XMPie Highlights from drupa: The Personalized CatalogRECURSOS

XMPie Highlights from drupa: The Personalized Catalog

With the largest print show in the industry in the rearview mirror, we鈥檙e taking the time to highlight the top three trends that made the show a huge success for XMPie. Kicking off this three-part series is the growth of the personalized catalog and why its time to shine is now.

The growth within personalized printing and the impact it鈥檚 having on the traditional catalog is undeniable. In today鈥檚 rapidly changing world, printed catalogs are top performers by nearly every measure. Now supported and driven by personalization and customization, the catalog is quickly becoming a major must-have in today鈥檚 print and marketing landscape.

According to research by InfoTrends and DMA, studies show that

  • 69% of consumers consult catalogs before purchases;
  • 63% were influenced by a catalog to make a purchase and
  • 77% were prompted by a catalog to visit a retail store.

So, it’s clear consumers enjoy the catalog browsing experience to better understand their options and perhaps discover something unexpected.

Reports also show that transactions are three times larger when catalog offers are personalized. So it鈥檚 no surprise that 68% of catalogers are seeking personalization solutions.

Our typical personalization campaign is planned and deployed using XMPie Circle and is based upon setting up the different media touchpoints and the customer data, such as profile information and buying patterns.聽 XMPie PersonalEffect generates the personalized pages and corresponding PURLs and QR codes that enable ongoing consumer engagement to achieve the ultimate goal of purchase.

Personalized, printed catalogs are not only experiencing a revival 鈥 they are being reinvented as a unique, targeted and engaging communication strategy that can lead customers from a highly engaging printed piece to a personalized online experience.

See also our latest video:聽Personalizing a Catalog with XMPie Cross Media Solutions.

Get in touch with us for a customized聽demo!