Web-to-print your way.
Deploy StoreFlow on your own infrastructure, choose StoreFlow Cloud for a fully hosted solution, or upgrade to StoreFlow Pro for advanced automation powered by Adobe InDesign Server.
Personalize anything. Compromise nothing.
Powered by XMPie's PersonalEffect document composition engine and native Adobe InDesign integration, StoreFlow delivers highly personalized print and marketing communications while preserving the integrity of the original design.
Automate the entire order-to-production process, from approval and budgeting through prepress, fulfilment, and delivery.
Customers enjoy a seamless ordering experience, while automated workflows reduce manual touchpoints, eliminate rekeying, and accelerate turnaround times.
Sell everything through a single storefront, from business cards, direct mail, labels, and packaging to branded merchandise, customer-uploaded print jobs, digital downloads, and fully integrated omnichannel marketing campaigns.
Whatever you sell, StoreFlow helps you bring it online.
Five-Star Customer Experience
Offer both a robust platform for driving configurable print products, along with a five-star front-end customer experience. UX features include HTML5 responsive design, exact branding of store look & feel, corporate-controlled content, preset company shipping addresses, easy reordering, order approval, and much more.
End-to-End Adobe Workflow
XMPie supports the complete Adobe InDesign workflow from set-up through preview and composition. This ensures the highest quality custom printed products, including those requiring special brand representation features such as custom fonts and Pantone colors.
Advanced VDP and even Omnichannel Campaigns from a Storefront Workflow
With its advanced personalization capabilities, fast variable content rendering, extensive product offerings (including omnichannel campaigns), users with StoreFlow can position themselves well above the competition to win clients. Users can offer other products such as personalized labels and packaging, email communications, or even omnichannel campaigns, whereby the print buyer can select, customize, order, execute and track multi-touchpoints campaigns directly from the storefront.
New Interactive Theme Editor
No programming experience needed; adjust and brand each store, and preview live, before deploying any changes. Enjoy full control over all design elements such as fonts, colors, and images.
Design Flexible Themes with HTML, CSS, and Code
There is no one customer with the same storefront branding and workflow requirements. An unparalleled W2P technology, based on React.js, allows PSPs with programmers to quickly obtain a store’s HTML and code files, and add new HTML content, new pages and workflows, change behavior and add features. The result is that storefronts can be more flexible with brand changes or new requirements. They can also create stores and portals that are unlike any other, with features such as personalized imagery and video and localized content for the print buyer.
Launch an Unlimited Number of Stores at no Extra Cost
There are no extra costs for adding products or setting up new stores, so StoreFlow users can launch as many stores as they need, to serve as many customers as they can find – all from the same platform. Users can even duplicate existing stores with little effort.
Mobile-Centric Storefronts
StoreFlow storefronts offer a flawless mobile experience. Print buyers can use any device to customize their products, review and approve content, and track order status on-the-fly.
Speed-up Order Acquisition, Grow Volume and Retain Stickier Clients
Turn your business into an indispensable part of your clients’ operation with StoreFlow’s superior order-entry workflow and brand-control capabilities.
Eliminate Errors, Reduce Overhead Costs, Save Time
A designer is no longer needed for every business card or legal text change, and ordering is fully digitized/automated with no need for calls and manual tracking. These labor-intensive tasks, previously undertaken by staff members, are eliminated.
Integrate with Third-Party Systems
Integrate with the tools your business already relies on. StoreFlow is built on an open platform with APIs, webhooks, and flexible integration options, making it easy to connect with your existing print, prepress, postal, packaging, and business systems. Integrations with solutions such as AccuZIP, BoxItNow, Enfocus Switch, and HP PrintOS help automate workflows, while extensive developer tools make it easy to extend the platform as your needs evolve.
Integrate with MIS
StoreFlow integrates with leading Print MIS and ERP platforms, including Optimus, PrintIQ, PrintVIS, Avanti Slingshot, Tharstern, Multipress, and MyVirtualCSR. Automate order creation, pricing, inventory checks, and status updates to eliminate manual rekeying, reduce errors, and streamline production from quote to delivery. Open integration standards, including cXML and JDF, help StoreFlow connect seamlessly with virtually any business, procurement, or production system, even when a dedicated connector isn't available.
On-Premises Deployment, Under Your Control
Stay in control as your business grows. StoreFlow is deployed on your own infrastructure, giving you control over your environment, data, integrations, and upgrade schedule. Start with the storefronts and capabilities you need today, then expand with additional stores, products, and integrations as your business evolves. Prefer a hosted solution? The same platform is also available as StoreFlow Cloud.
Open the Door to Enterprise-Class Customers
Connect seamlessly to enterprise procurement systems. StoreFlow integrates with PunchOut2Go, enabling buyers to access your storefront directly from leading eProcurement platforms including Ariba, Coupa, SAP, Oracle, and SciQuest. Combined with single sign-on, approval workflows, and cost-centre billing, StoreFlow makes it easy to meet the purchasing requirements of enterprise and public-sector organisations.
Built-in Prepress Automation
StoreFlow web-to-print software includes Xerox® FreeFlow® Core, which enables store administrators to define multi-step workflows that preflight documents, automate imposition, and either submit jobs directly to any digital press or drop in a hot folder - everything that is needed to prepare and process web-to-print jobs for production efficiently.
