Rethink CMYK, a UK-based print and marketing service provider, was commissioned by Clubline, a leading football equipment supplier, to deliver a multichannel campaign to raise awareness and gauge visitor attendance ahead of its new store opening. Clubline needed to directly target over 4,000 recipients living near their new Birmingham store and encourage them to attend the grand opening. The campaign also included the launch of Clubline Football’s own Customer Loyalty Program, introducing digital receipts, mobile rewards and bespoke offers and promotions to their customers for the very first time.
The new store opening was a great success and enjoyed a fantastic turnout on the day. The email campaign generated a huge 24.46% click-through rate compared to a Sports Industry average of 3.35% and an even bigger web conversion rate of 54.07% vs. 5% average.
Rethink produced the multichannel campaign using PersonalEffect TransMedia Pro — XMPie’s all-in-one solution for creating and launching integrated, personalized campaigns across every channel — and managed it using XMPie’s Circle software. Print collateral was produced on the Xerox iGen4.
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