2018 InterTech Technology Award Recipient
Circle PersonalEffect Edition
"Judges were struck by Circle's power, respect for print options, and the unique integration of marketing workflow and design content."
James Workman
vice president for PIA’s Center for Technology and Research
What is Circle?
Circle PersonalEffect Edition is software for designing, deploying, automating and measuring personalized omnichannel marketing campaigns.
Visualization
Illustrate omnichannel campaign structure and content.
Collaboration
Enable discussion and sharing between all campaign stakeholders.
Integration
Implement integrated campaign flows that connect 3rd party systems.
Automation
Schedule and automate campaigns
Evaluation
Track, measure and view performance metrics and KPIs.
The campaign flow
At the heart of Circle is a customer journey diagram articulating the flow of the customer experience, including touch points, filters, and design specifications.
What our customers say
"AlphaGraphics franchisees now also have access to XMPie’s Circle marketing automation software for designing and automating the deployment of their customers’ print and omnichannel campaigns. This gives them a firm competitive edge in the market.”
"Not only does Circle now have advanced automation capabilities so that we can be more efficient all-round, but we are also able to offer value because the XMPie platform and personalization tools never hinder our designers’ creative abilities and imaginations.”
"We have seen the innovation as Circle has developed over time and its automation capabilities has increased our ability to serve our client's needs for the campaign deployments. We have increased our production efficiencies on recurring campaigns."
" Over the past few years XMPie have taken Circle to a whole new level where Circle has now become a fully integrated window into the operations and analytics of omnichannel marketing campaigns. We can highly recommend the XMPie suite of products as a compelling software to transition traditional manufacturing businesses to high value Agency status."
Product Briefing from PODi
Watch the new Circle Product Briefing from PODi.
Explore an overview of Circle along with a brief demonstration of how to plan a campaign using the Circle canvas.
Discover how to add content and preview campaign touchpoints once Circle is connected to the XMPie server.
Find out how to specify start dates and event- or action-based triggers and how to save campaigns as one-offs or as templates to be sold as pre-fab campaigns in XMPie StoreFlow storefronts.
Learn how Circle does A/B testing, or A/B/C/D/E testing, since it can handle five different test cases.
See how our customers are using Circle
Want to learn more?
Get in touch using the form below to learn how you can grow your business by automating the deployment of your print and digital channels with Circle.
An XMPie representative will contact you.
About
XMPie
XMPie® offers a powerful marketing platform for delivering 1:1 omnichannel communications across print and digital media channels that are personally relevant and creatively engaging. We help our clients leverage their data to deliver a consistent brand experience across touchpoints to build trust and loyalty over the entire customer lifecycle.
Our solutions cover three applications – Media Personalization, Web-to-Print and Marketing Automation – all united through a common technology foundation.
With a strong tradition of innovation and expertise, XMPie focuses on helping service providers stay ahead of the curve in the constantly evolving world of print and digital communications.