NEW YORK, Dec. 17, 2014 – XMPie, a Xerox Company – a pioneer in 1:1 cross media communications and a leading provider of individualized communications management software – has been placed by Gartner, Inc., in the 2014 Magic Quadrant for Customer Communications Management (CCM) Software.(*) XMPie was positioned highest for ability to execute in the Challengers Quadrant.
While the traditional CCM market is centered on Transactional or TransPromo applications, the trends in marketing strategies are shifting towards interactive, conversational, multi-channel and continuous individualized communications.
“We believe the report has recognized XMPie’s core strengths and unique approach in enabling sophisticated 1:1 multichannel communication initiatives with built-in automation capabilities and video personalization,” said Jacob Aizikowitz, president of XMPie. “Customers, from strategic industry verticals, are leveraging our technology to provide brands with the ability to engage prospects and retain customers through innovative communication solutions that span digital and print channels. This is exactly what brands need and expect as they continue to adopt newer technologies, like marketing automation, which allow customer communications to be more conversational, engaging and sophisticated than ever before.”
About the Magic Quadrant
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
XMPie®, A Xerox Company, is the leading provider of software solutions for Individualized Communications Management (ICM). XMPie uniquely enables users to leverage customer information and efficiently and effectively manage 1:1 multichannel marketing campaigns for higher response rates and dramatic ROI. XMPie is headquartered in New York with an R&D center in Israel, and sales, support and professional service operations in the U.S., Europe and Asia Pacific. For more information, visit www.xmpie.com.
© 2014 XMPie®, A Xerox Company. All rights reserved. XMPie, the XMPIE logo, uStore, StoreFlow, uDirect, PersonalEffect, uProduce, Circle and the slogan “one to one in one” are trademarks or registered trademarks of XMPie, and may not be used without permission. All other names are property of their respective owners.
(*) “Magic Quadrant for Customer Communications Management Software,” Gartner, Inc., Karen M. Shegda, Kenneth Chin, Pete Basiliere, November 25, 2014.