RECURSOS
“Customers have a ‘wow’ reaction when they receive the magazine after a visit to the showroom. Some even call the dealer to let them know how much they appreciate it.†– Arno de Winter, Director, Hollandridderkerk
When Lexus dealers in the Netherlands wanted to extend their personal, red-carpet touch to their product collateral, Hollandridderkerk, a leading provider of innovative graphic media solutions, created a personalized magazine-like brochure focused on the customer’s preferred vehicle and options: “My Next Lexus.”
Dealers order the personalized magazine from a website driven by XMPie uStore, creating a print job that follows an automated workflow driven by Xerox FreeFlow Core and processing variable information with XMPie PersonalEffect.
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