RECURSOS
At Printing United 2025, XMPie is unveiling what’s next in personalized print and omnichannel marketing. From creative tools to automation, integration, and storefront innovation, we’re showing how the pieces of the personalization puzzle can finally fit together seamlessly and impactfully.
For many, personalization still feels harder than it should. The ambition is there, but the execution is tangled in complexity: disconnected workflows, rigid systems, and tools that weren’t built for the way modern teams operate. It’s like trying to solve a puzzle with mismatched pieces.
XMPie offers a fresh perspective. A fully integrated approach to personalization that’s creative, logical, automated, and flexible. It’s personalization that works for real teams, with real constraints, and it’s ready to be seen.
Creative Integrity: Adobe Integration that Respects the Designer
One of the most common missing pieces in the personalization puzzle is the creative process itself. Designers are often asked to create documents that adapt to dozens of data points using tools that weren’t designed for design. The result is a loss of control, a loss of quality, and a growing frustration that personalization means compromising on aesthetics.
XMPie’s native integration with Adobe InDesign changes that. It allows designers to work within their familiar environment, using real data to drive layout and content and without plugins, exports, or workarounds.
XMPie also simplifies marketing segmentation with logic-building tools designed for marketers, not data scientists. You can set rules, create conditions, and tailor messaging based on audience attributes, all without writing code or consulting a data analyst.
New Adobe Express Integration
At Printing United 2025, XMPie will offer a first look at its upcoming Adobe Express integration for StoreFlow, coming in 2026. This new capability brings creative and AI-powered tools directly into the print-focused storefront experience allowing users to personalize print products with dynamic content and intelligent design suggestions, right from the browser.
It’s another piece of the puzzle: making creativity accessible, intuitive, and connected to the personalization workflow.
StoreFlow: Smarter Infrastructure for Online Print Ordering
While Creativity is the spark, infrastructure is the engine and XMPie’s Web-to-Print StoreFlow platform continues to evolve to meet the real-world needs of print service providers and marketing teams.
At Printing United 2025, we’re offering a first look at three major enhancements coming to StoreFlow:
uEdit: A Revamped Web-Based Document Editor for StoreFlow
A new version of uEdit will make customizing dynamic print products online even easier and more intuitive.
New Widgets (available in GitHub)
Including new custom HTML blocks, Featured Products, and Homepage Banners, these widgets empower greater storefront customization without the need for developers, making it easier to tailor the user experience quickly and visually.
Generative AI Tools Inside StoreFlow
We’re bringing AI directly into StoreFlow, giving admin users a built-in expert to help navigate the platform. From within the interface, admin roles can use the tool to support everyday decisions and streamline complex workflows with just a few inputs. Think of it as your personal XMPie assistant: always available, always learning, and always focused on helping you work faster and more confidently and freeing up your time for creative thinking.
Together, these enhancements boost the infrastructure puzzle piece, making it easier than ever to offer personalized print products through a storefront experience while reducing admin friction and freeing up time to focus on strategy and creativity.
Automation That Connects: New Integration with Enfocus and Other Workflow Tools
Adding connectivity to the mix is a must. At Printing United 2025, XMPie is also highlighting new integrations with leading automation platforms like Enfocus, designed to streamline production workflows and reduce manual intervention.
These integrations allow print service providers to connect XMPie’s personalization engine with Enfocus Switch and other automation tools, enabling:
- Automated job routing and preflighting
- Dynamic content generation based on incoming data
- Seamless handoff between design, personalization, and production
Direct C# and C++ API Client Integration
For developers and enterprise teams, StoreFlow will soon support direct integration with C# and C++ API clients, opening up new possibilities for custom workflows, automation, and deeper platform control.
Whether you’re managing hundreds of variable jobs or building a fully automated web-to-print pipeline, these new capabilities help solve the operational side of the personalization puzzle, ensuring every piece fits smoothly from start to finish.
Turning Potential into Performance: The XMPie Difference
Teams that have access to integrated, intuitive platforms like XMPie are able to move faster, design better, and make impact with their personalization. They’re not spending time wrestling with disconnected systems or reinventing workflows because they’re focusing on what matters: strategy, creativity, and results.
For others, personalization still feels like a puzzle. The ambition is there, but the execution is hard. And that’s not a failure; it’s a signal that the tools need to evolve to meet the realities of modern teams.
XMPie offers that evolution. A way to make personalization work creatively, logically, automatically, and flexibly. For designers who want control. For marketers who want clarity. For teams who want results.
If you’re navigating the gap between what personalization promises and what your team can realistically deliver, come talk to us. At Printing United, we’re not just exhibiting. We’re listening and helping you put the pieces together.
