NEW YORK, Aug. 29, 2013 – In a move designed to expand the XMPie® uDirect® Video offering, XMPie, A Xerox Company, and a leading provider of software solutions for Individualized Communications Management (ICM), announced today the addition of locranimated personalized maps to its XMPie Mapping Service™.
These animated video maps can be incorporated into personalized videos created with the XMPie uDirect Video solution, resulting in highly engaging personalized movies with maps based on geo data. By adding other locr data such as driving directions into the database used with the XMPie uDirect Video software, geo location content can easily be incorporated into other elements of the resulting personalized movies.
„The market for personalized videos continues to show steady growth and provide new business opportunities for enterprise marketers, service providers and, creative agencies,” said Larry Zusman, director of video personalization at XMPie.
“We developed uDirect Video to extend the power of multi-channel personalization into this new media. Our continued partnership with locr fits that goal perfectly through the easy addition of maps and other geo content into XMPie-driven personalized movies.”
XMPie uDirect Video allows professional After Effects users to design quality individualized videos and automatically render them efficiently. The locr video maps solution includes LOCALmaps, used to identify a specific place by animating a dynamic “fly in” to a location that is marked on the map with a logo or icon, and NAVImaps, which animate the route a recipient might take to get from their location to the location of a business. For example, this type of video can show an animated car that drives along the mapped route or an airplane flying from one destination to the next.
“XMPie users are very familiar with the power of personalization. Our support for XMPie uDirect Video takes personalization to the next level by using high-quality, animated maps that visually connect the audience with a business,” said Rolf Richter, CEO of locr GmbH. “We are pleased to once again partner with XMPie and to give their users this powerful communication tool. We look forward to seeing the creative ways XMPie users will include personalized maps to produce exceptional results in their video campaigns.”
XMPie and locr will be demonstrating their personalized mapping capabilities in Xerox booth No. 1202 and locr booth No. 4673 at PRINT 13, Sept. 8-12, 2013 in Chicago.
To learn more about this new offering and other XMPie products that power personalized multichannel marketing campaigns and Web-to-print sites, please call +1-212-479-5166 or visit www.xmpie.com.
XMPie®, A Xerox Company, is a leading provider of software solutions for Individualized Communications Management (ICM), and uniquely integrates digital media and digital marketing disciplines for unprecedented ROIs on customer relationship management and 1:1 communications investments. From the creation and production of personalized content in digital print and digital media — including email, and Web — to the delivery of marketing portals, marketing automation and campaign management solutions, XMPie offers print service providers and marketers everything they need to provide highly-impactful campaigns that deliver superior response rates with dramatic ROI.
About locr GmbH
locr was founded in 2006 in Brunswick/Germany. After the initial release of a geo photo community, locr is now focusing on the global supply of high-quality individualized maps for different market segments. Being the leading supplier of geo data and personalized street and city maps, the maps of locr maps are always up-to-date and offer global street level coverage in more than 100 countries. The maps may contain individual POI’s, logos or routing information, and can be supplied in large volume for personalized cross-media/direct mailing campaigns. locr maps are also used in photo finishing products like photo books and posters, as well as in tourism and cartographic projects. locr supplies global geo information and maps in high quality and generates these maps with highly scalable server solutions. Maps can be supplied either on a project-by-project basis, or may be directly retrieved from applications using an Internet-based programming interface (API). For more information, visit www.locr.com, www.facebook.com/locrmaps, www.linkedin.com/locrmaps, or follow www.twitter.com/locrmaps.