Xerox Continues to Drive Cutting Edge Technology for Print ProvidersRECURSOS

Xerox Continues to Drive Cutting Edge Technology for Print Providers

Xerox Iridesse Production Press and XMPie Circle PersonalEffect Edition Receive InterTech Technology Awards


NORWALK, Conn. – Xerox technologies that give print providers instant access to create lucrative print embellishments and personalized omnichannel communications have been recognized as having a significant impact on the print industry. The聽Xerox Iridesse™ Production Press聽and聽XMPie鈥檚 Circle PersonalEffect聽Edition聽are each a recipient of the print industry鈥檚 prestigious聽InterTech™ Technology Awards.

The awards 鈥 managed by the largest graphic arts trade association, Printing Industries of America (PIA) 鈥 recognize technologies that are transforming the graphic communications space. Jim Workman, vice president, Center for Technology and Research, PIA said, 鈥淲e look for devices and software solutions that are truly innovative and are likely to open new opportunities for printing companies.鈥

Iridesse brings an expanded set of metallic colors and special embellishments that make print products shine and cut through the clutter; and Circle gives customers technology to transform their businesses into successful omnichannel communications providers.

鈥淔or our customers, Iridesse and XMPie technology are powerful business tools to take printed applications and marketing campaigns to the next level,鈥 said Andrew Copley, president, Graphic Communications Solutions, Xerox. 鈥淲ith continued demand for print embellishments and automated end-to-end omnichannel marketing solutions, our technology will keep our customers ahead of the competition.”

Iridesse is the only digital six station press that combines four-color printing with two specialty gold, silver or clear dry inks in a single printing pass. The press creates vibrant CMYK, rich metallic colors and iridescent special effects.

鈥淭he judges considered the ability to print CMYK plus multiple metallic dry inks in one pass, at full press speeds and in extra sharp resolution, to be truly innovative,鈥 said Workman. 鈥淭hey noted that producing special effects on the press is further enhanced by the ability to quickly swap inks to different positions.鈥

Circle is the only omnichannel communications solution that brings together individualized content and a marketing automation workflow. Powerful automation software connects every stage of marketing campaign production from planning and creation to deployment and performance monitoring. Circle allows print providers to connect to other platforms, such as Salesforce and Facebook, to easily integrate digital campaign touchpoints.

鈥淭he judges acknowledged the power of this edition of Circle as a marketing automation tool for client omnichannel campaigns,鈥 said Workman. 鈥楾he visualization tool, connectivity and integration features, and its relative affordability caused the judges to believe it was going to have a significant impact.鈥