Keiger Direct scores two new markets with high-response cross-media campaign.RESSOURCES

Keiger Direct scores two new markets with high-response cross-media campaign.

ÉTUDE DE CAS

Keiger Direct scores two new markets with high-response cross-media campaign.

WilsonMcGuire Creative was awarded the opportunity to produce a cross-media campaign for the famous Pinehurst Resort, America’s most historic golf resort. Their goal was to encourage golfers to enroll in the Pinehurst Golf Academy School. Combining the variable capabilities of XMPie with the Xerox iGen4® Digital Press paired with a CX Printer Server powered by Creo®, and assistance from Keiger Direct, WilsonMcGuire Creative was able to achieve extreme levels of personalization and customization.

 

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