Jefferson Riley, CEO of the THP Creative Group had built up a diverse commercial print business in the greater Atlanta area providing conventional, digital and large format print and promotional products to corporate clients across a wide range of industries. THP had been in operation for 36 years, yet by the end of 2012, the business was facing a severe crisis. Sales had been in decline from 2008 to 2011 and then went flat to the extent that Riley was forced to consider whether there was a future for his business at all.
Learn how Riley transformed his business by shifting strategy towards providing e-commerce Web-to-print customer portals and repositioning its brand to reinvigorate customer trust and partnership potential.
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