XMPie Email Service

What is email address verification?

As part of our standard XMPie Email Service all email addresses that are being used to send emails from, first need to be verified. This verification process is mandatory and allows us to achieve higher levels of reputation and deliverability across our service, by ensuring that every email sent has come from an authenticated sender.

During the verification process, an email is sent to the user and contains a link that needs to be clicked within 24 hours before the process is completed.

How do I send personalized email using XES?

Personalized and dynamic email can be sent by setting up email touch points inside Circle so you will need a Cross Media enabled XMPie solution to send emails.

Can I send individual and bulk emails?

Yes, you can. Emails can be ‘triggered’ and sent to an individual recipient in response to a particular interaction or event (such as clicking on a link). Bulk emails can also be sent, to an entire recipient list, or a subset of that list, depending on some criteria (such as sending an email to only the non-responders).

Can I send transactional as well as marketing emails?

Yes, you can. Each email touch point or configuration can be specified as a marketing email, or as a transactional email.

How does XES compare to other email service providers?

XES is built and maintained inside XMPie, which allows us to maximize the integration of email with a multichannel campaign. Every email sender account is verified before use and DKIM authentication is included as standard allowing you to achieve high levels of deliverability. As each email has access to all the same campaign logic and data as the other touch points the possibilities of personalization are endless. Whether you are creating a simple personalized email or creating a truly dynamic and personalized piece of content you can be assured of synergy between the other touch points in a campaign, including print.

How are opt-outs and SPAM handled?

XES handles all the opt-outs for you as part of the service. XMPie Email Service expertly avoids spam filters, blacklists, and other delivery barriers, ensuring messages reach the intended recipient.

How are SPAM reports handled?

The XES service is constantly monitored and if any of your accounts are flagged as having a significant level of SPAM reports that account will be put on probation and we will work with you to identify and hopefully rectify the issue. More information can be found in the XES terms and conditions. If there are repeated periods of probation or excessive levels of SPAM reporting then that account may well be suspended from sending emails.

What is ‘Email Reputation’ and why is it important?

Think of an account’s email reputation as a credit score in that it indicates how trustworthy you are at adhering to good email practices. The number of bounced emails, complaints and spam hits can reduce an account’s reputation. The lower your email reputation the more likely that the email will end up in a recipient’s spam folder, or be blocked from arriving at all. Therefore, it is vital that you establish and protect your account’s reputation. This can be achieved by adhering to the standards set out and by providing additional levels of authentication (such as DKIM, SPF and DMARC authentication). It is also important that you do not send unsolicited emails to recipients (that could be flagged as spam).

If you are sending emails on behalf of clients then it may also be worthwhile to have multiple accounts – so that if one account’s reputation falls, it will not affect the others.

If you have more questions, please contact Product Marketing: productmarketing@xmpie.com.