Building a Better CatalogRESSOURCES

Building a Better Catalog

In a digital world where an item can be purchased with a simple click, printed catalogs are experiencing a resurgence.

Brands and marketers everywhere are realizing the power of catalogs to strengthen customer experiences and loyalty while driving online and in-store sales. Rather than one-size-fits-all, production inkjet technologies now make it feasible for retailers to add personalization and relevancy to covers, inserts and offers — which can generate revenues three times greater than static catalogs.

The end result is a catalog experience that speaks directly to the recipient, commanding attention and driving sales.

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