Geomarketing: Integrating Personalized Maps into Your Customers’ Omnichannel Campaigns – 30 June 2020RESSOURCEN

Geomarketing: Integrating Personalized Maps into Your Customers’ Omnichannel Campaigns – 30 June 2020


This joint session with XMPie’s long-time partner locr, focuses on the integration of personalized maps in print and digital campagins.

These types of maps are an effective way to promote walk-in traffic to your customers’ stores, which is particularly true in the current economic climate in which local businesses are re-opening to the public after a forced shutdown.

This webinar includes a demo of creating on-demand customized maps, illustrating the process done either by the service provider or directly by the customer, as well as an introduction to locr BACKpack – an all-in-one Geomarketing toolkit with sample designs, artwork templates and an online self-service tool for quick creation of personalized maps for direct mail campaigns.

The webinar is hosted by Ayelet Szabo-Melamed, VP Marketing – XMPie, Tony Hodgson, Head of Marketing – locr, and Marion Williams-Bennett from locr.

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