Integrate personalized websites and email with your print campaigns

PersonalEffect TransMedia with Open XM technology includes everything you need to create and manage personalized, cross-media communications.

New architecture for digital media personalization.

With Open XM technology, developers can now work in their preferred development environment and use technologies such as AngularJS, jQuery, JavaScript, HTML5, CSS3 to personalize responsive web designs, mobile-friendly landing sites, single-page applications and more.

All your channels working in harmony.

Shared resources, such as the campaign logic driving variability, digital assets and data, are all managed at the campaign level, which guarantees complete synchronization of messaging regardless of the channel delivering the communication.

Full integration with Circle.

The Circle GUI now powers the PersonalEffect Transmedia dashboard giving a clear and unified view for managing touch points and deploying and monitoring the entire multichannel campaign.

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