Long-time client Maybelline New York approached Strategies about a marketing challenge:
improving loyalty in its cosmetics business, where consumers tend to use multiple brands for their range of makeup needs. “It’s mind-boggling, but that’s what XMPie does – puts together all of our components and makes them run right,” said Strategies President Mark Morin.
To meet Maybelline’s challenge, Strategies developed a “B2Me™” campaign – direct marketing that applies deep personalization and content marketing to create relevant messaging based upon rational, emotional, physical and relational characteristics. The campaign goals: educate consumers about choosing and using cosmetics, and recommend which Maybelline products best suit them, based upon their physical characteristics and makeup personality.
XMPie-Enabled B2Me Marketing from Strategies Drives Maybelline Sales and Loyalty
Retail Marketing for Small Businesses – 30 Jul 2019
Elevate the Customer Experience with Purposeful Personalization and Inkjet Production
You Need to Read About Digital Packaging
The New Age of Retail Marketing: 6 Strategies for Success
Introducing uStore NG Technology for StoreFlow – 16 April 2019
Potts Print Saves Client 80% By Switching to Database Publishing for Catalog Production
READ CASE STUDY
ARC-X Media Upgrades to Scalable XMPie Marketing Platform
ARC X-Media, a UK-based technology company, focusing on the post-purchase retail experience, has future-proofed its business by upgrading its XMPie software to Enterprise Cross Media, a fully scalable and customisable marketing platform. ARC...
VIEW PRESS RELEASE
A Peek Inside the Retail Marketing Innovation Lab – 25 Sept 2018
Compu-Mail Grows Print Volume Twentyfold with XMPie Technology
READ CASE STUDY
Creating Valuable Customer Experiences with Chatbots
XMPie's News, Product Updates, Webinars and Events, Delivered to Your Inbox
Email Form Submission Terms
We will keep you updated with what's happening in XMPie through webinar invitations, newsletters and announcements. Note: all XMPie emails contain an unsubscribe option for stopping future communications. If you would like to opt-out now, please write to email@example.com.