Sell a Group of Products as a Single Unit, with the Kitting Feature
With kitting, print buyers can add multiple products to their cart with a single click. This feature can be optimized for repeated bulk orders, and inventory levels tracked for both items sold individually and as part of a kit.
Who PersonalEffect StoreFlow Is For
- Print providers looking to scale client acquisition with branded storefronts for every customer.
- Corporate and in-plant print teams seeking greater control over budgets, approvals, and internal ordering.
- Global brands and enterprises that need secure, centrally managed ordering across departments, locations, and procurement systems.
The flexibility growing businesses need.
FAQs
What web-to-print solution should print providers use for branded customer portals?
StoreFlow is built for print providers that want to offer every customer their own branded ordering experience. Launch dedicated B2B portals, public-facing storefronts, or both, each with its own branding, products, pricing, users, and approval rules. With no per-storefront licence fee, you can easily add new portals as your customer base grows.
What makes StoreFlow a good fit for enterprise customers?
StoreFlow helps enterprises maintain control, compliance, and consistency at scale. Support for procurement integration, single sign-on, approval workflows, multi-language storefronts, and multi-currency ordering makes it easy to deploy across departments, regions, and global teams.
Is StoreFlow cloud-based or on-premises?
Both. StoreFlow is available as an on-premises deployment for organisations that want full control of their environment, and as StoreFlow Cloud, XMPie’s fully hosted SaaS platform.
Does StoreFlow charge per storefront?
No. StoreFlow allows you to create as many storefronts as you need without additional per-storefront licence fees, making it easy to support multiple customers, brands, or business units.
What’s the difference between StoreFlow, StoreFlow Pro, and StoreFlow Cloud?
- StoreFlow: The on-premises web-to-print platform.
- StoreFlow Pro: StoreFlow plus Adobe InDesign Server for advanced document composition and complete InDesign compatibility.
- StoreFlow Cloud: The fully hosted SaaS version of StoreFlow, managed by XMPie.
Can StoreFlow sell more than print?
Yes. Alongside printed products, StoreFlow can sell personalized email campaigns, SMS campaigns, personalized URLs (PURLs), and complete omnichannel marketing campaigns through the same storefront.
Can StoreFlow integrate with our existing systems?
Almost certainly. StoreFlow includes APIs, webhooks, plug-ins, and industry-standard integration options, allowing it to connect with MIS, ERP, eProcurement, production, and e-commerce systems. Pre-built integrations are available for many leading solutions, and extensive developer resources support custom integrations.
Is uStore the same thing as StoreFlow?
Yes and no. StoreFlow is the product name. uStore is the name used for the storefront and administration application within the StoreFlow platform, which is why you'll see both terms throughout the documentation, training materials, and developer resources.
Why Print Providers and Enterprises Choose StoreFlow
Personalization straight from Adobe InDesign.
Templates are built in InDesign with XMPie uCreate Print and composed by the uProduce server with no conversion step, so brand-critical artwork prints as it was designed.
Print and marketing campaigns in one catalog.
StoreFlow can sell a complete multi-channel campaign - print, email, SMS, personalized URLs - as an orderable storefront product, not only single printed items.
Unlimited storefronts at no extra cost.
Add stores and products without further licence fees, and duplicate an existing store to launch the next one.
Prepress automation included.
Xerox FreeFlow Core is part of StoreFlow: define multi-step workflows that preflight, impose and submit jobs to a digital press or hot folder.
Built to be integrated.
REST API, client-side JavaScript API, webhooks and seven plug-in types; cXML and JDF output; connectors for Print MIS and eProcurement; and uStore Connect to embed ordering inside an existing e-commerce site.
Global by default.
Full storefront and back-office localization with translations managed as Excel import and export, custom locales, multiple currencies and EU tax handling.
Your choice of deployment.
The same platform runs on-premises or as an XMPie-hosted subscription, so a change of IT strategy does not have to mean a change of vendor.
Backed by Xerox.
XMPie is a Xerox company, with sales, support and professional services across North America, Latin America, Europe and Asia Pacific.
Which StoreFlow Edition Is Right for You?
| StoreFlow Cloud | PersonalEffect StoreFlow | StoreFlow Pro | |
|---|---|---|---|
| What it is | The hosted, SaaS edition | The full platform, installed on your own infrastructure | PersonalEffect StoreFlow plus Adobe InDesign Server |
| Deployment | Hosted and operated by XMPie | On-premises | On-premises |
| Commercial model | Subscription, four tiers (Basic, Standard, Premium, Private) | Licence | Licence |
| Best for | Getting online quickly, with a small upfront investment and no infrastructure | Established operations that want control of the environment and deep integration with MIS, procurement and other systems | High production volumes, and designs that rely on Adobe InDesign features outside the XLIM feature set |
| Composition engine | XLIM | XLIM | XLIM and Adobe InDesign Server |
| Prepress | Preflight in the cloud; full prepress automation via a FreeFlow Core on-premises licence | Xerox FreeFlow Core included | Xerox FreeFlow Core included |
| Storefronts | B2B and B2C stores; capacity depends on tier | Unlimited, with no per-store fee | Unlimited, with no per-store fee |