VDP analizzando la visione alla sua base, le innovazioni e…<\/p>\n","protected":false},"author":24,"featured_media":70254,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[472],"tags":[],"class_list":["post-93596","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-whitepapers-it","line-data-driven-print-and-vdp-it","language-english-it"],"acf":[],"yoast_head":"\nLa moderna VDP \u2013 Cosa, perch\u00e9, come e cosa succeder\u00e0 in futuro - XMPie<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.xmpie.com\/it\/modern-vdp-what-why-how-and-whats-next\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La moderna VDP \u2013 Cosa, perch\u00e9, come e cosa succeder\u00e0 in futuro\" \/>\n<meta property=\"og:description\" content=\"In questo White Paper, Jacob Aizikowitz, uno dei fondatori di XMPie e suo leader fino al pensionamento a met\u00e0 2019, illustra la moderna VDP analizzando la visione alla sua base, le innovazioni e...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.xmpie.com\/it\/modern-vdp-what-why-how-and-whats-next\/\" \/>\n<meta property=\"og:site_name\" content=\"XMPie\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/xmpie\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-05T06:14:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-30T11:00:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.xmpie.com\/wp-content\/uploads\/2020\/02\/Jacob2020.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"420\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"David Baldaro\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@XMPie\" \/>\n<meta name=\"twitter:site\" content=\"@XMPie\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"David Baldaro\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.xmpie.com\/it\/modern-vdp-what-why-how-and-whats-next\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.xmpie.com\/it\/modern-vdp-what-why-how-and-whats-next\/\"},\"author\":{\"name\":\"David Baldaro\",\"@id\":\"https:\/\/www.xmpie.com\/it\/#\/schema\/person\/52e91148479b9e922e88e9652304371f\"},\"headline\":\"La moderna VDP \u2013 Cosa, perch\u00e9, come e cosa succeder\u00e0 in futuro\",\"datePublished\":\"2022-06-05T06:14:13+00:00\",\"dateModified\":\"2023-10-30T11:00:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.xmpie.com\/it\/modern-vdp-what-why-how-and-whats-next\/\"},\"wordCount\":230,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.xmpie.com\/it\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.xmpie.com\/it\/modern-vdp-what-why-how-and-whats-next\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.xmpie.com\/wp-content\/uploads\/2020\/02\/Jacob2020.jpg\",\"articleSection\":[\"White paper\"],\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.xmpie.com\/it\/modern-vdp-what-why-how-and-whats-next\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.xmpie.com\/it\/modern-vdp-what-why-how-and-whats-next\/\",\"url\":\"https:\/\/www.xmpie.com\/it\/modern-vdp-what-why-how-and-whats-next\/\",\"name\":\"La moderna VDP \u2013 Cosa, perch\u00e9, come e cosa succeder\u00e0 in futuro - 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